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Sony loses important camera sensor orders from Huawei, trying to apply new strategy



Huawei P50 series

The US sanctions on Huawei have affected the smartphone and other consumer businesses. On the other hand, similar restrictions have also applied to companies that use U.S. technology to build their products.

Related to this, Sony is losing a big number of orders from Huawei for image sensors and facing major losses in the semiconductor business.

To overcome this, Sony Group is now reconstructing its semiconductor business strategy. According to the information, Sony is expanding its component supplies to other Chinese companies as well as making efforts to develop high-resolution sensors to improve profitability.

Additionally, Sony is planning and trying to jump into the automobile sensor business to overcome the losses and avoid the impact of the sharp drop of Huawei image sensor orders.

US sanctions on Huawei:

In May 2019, the US government added Huawei to the blacklist and banned Sony and other companies to supply components. Before this, Sony has been supplying image sensors for Huawei devices.

Moving on, Sony and dozens of other component manufacturers applied for a license to continue business with Huawei. But the demand for Sony’s image sensors is undoubtedly far from ever before.

Huawei P50 series:

At the moment, the Huawei P50 series is the most anticipated upcoming flagship. According to the previous information, Huawei has confirmed the P50 series and so far only 4G versions are decided to be promoted online.

The 4G variants of Huawei P50 come into the spotlight because of the shortage of 5G processors. However, the company is continuously trying to overcome and searching for alternative solutions.

For more information, Huawei P50 4G smartphones are expected to arrive on July 29 and the 5G version may be launched later on. Stay tuned! the official information regarding this matter is yet to come.

(Via – ithome)

Also, check:

Huawei P50 series launch confirmed internally, promote with 4G, HarmonyOS and hole punch display: Tipster

Amy is our firmware and software specialist, she keeps her eagle eyes open for new software rollouts, beta programs, and other software related activities as well as new smartphone launch.