The automobile industry is flourishing day by day, setting new milestones, increasing its level, and describing new opportunities. As technology is expanding in the present day, the smart car industry is also touching the boom.
Seeing these opportunities growing in the automotive business, many other technology makers are also attracted to this industry and want to make their own fortune. Till now, Chinese Smartphone companies like Xiaomi, and OPPO have come into the limelight regarding the smart car market and following Huawei’s way.
Now, the question that came to our mind is whether smartphone manufacturing easier or making cars. It’s worth looking that what is attracting the smartphone manufacturers in the automotive field that they are getting involved more and more.
Recent Status of Mainland Car Market:
On 28 April, it was reported that OPPO has begun to make its preparation and soon announce official news regard to car manufacturing. A related person has disclosed that founder Chen Mingyong had a conversation of hours with Zhu Wei, president of China’s passenger car division of Ningde Times.
To be mentioned, this tech firm already owns the Oppo Cars Dagenham, which offers the refurbished car services and stocks a range of used cars to suit all budgets and lifestyles.
It was also reported that the Chinese Smartphone firm- Meizu will also work in the automotive industry to established its brand as once Meizu Technology shared a post on official Weibo saying, “The first cooperation, chat tomorrow”.
Later, the company officially informed that they are joining hands with MINI JCW Racing and will compete in the 2021 Masters Challenge. Also, the Flyme OS is starting to modify for the smart car cockpit to provide a smart ecosystem for car manufacturers as well as smartphone users.
Xiaomi is known for its vast smartphone market presence and its cooperation version already owns an SUV model under the Redmi Brand and reportedly working on an electric smart car model. A few days ago, a report reveals, this company will invest an estimated 10 billion US Dollars in its smart electric vehicle business.
Huawei’s astonishing performance in the automotive industry hasn’t been hidden from anyone. This company is emerged as a new rising star and can be a threat to the other OEMs with its powerful smart car technologies as well as research and development capabilities.
Until now, Huawei has fed its technologies into smart car models Smart Selection SF5 and ArcFox Alpha S, and GAC Trumpchi with Cyrus, BAIC, and GAC Group respectively. These smart car technologies are powered by Huawei and the manufacturing is done by fellow companies.
Making Car is Easier or Making Phones?
Talking about the era of smartphones, it was started about 10 years ago, when big names such as Apple and Nokia were dominating the mobile phone market. And now we have many leaders including Samsung, OPPO, Vivo, Lenovo, Xiaomi, and Huawei.
Now the era which belongs to the smart car industry has finally arrived. Here we are seeing the technologies beyond the imaginations in the automotive vehicle, which only exists in the fantasy, not a long ago. However, it’s just the beginning of this revolution and we still have a long way to go.
Talking about the current situation, Lei Jun, CEO of Xiaomi corporation believes in the theory of outreach, and clearly stated that he wants to build a complete car, which will be launched under the mid-to-high-end segment. The estimated price will cost from 100,000 Yuan (about 15,400 USD) to 300,000 Yuan (about 46,300 USD).
In this, we have another competitor OPPO, which owns about 3,000 registered patents for supporting the smart car technology and is suitable to create a smart vehicle. But, not giving any expectation to its consumers, it already made it clear that OPPO does not make complete vehicles, at least for now and in the foreseeable mid-term in the future, it will not make complete vehicles.
Following this trend, Vivo is working to launch the Jovi InCar Internet of Vehicles service platform, which will promote the collaboration of mobile phones and in-vehicle OS. Furthermore, the Vivo smartphones will be used as the car key to unlocking the vehicles through NFC (Near Field Communication).
Staring with the spare part supply, Huawei has been reached to selling the smart cars. But the company is still standing on its no manufacturing car position as there is no current news about establishing its brand. (Read More)
Not a long ago, Huawei has stated on this matter and commented, making the car is not the only way to entered the smart car industry. Still, the company is willing to expand its business in more fields but there is no plan of establishing its own automotive brand.
Making it clear they further commented, we believe that our smart car technology is good enough to help the car manufacturers to built good cars but still, we are lacking in many aspects and far away to build a complete car on our own.
We can see that all these smartphone makers are adopting different paths in the automotive industry. However, there is one thing for sure, all these smartphone manufacturers are seeking ways to explore the car market and get benefited from it.
Car making is certainly difficult than smartphone making in many aspects such as it needs huge investments, powerful technologies, a good R&D system, a big supply chain, as well as it needs a lot of effort.
However, the process of car making is much easier with modernized and fast technology in comparison to old times. It also has a great future scope and bounded to deliver maximum benefits. Still, Huawei likely to reign supreme in this field as well.
A high-end SUV brand by Huawei and GAC set to launch in 2023
The new high-end SUV brand jointly building by Huawei and GAC is reported to be launched in 2023. These will be the first medium and large-scale electric SUVs to features the ace technologies of both firms.
The General Manager of GAC Aian – Gu Huinan informed that this project, based on AH8 architecture will bring two models for users. The first one will be an MPV (multi-purpose vehicle) and the second one will be a most luxury coupe.
Since Huawei stepped into the automotive industry, the company is only focusing on bringing new technologies to produce good quality wheels. We have already seen the capability of Huawei in the previously launched smart cars such as ArcFox Alpha S, and SERES Smart Selection SF5.
However, the company always denied establishing its own wholly-owned car brand and explaining that car making isn’t the same and easy as smartphone manufacturing. Besides, Huawei has its own plans related to being recognized in the smart car industry.
On July 10, this AH8 model project had been approved by the company’s board of directors at the 67th board meeting. This project founded on the GEP 3.0 framework and computing & communication architecture (CCA), proposed a budget of about 800 million Yuan.
On the 1st of July, a report revealed that the project jointly being made by Huawei, GAC, and Didi will be able to command ADS vehicles without human effort. There is no doubt that Level 4 SUV being prepared by Huawei and GAC will bring a new breakthrough in the automotive industry.
Huawei Autoware trademark suggest new autonomous driving technology
However, the current status of a trademark is an application for registration. This trademark’s international classification includes scientific instruments, transportation vehicles, and design research.
Autoware is the first open-source software for autonomous driving systems based on Linux and ROB (Robot operating system).
It enables autonomous driving along a route dictated by a car navigation system using environmental sensors such as laser radar, cameras, and global navigation satellite systems (GNSS) while vehicle positions and surrounding objects are identified.
Huawei and autonomous driving:
So far, Huawei has patented a lot of technologies in the field of autonomous driving in order to become a top technology supplier. The patent includes the autonomous driving control algorithm, navigation system, safety and experience, and many more.
Early this month, Su Qing, President and Chief Architect of Intelligent Driving Product Line at Huawei during the discussion about the automotive industry stated that L5 level autonomous technology is still far away at present.
Huawei and GAC working on the first medium and large scale electric SUVs
The AH8 model project- jointly developing by Huawei and GAC Aian has received the approval of the board of directors at the 67th meeting. The announcement is officially made by the Guangzhou Automobile Group.
Both firms are working to develop, the fully electric SUV founded on the GEP 3.0 framework and computing & communication architecture (CCA) of GAC and Huawei respectively. This next-level smart car will adopt the full-stack smart car technology of Huawei and provide an advanced car for future generations.
Furthermore, this is the first medium and large-scale electric SUV project with a huge investment of 800 million Yuan. Meanwhile, the expected mass production is scheduled for the end of 2023.
Besides, GAC also published the production and sales bulletin for the last month, which reveals that the company’s automobile production was 163,583 vehicles with a year-on-year decrease of 17.34% for June 2021. To date, the total production from January to June has been reached 1,001,446 with a YOY increase of 25.61%.
Talking about the sales volume, the company has sold about 1026505 units in the previous month, while the aggregate sales volume until June was 1026505 with YOY progress of 24.49%.
As per the previous reports, Huawei and GAC are jointly developing the Level 4 autonomous smart vehicle technology with Didi technology. It’s expected that this new method will reduce the need for manual operation in autopiloting vehicles or even it can be successfully operated without human touch.