A Chinese study firm, China Mobile Device Laboratory recently published a report under the title “2020 Second Phase of 5G Terminal Consumption Trend” that release some recent facts about the smartphone cycles.
The statics revealed in the report shows that the replacement cycle of Chinese smartphone user has been extended in terms of utilization duration. Now, it has been lengthened up to an average of 25.3 months that is 0.7 months longer than last year.
Talking about the individuals, US-based Apple users seem not to show change much while Xiaomi users change the most frequently, with an average of only 22.8 months followed by Honor, OPPO, Huawei, Vivo, and Samsung with the 26.4 months, 26.3 months, 25.6 months, 25.5 months, and 24.5 months respectively.
The reason is not difficult to find, it’s believed that Chinese Smartphone firms greatly improved their hardware modules and software capabilities in the handset. Now, the device delivers relatively long using experience and far better performance in comparing to old devices.
Talking about the cost price, the replacement cycle for the budget phones and the high-end phones is gradually long about 26 months. However, the mid-range and flagship smartphones are shorter about 21.0 months only.
As far as the replacement loyalty rate is subject, iPhone users are identified as a truly loyal consumers as 76.3% of them are still using iPhone. While the user’s percents of China-based OPPO, Vivo, and Xiaomi are 55.6%, 48.9%, and 40.6% which is exceptionally high.
However, Huawei and Honor are only 35.7% and 21.7% taking the last place in the list. We can expect that there is still much scope remain for Huawei to made developments in the products.
Purchasing in Future:
The report also revealed the estimated repurchase rate for the coming days and expected Huawei holds the higher rate percentage of 74.6% including 45% of its former subsidiary Honor.
As for the other brand Samsung smartphones has 20% while the iPhone has the highest ratio after Huawei of 72.7% followed by Xiaomi with 52.5%, and OPPO with 48.1%.
Reason behind changing smartphones:
Many reasons made a smartphone user change its device but damaged mobile phones and slowing down of mobile phones are the main two reasons with the highest percentage of 25.6% and 25.1% respectively.
Furthermore, among them, 15.5% are fever enthusiasts who like early adopters and regular replacements. However, small internal storage, short battery backup, excessive power consumptions are some of the other reasons behind it.
Huawei Service Carnival open until June 30: Indonesia
Huawei has extended Huawei Service Carnival Campaign in Indonesia until June 30, 2022. Huawei Service Carnival 2022 is the perfect time for Huawei users to make repairs to their Huawei devices with the best offers.
The Huawei Service Carnival 2022 Indonesia is a form of respect for Huawei users. The carnival is dedicated to bringing various benefits to repairing the Huawei devices at the most budgeted price, including discounts of up to 20 percent on spare parts, discounts up to 30 percent for Huawei care, and various other attractive prizes for the consumers.
Halo HUAWEI Fans!
Siapa yang kemarin belum sempet dapetin benefit dari HUAWEI Service Carnival ?? kamu ga perlu khawatir ya, Soalnya HUAWEI Service Carnival Hadir lebih lama hingga 30 Juni 2022 loh !
— Huawei Mobile ID (@HuaweiMobileID) May 26, 2022
Talking about the service, it is accessible for many Huawei products, including the P series, Mate series, Nova series, Matepad tablets, and various PC products, such as Matebook, MateView, wearables, audio products, and accessories.
In carnival, Huawei users are eligible to get up to a 20 % discount on spare parts repair for almost all Huawei smartphones. Consumers can also enjoy up to a 30% discount on Huawei Care. They can purchase smartphone protection accessories for each Huawei device.
Throughout the carnival, users can enjoy 3 months of Huawei Cloud for free of 50GB. the benefit is applied to all the Huawei consumers who have registered their Huawei ID. Also, the consumer who all makes direct repairs qualify to get special appealing gifts from Huawei.
Former Huawei HiSilicon employee flees to MediaTek: Report
A few days ago, Wang Chenglu, the head of the Huawei Consumer Business Group head, also known as the “Father of HarmonyOS” transferred himself to another company. Now, former Huawei HiSilicon executives join MediaTek.
According to the reports, MediaTek has hired a former Huawei HiSilicon executive (executive director) to be in charge of chip research and development, mainly to enhance its ability to develop high-performance processors (HPC), servers, and base station chips, and custom ASICs. No specific ex-HiSilicon executive was mentioned.
Huawei HiSilicon is a chip designing subsidiary that is mainly known for its Kirin mobile chipset. However, after U.S. sanctions, the company has been not allowed to print new chipsets via the likes of TSMC, which has greatly affected the new Huawei smartphone production.
The director of Huawei, Chen Lifang has formerly stated that Huawei continues to develop world-leading semiconductor components within, and the HiSilicon department will not make any settlement to restructure staff or stop making new designs for future use cases.
Xu Zhijun, then vice-chairman and rotating chairman of Huawei also said-” There is no place to produce any HiSilicon’s chips, and it’s not profitable yet, and Huawei has no appeal for profitability. But Huawei will keep on supporting the development of this team. The team can continue to do research, to accumulate, develop, and prepare for the future.
As per the information, it is not revealed, which of the former HiSilicon executive has joined MediaTek and what was his designation.
(Source – MyDriver)
Huawei and Skyscanner partners for Petal Search integration
Huawei and Skyscanner, one of the leading global travel marketplace, have formed a partnership to bring various travel services for Huawei Mobile Services (HMS) and Petal Search and Petal Maps. Skyscanner has a global reach and covers over 1000 suppliers that are now integrated into Huawei Mobile Services native applications such as Petal Search and Petal Maps.
The integration of Skyscanner in Huawei devices will allow them to search and compare flights, hotels, and car hire globally and helps you finalize the search.
Petal Search brings you unique recommendations and inspiration features including a travel channel, which highlights offers that can help them to build their own automatic travel experience.
Users can access the services through various features including the Petal Search app, Petal Search webs version, Huawei Assistnatn or simply swipe down on the Huawei smartphones to access the EMUI AI search bar.
Be assured that Huawei will rollout Skyscanner integration on over 40 million Petal Search users in 170 countries, and over 28 million monthly active users of Petal Maps in 160 countries. To be mentioned, the integration feature is currently available for users in Europe but it’ll soon expand widely in the global market.
“We’re pleased to be partnering with Huawei to be powering flight discovery in Petal Search with our industry-leading API. Petal Search users will now be able to find millions of flight combinations to destinations throughout the world, all in the palm of their hands with the most competitive flight prices and fast results. Our collaboration comes at an important time for the travel industry and we’re looking forward to winning both globally and locally together in the coming months and years ahead.” said Sonja Balcer, Director of Affiliate Marketing from Skyscanner.
“As tourism picks up and consumer confidence grows, we think this is the perfect time to encourage consumers to get back out there. We want to support adventurous mindsets by building new and existing partnerships with travel and search brands to help build Petal Search as an efficient and reliable travel companion,” said Jaime Gonzalo, VP of Huawei Mobile Services Europe.