Google, Android, and Apple are constantly making their place in the hot topic headlines due to a common reason – RCS. Well, this term is in respect to something that Google has been forcing Apple for a long time. What’s so special about it? Let’s learn it in detail.

What is RCS?

In this world of advanced and innovative technologies, users do not tend to rely upon old features. Whether we talk about the camera techniques, or the internal functioning of the devices, users now demand something that can be creative and reflective at the same time. That also applies to the texting features.

To give a new definition to the term texting or text communication, Google initiated RCS with the Android system. RCS, also known as Rich Communication Services is an upgraded form of traditional chatting.

RCS is a communication protocol, uprooted from the modern chat features that a user can impose on any social platform. Consequently, this feature allows the exchange of group chats, video, audio, high-res images, FaceTime, and other rich messaging function.

RCS Adaptation:

At present, Google is the one to offer the RCS chat feature worldwide with its Android system and even wants Apple to associate with this project. The company has even started a new campaign with the tagline – Get The Message, for Apple to adopt the feature.

It’s worth mentioning that so far, several network carriers have adopted this advanced feature. The telecom carriers that are supporting the standard RCS across the globe include At&T, Bell Mobility, Bharti Airtel, Deutsche Telekom, KPN, KT Corporation, LG u+, Orascom Telecom, Rogers Communications, SFR, SK Telecom, Telecom Italia, Telus, Verizon, and more.

Samsung – The leading supporter of RCS

Notably, after Google, the manufacturer that has supported the RCS functionality the most is Samsung. The Korean tech maker has enabled the RCS in its devices and commercially launched them in 2012, initially in Europe, and then in the US in 2015.

Apart from Samsung, other manufacturers such as OnePlus, Oppo, and  Xiaomi are also on the way to bringing on this amazing service for their consumers.

RCS ALL THE WAY!

— OnePlus➕ (@OnePlus_USA) August 9, 2022

Google’s main target is Apple

Google is constantly forging Apple to adopt this interesting feature. The company is bragging about the American manufacturer for so many months. Google believes that RCS is a major step towards the increment in the economy.

Eventually, the US tech giant is pushing off the function to those OEMs that comprise many devices and so as the users. As a result, the RCS will soon be available to many regions around the world, giving a good amount of profit to the company.

User’s Privacy is the main concern: Apple

Although things are quite appropriate, Apple is not ready to accept the function of its iOS. As per the report, the American company believes that their iOS system is quite secure and they don’t want to open it for unnecessary elements.

Moreover, the company has a mindset that it could harm the privacy and security of its users. Hence, Apple is the least interested one to apply the RCS functions to its consumers. Still, things are not in clear words, but we will keep updating you on this aspect.

After a few days of a rollout, Google Play Store is seeding another version – 31.8.19 for Android smartphone users. Similar to previous versions, these updates continue to improve the stability and install new improvements the find related content.

It’s usual to see these Play Store updates that we never see downloading in the foreground and Google Play Store 31.8.19 will be installed on your device in the background. However, if you want to grab it firsthand, then visit APKmirror and grab the latest Play Store version (link).

Play Store, is an ultimate application market around the globe, it hosts most mobile applications and is top in rank, followed by Apple’s app store. However, Huawei is also in the race at third.

Every year, Android users download apps worth billions of installations as this digital market not only offers games and apps but there’s also plenty of entertainment content.

To protect all of its Android users and save the interest of developers, Google updates its Play Store policy regularly to curb misinformation, impersonation, and other sensitive matters, as it has done this month.

The company has taken some measures to improve user experience with new advertisement guidelines, content copy, and fake impersonation as well as ease in active subscription cancellation. There’s also a major change made in the third-party data sharing, which won’t be allowed after November 1st.

Google keeps the user’s privacy and security-related concerns in priority and ensures to introduce such features and services that can bring convenience to the fingertips. But seems like the new changes to the Gmail spam filter feature could affect the comfort level of consumers using the respective mail platform.

So far, the US manufacturer has been planning to revamp the spam filter feature of the Gmail application. The company put forth its idea in front of the Federal Election Commission that eventually let political emails enter your notification desk without any restrictions.

Alternatively, the commission has approved this scheme, and will soon bring this feature to the application. As per this scheme, the political candidates that are legally registered in the books of lawsuits have the access to distribute emails in bulk.

Moreover, these emails will directly lead to the home page of Gmail instead of spam boxes. As a result, users will get notified whenever the email will push on their device. However, they won’t get the option to opt out of these emails in any way.

How the political emails will reach you?

The latest information also suggests that the first political email will approach the user with a notification. It will ask the user whether they want to continue receiving the messages from the other party. On hitting the NO tab, these mail will start appearing in the spam folder, instead of the main page.

Google has begun the pilot program for the mentioned feature. It will soon take place on all Android devices. Ahead, the company explains its intentions with the new addition on Gmail:

“Our goal during this pilot program is to assess alternative ways of addressing concerns from bulk senders while giving users clear controls over their inboxes to minimize unwanted email.”

However, it does not looks like the new implementation will bring any kind of minimizing of mails on the respective platform for the users.

(Source)