The automobile industry is flourishing day by day, setting new milestones, increasing its level, and describing new opportunities. As technology is expanding in the present day, the smart car industry is also touching the boom.
Seeing these opportunities growing in the automotive business, many other technology makers are also attracted to this industry and want to make their own fortune. Till now, Chinese Smartphone companies like Xiaomi, and OPPO have come into the limelight regarding the smart car market and following Huawei’s way.
Now, the question that came to our mind is whether smartphone manufacturing easier or making cars. It’s worth looking that what is attracting the smartphone manufacturers in the automotive field that they are getting involved more and more.
Recent Status of Mainland Car Market:
On 28 April, it was reported that OPPO has begun to make its preparation and soon announce official news regard to car manufacturing. A related person has disclosed that founder Chen Mingyong had a conversation of hours with Zhu Wei, president of China’s passenger car division of Ningde Times.
To be mentioned, this tech firm already owns the Oppo Cars Dagenham, which offers the refurbished car services and stocks a range of used cars to suit all budgets and lifestyles.
It was also reported that the Chinese Smartphone firm- Meizu will also work in the automotive industry to established its brand as once Meizu Technology shared a post on official Weibo saying, “The first cooperation, chat tomorrow”.
Later, the company officially informed that they are joining hands with MINI JCW Racing and will compete in the 2021 Masters Challenge. Also, the Flyme OS is starting to modify for the smart car cockpit to provide a smart ecosystem for car manufacturers as well as smartphone users.
Xiaomi is known for its vast smartphone market presence and its cooperation version already owns an SUV model under the Redmi Brand and reportedly working on an electric smart car model. A few days ago, a report reveals, this company will invest an estimated 10 billion US Dollars in its smart electric vehicle business.
Huawei’s astonishing performance in the automotive industry hasn’t been hidden from anyone. This company is emerged as a new rising star and can be a threat to the other OEMs with its powerful smart car technologies as well as research and development capabilities.
Until now, Huawei has fed its technologies into smart car models Smart Selection SF5 and ArcFox Alpha S, and GAC Trumpchi with Cyrus, BAIC, and GAC Group respectively. These smart car technologies are powered by Huawei and the manufacturing is done by fellow companies.
Making Car is Easier or Making Phones?
Talking about the era of smartphones, it was started about 10 years ago, when big names such as Apple and Nokia were dominating the mobile phone market. And now we have many leaders including Samsung, OPPO, Vivo, Lenovo, Xiaomi, and Huawei.
Now the era which belongs to the smart car industry has finally arrived. Here we are seeing the technologies beyond the imaginations in the automotive vehicle, which only exists in the fantasy, not a long ago. However, it’s just the beginning of this revolution and we still have a long way to go.
Talking about the current situation, Lei Jun, CEO of Xiaomi corporation believes in the theory of outreach, and clearly stated that he wants to build a complete car, which will be launched under the mid-to-high-end segment. The estimated price will cost from 100,000 Yuan (about 15,400 USD) to 300,000 Yuan (about 46,300 USD).
In this, we have another competitor OPPO, which owns about 3,000 registered patents for supporting the smart car technology and is suitable to create a smart vehicle. But, not giving any expectation to its consumers, it already made it clear that OPPO does not make complete vehicles, at least for now and in the foreseeable mid-term in the future, it will not make complete vehicles.
Following this trend, Vivo is working to launch the Jovi InCar Internet of Vehicles service platform, which will promote the collaboration of mobile phones and in-vehicle OS. Furthermore, the Vivo smartphones will be used as the car key to unlocking the vehicles through NFC (Near Field Communication).
Staring with the spare part supply, Huawei has been reached to selling the smart cars. But the company is still standing on its no manufacturing car position as there is no current news about establishing its brand. (Read More)
Not a long ago, Huawei has stated on this matter and commented, making the car is not the only way to entered the smart car industry. Still, the company is willing to expand its business in more fields but there is no plan of establishing its own automotive brand.
Making it clear they further commented, we believe that our smart car technology is good enough to help the car manufacturers to built good cars but still, we are lacking in many aspects and far away to build a complete car on our own.
We can see that all these smartphone makers are adopting different paths in the automotive industry. However, there is one thing for sure, all these smartphone manufacturers are seeking ways to explore the car market and get benefited from it.
Car making is certainly difficult than smartphone making in many aspects such as it needs huge investments, powerful technologies, a good R&D system, a big supply chain, as well as it needs a lot of effort.
However, the process of car making is much easier with modernized and fast technology in comparison to old times. It also has a great future scope and bounded to deliver maximum benefits. Still, Huawei likely to reign supreme in this field as well.
Huawei AITO follows Tesla, cuts price upto $4470
On January 13, Huawei powered Chinese car maker AITO announced a new price cut of upto 30000 yuan ($4,470) after American EV giant Tesla reduced the prices. This new price and services for new and existing customers will be applied from January 13, 2023, as a New Year’s Thanksgiving.
According to the price reduction details, AITO M5 EV rear-wheel drive standard version is 259,800 yuan, straight down 28,800 yuan ($4,172). While M5 EV four-wheel drive performance version is 289,800 yuan, down 30,000 yuan ($4,470).
After the price reduction, the price of the M5 EV is basically the same as that of the Tesla Model Y rear-drive version. The price of the M7 luxury version is basically the same as that of the Model Y with long battery life. It is obvious that it is a close match.
Unlike Tesla, AITO has plans for existing customers. Even the M5 extended range version that did not participate in the price reduction discount this time, the old users can also get 2 years of basic maintenance, and with the M5 EV and M7 participating in this discount, old users Users can get more compensation.
In addition, all existing models of AITO will undergo OTA upgrade in the near future, adding features such as a super home screen, smart car search, HUD height automatic adjustment, and more. There will also be new optimization coming to the smart travel experience of AITO.
Among them, all M5 EV users can get 33,000 yuan of rights and interests, including the first owner to verify the vehicle warranty to 8 years/160,000 kilometers (estimated 21,000 yuan), and 120,000 AITO points (worth 12,000 yuan).
Owners of M7 Comfort Edition and Deluxe Edition can obtain rights and interests worth 35,000 yuan, including the first owner’s verification of vehicle warranty up to 8 years/160,000 kilometers (estimated at 23,000 yuan), 120,000 AITO points (worth 12,000 yuan).
Owners of the M7 flagship version who have not lowered the price this time, and the first owner can also receive a welfare policy of 8 years/160,000 kilometers (estimated at 23,000 yuan) for the entire vehicle warranty.
After the official announcement, Huawei Yu Chengdong immediately posted a blog saying: AITO Wenjie delivered more than 75,000 vehicles last year. It is the fastest-growing new energy vehicle brand. Thank you for your support!
BYD Tang SUV gets new Huawei HiCar features with OTA update
What is Huawei HiCar?
It is a Human-Car Family All-Scenario Smart Cross-device solution provided by Huawei Connect mobile devices and cars to create the best smart travel experience.
BYD DiLink x Huawei HiCar supports extremely simple wireless or wired connections. Only the first connection needs to enter the connection code. When connecting again, the system will automatically ask whether to connect, and the user only needs to click to confirm.
BYD DiLink x Huawei HiCari allows services and applications to flow freely between the car device and the smartphone. Enter the car, open the Huawei HiCar in DiLiink, and the corresponding feature widget will automatically pop up on the screen, and you can click the number to navigate to the destination.
Other than these, the update contains, DiTrainer coaching mode, which allows you to get advantages of the synchronization between the car and smartphones.
It also has a new radar distance digital display with a panoramic image interface 2D top view radar alarm area, which can digitally present the distance value of obstacles detected by radar.
There’s a new smart power on and off feature for a convenient on and off. HWA high-speed driving assist allows driving comfortably on single-lane with cruise control and LCA interaction lane change control.
There’s also new music rhythm atmosphere light and multi-scenario smart voice.
(via – ithome)
Huawei XLight: A new smart car lighting solution
Huawei is bringing new solutions for smart car makers and the company has introduced an important lighting solution, XLight for the smart car industry.
According to the information, the Huawei XLight solution enables important features and provides safety. This solution can automatically adjust diversified light patterns according to real road conditions, preset algorithm pixel-level brightness adjustment, and adapt to road mode switching.
Huawei XLight supports low-beam enhanced features for small roads in urban areas and remote villages to ensure brighter and detect obstacles more effectively.
It has an adaptive high beam system ADB (Adaptive Driving Beam), and through the self-developed precise perception algorithm, it can provide accurate shading of people and vehicles. This also ensures that the high beam does not interfere with other traffic participants.
Huawei’s car lighting system customizes the car language interaction to make the car understand you better. The smart algorithm light blanket accurately fits the lane, and the anti-shake algorithm realizes high-quality projection.
The width-displaying light carpet displays a hint of the width line in front of the car to assist in driving in narrow lanes. The interactive light carpet can flash to express interactive intentions, effectively avoiding collisions in blind spots.
This new smart car light system brings a mega pixel-accurate visual experience. It extends the third type of space outside the car and enhances the sense of consumer experience. Furthermore, there’s support for the customized welcome, including work mode, home mode, birthday party, and festival anniversaries, creating a sense of ritual in life.
Huawei said that the solution has three core highlights: ultimate shape, the high-definition field of view, and intelligent light control.
As compared to other options in the industry, Huawei XLight has the industry-leading advantage of small size. This brings flexibly adapted to more models, megapixels provide the ultimate experience with high-pixel, high-definition lighting.
Huawei’s self-developed image processing algorithm lane prediction fits, smart anti-shake, and dual-light fusion. With the top image processing algorithm, it provides more scene application value by independently controlling each pixel, building a human car, and a vehicle-to-vehicle interconnection.