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Samsung take steps toward mobile camera market throne as Sony hit hard by Huawei sanctions

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Recently, the market research firm – Yole Developpement has revealed that Sony is not able to continue the supply of CMOS image sensors to the Chinese tech giant – Huawei and facing major business loss. However, Samsung is taking this situation as an opportunity and wants to lead the sensor market itself.

The reason behind this is the US sanctions on Huawei that banned the use of American technology and components in its devices. Additionally, it restricts US-based companies to do business with Huawei in the same manner.

In the past few years, the demand for smartphones furnished with a multi-camera system and support high-quality pictures has increased. Following this, major smartphone makers started making efforts in order to satisfy the consumers.

So, the requirement for a high-definition smart camera system and CMOS image sensors also seen a big hike. The result of this became a boom in the business of Sony image sensors and shipments as well.

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To be mentioned, Huawei was one of the biggest customers of Sony image sensors for a long time. However, almost all Huawei devices equipped with Sony’s high-end mobile image sensors especially flagship Mate and P-series smartphones.

According to the information, Sony’s market shares decreased as compared to last year’s statistics. The US sanctions on Huawei also side by side effects the companies, which had Huawei as a major customer.

Moreover, Huawei has a spends a lot of money to customize special sensors from Sony. After losing large amount image sensor orders from Huawei, the market sales of Sony CMOS image sensors started declining.

Sony Market Share:

According to the Yole Development data report, amid problems in the semiconductor business, Sony still leads the market share in 2020 with 20.7 billion USD accounted for 40% of the total market share. To be mentioned, the share was slightly lower than the share of 2019, which was 42% of the market.

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Samsung secured second place in the market, but its share rose from 21% in 2019 to 22% in 2020. Additionally, Sony’s CFO said that it is expected that the sensor business will not recover completely until 2023.

Aside from Yole Developpement market researchers mentioned that there will be a slight rebound in 2021 with an annual growth rate of 12%. It is estimated that the market share in 2021 will reach 21.4 billion USD with an increase of 3.2% over 2020. Also, there will be stronger chances of growth in 2022 and 2023.

Samsung wants to lead the image sensor market share:

It is revealed that Samsung’s global image sensor market shares with 20% less than Sony’s. But Samsung’s sensor market seems to be more stable than Sony because most Samsung products use self-produced image sensors.

Moreover, CMOS image sensors produced by Samsung are more favored by mid-range smartphones and can attract more mid-range customers to stabilize their growth momentum.

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On the other hand, it was reported that Samsung is planning to use its 13th DRAM wafer fab in Hwaesong to produce CMOS image sensors. This year, Samsung’s monthly image sensor wafer production capacity may increase by about 20,000 to 30,000 pieces, which will also help Samsung further increase its sensor market share.

Sony reconstructing its business strategy:

To cope up with this situation, Sony Group is now reconstructing its semiconductor business strategy and planning and trying to jump into the automobile sensor business to overcome the losses and avoid the impact of the sharp drop of Huawei image sensor orders.

In this segment, Sony has signed a business agreement (MOU) with South Korea’s Autonomous a2z company in January this year. An Autonomous company representative said: “We will apply Sony’s advanced image sensor to our autonomous driving cognitive system so that we will have world-class autonomous driving technology.”

(Via | zhidx)

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Also, check:

Huawei P50 series launch confirmed internally, promote with 4G, HarmonyOS and hole punch display: Tipster

Amy is our firmware and software specialist, she keeps her eagle eyes open for new software rollouts, beta programs, and other software related activities as well as new smartphone launch.

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Huawei is really giving up on Europe?

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So, there are reports circulating over the Internet that Huawei is giving up on Europe. Yeah, there are various aspects behind this topic and we’ll tell you the long story short.

Huawei is quitting Europe?

No, Huawei is not giving up on Europe.

What’s happening:

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Huawei is about to relocate its workforce and business operations from different European headquarters to a single, effective and better place.

Why?

Following the U.S. sanctions, Huawei saw reduced consumer business globally. However, the report also mentions network business, which has also reduced since then.

Reducing the workforce and relocating to an active and more responsive office would help the Chinese company to save money and time. Also, it’ll help Huawei to focus on markets with active demand instead of the ones where its shares have declined severely.

These were the key points of the story and now, let’s dive into the report.

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Full Story:

A giant report composed by Politico featuring various Huawei internal officers and executives on how the company is reducing its activity across Europe.

It also mentions Huawei founder Ren Zhengfei’s past speech over some words including survival and working hard. These were already heard before.

There’s an explanation of how CFO Meng Wanzhou’s case, the current Russia-Ukraine war, and the recession causing mayhem for the Chinese tech maker.

According to the information, Huawei currently divides Europe into two markets: Western Europe, run from Düsseldorf; and Eastern Europe and the Nordics, with a top executive based in Warsaw.

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Interestingly, it indicates that Huawei is planning to move all of its operations and headquarters to Dusseldorf.

A Huawei Europe spokesperson said that this restricting will help to bring more synergies within the whole European business operation. It will also bring more value directly to Huawei’s customers in Europe.

As for now, Huawei has around 12000 employees and the spokesperson confirmed that these people will work efficiently and stable for the company.

Instead of Europe, Huawei will give up on the market part of the Five Eye. It’s a security group consisting of the U.S., UK, Canada, Australia, and New Zealand. These countries either banned Huawei or restricted the firm from participating in government or private network contracts.

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Still, Huawei is selling consumer products such as smartphones, smartwatches, tablets, and other devices.

Mixing up:

To clarify Huawei owns various businesses including consumer and corporate. Hence, Huawei runs these two different businesses in different markets based on its dominance in that area.

The report mostly targets Huawei’s corporate business and its reduction after the U.S. ban. However, it doesn’t spotlight the consumer business that much.

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China:

Yes, Huawei is focusing more on its home ground because of Huawei’s popularity in the market. Therefore, leaving the rebound movement won’t make sense.

Huawei’s Future in Europe:

The report contains a lot to read, if you are interested then we encourage you to do so. Similar to the above, we think that the restructuring of the office and workforce will allow Huawei to work efficiently and effectively with less spending.

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So, Huawei will continue to operate in Europe and bring on consumer devices such as tablets, smartwatches, earphones, and computer devices to global consumers.

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Germany refuses to ban Huawei: Report

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U.S. is chasing Huawei for a long time and Germany is one of the key market that the U.S. government pursued as well but it seems like this European giant has refused to ban the Chinese telecom maker.

According to Reuters, Germany doesn’t want to follow US in banning Huawei as well as its network equipment. Germany’s Economy Ministry spokesperson said that we may take an approach to take such actions in case by case basis instead of vanishing Huawei.

Last week, U.S. banned the important and approval of purchase for Huawei and ZTE made network equipment. The US blames that Huawei equipment could cause nation security risk, while the company has denied such allegations.

Scrutiny:

An internal paper reveals that Germany could increase scrutiny of all telecom equipment to improve the national security.

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It also mentions, 2020’s legislation, which sets new rules to scrutinize telecom equipment makers including Huawei. It also enables German government to completely ban or suspend telecom gear maker’s participation in all type of bids.

The paper consist of 104 page strategy of how Germany should ban or not use components, transportation, water and other products made by companies outside of Germany.

A Huawei spokesperson also gave a statement.

“Secure use of networks is independent of a provider’s country of origin and can only be ensured by means of global standards in international cooperation between industry and regulatory authorities,” Huawei said.

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On the other hand, U.S. continue to blame Huawei and want Germany to block it. Representative Michal McCaul told U.S. House Foreign Affairs Committee that Germany is jeopardizing its own national security and Europe with its decision on Huawei.

For now, it’s clear that Germany doens’t want to ban Huawei from its network infrastructure but it’s causing panic in U.S. government.

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Huawei and other tech makers introduced new rule for app shaking issues

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Huawei app shaking issues rule

Huawei and some other tech giants have jointly released a new rule that can help with app-shaking issues. Alongside the solution, the new rule will also improve the user experience with the third-party applications on the device.

To those who are unaware, app shake is a very convenient feature to use. With a simple shaking gesture on your phone, you can launch any app and start using it without touching the home screen. All you have to do is allow some settings for the particular app.

App-Shaking Issue

So far, the App shake function remained at the top of the feature section. It has provided a rich experience to consumers and has enhanced the way of using an application on a smart gadget.

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Although in addition to many positive roles of the respective function, there are some negative points as well. Sometimes, the shake function becomes too sensitive for a few third-party apps. As a result, the apps get open even at a slight jerk or movement.

Moreover, it automatically leads to the advertisement page. Thus, users often get disturbed by such activities on their handsets due to the app-shaking function.

A solution to App Shaking Issue

To end the app-shaking issues Huawei, Xiaomi, Oppo, Alibaba, the China Academy of Information and Technology and many other companies come together and formulated a new rule.

This rule comes under the “App User Rights Protection Evaluation Specification Part 7: Deception, Misleading and Compulsive Behaviour” (T/TAF 078.7-2022)

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According to this rule, tech makers will make amendments to phone manufacturing. Consequently, the shaking function will be timed for 15m/s2. Meanwhile, the rotation angle of the screen should be at least 35 degrees. The shaking action should only take place for 3 seconds.

The rule officially came into existence on November 25, 2022. Apart from these tweaks, there aren’t many details about the respective rule and its specifications. However, how the new segments will use and run users’ data and security aspects is still to question to answer.

Let’s see what new changes will the giant manufacturers will bring in their devices in the time ahead.

[Source]

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