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Bye Leica, Huawei brings XMAGE camera imaging brand

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Leica Huawei XMAGE

Today, Huawei has officially announced the launch of the XMAGE mobile camera imaging brand and technology after the breakup with Leica. Under this brand, Huawei will launch a number of new image technologies including products related to mobile cameras and to improve the image quality.

He Gang, President of Handset Business, Huawei Consumer Business Group, said the creation and innovation in the past have helped Huawei to usher in the field of mobile camera technologies and matured the company to become a leader. Such technologies will be utilized in the future flaghip as confirmed by the tech maker consumer business chief.

“XMAGE brings a breakthrough for a mobile imaging system,” said Gang.

huawei xmage

Gang further emphasizes that it’s a touch step from Huawei but the Chinese tech giant is ready to forge ahead and will continue to conduct research and development to strengthen the XMAGE imaging system.

Logo:

According to information, Huawei has released the XMAGE logo and has also planned to launch a technical version of the XMAGE brand logo for smartphones and featured devices that we’ll see on the corresponding products.

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Huawei XMAGE

Leica and Huawei:

From Huawei’s perspective, the company has learned a lot and achieved new heights in the field of mobile photography, and the same goes for Leica, as it has been benefiting from the co-researchers made by Huawei.

This powerful partnership began with the launch of the Huawei P9 in 2016. Huawei stayed focused and promised the R&D on the smartphone camera systems and the P10 along with the P20 series are examples that have appeared among consumers to showcase the power of this imaging R&D efforts.

However, continuous steps in the right direction brought us the Huawei P30 Pro, one of the most successful flaghip around the globe. It was the first time that a phone company used periscope long-range zoom, powerful night photography as well as AI-powered images. It was also the first time when a phone manufacturer used an RYYB image sensor that intakes a high rate of light to brighten images as compared to the RGGB color palette.

huawei p30 pro camera

In the following, Huawei has put a lot more effort into the Huawei P40, Mate 40, and P50 series. This subsequent flaghip showed us, how much far Huawei can go in the field of mobile imaging camera technologies.

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Huawei P50 Pro

On May 31, 2022, Huawei parted its ways with Leica and announced the end of this partnership which has gained many achievements for both firms. However, partition with Leica has led us to the launch of the Huawei XMAGE brand.

To sum up, the partnership with Leica and the breakup doesn’t affect much to Huawei because the innovation and development made by the firm have been used to the birth of the XMAGE imaging system and helped the company to stand up on its own.

Continues Efforts:

Throughout the past years, Huawei has pushed forward and broken the rules of mobile cameras. From macro to super zoomed telephoto, ultra-wide, free form lense for anti-distortion, hybrid, powerful night mode, to powerful TOF sensor that could provide you life like the bokeh in portrait shots.

huawei zoom

Don’t forget the AI power of the Huawei flagship chipset that made it enables to clear or process images with fast speed. With each generation of the past flagship, Huawei has pushed these lines further and made its own rules in the mobile camera industry – single, dual, triple, quad, and Penta, you name it, you’ll get what the phone packed with immense power to shoot any picture or landscape.

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huawei p40 pro+ penta camera

That’s not it, the company has not only focused on hardware utilization but also on the imaging system, which has aimed to take much closer to the human eye. Matching the color and shapes, hues, contrast, black and white, shades, light, space, still frames, slo-mo, and more. The better they say, Huawei has delivered all, that’s how the company has ruled in the smartphone camera world.

huawei ultra vision camera

Now that Huawei has launched its own image logo, in the future, Huawei will also have a technical iteration dedicated to this logo, just like Leica’s filters.

When we could see?

Huawei has confirmed that the next generation of the flagship will come with XMAGE camera technologies and we could look forward to Huawei Mate 50 series featuring such technologies.

Learn more about Huawei Mate 50 series here (link).

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Check this Huawei Mate 50 concept render with massive camera and notch [Video]

Most of Deng Li's smartphones are from the Huawei ecosystem and his first Huawei phone was Ascend Mate 2 (4G). As a tech enthusiast, he keeps exploring new technologies and inspects them closely. Apart from the technology world, he takes care of his garden.

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Huawei MatePad Paper HarmonyOS update optimizes display effect

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Huawei MatePad Paper optimization update

Huawei’s first e-ink paper tablet – the Huawei MatePad Paper tablet introduced to let you experience writing on paper in real aspects on it. And to give a fluent writing experience, Huawei recently released a new August 2022 HarmonyOS update for MatePad Paper, that optimizes the system software.

The latest August 2022 update for the Huawei MatePad Paper optimizes the display effect of some interfaces to improve text clarity, and also it added a virus scanning engine to enhance system security.

Although, the display optimization help to make text sharper and easier to read on screen. Update customer the text and display fount more likely to provide you an eye chatting experience.

This optimization is essential for the Huawei MatePad Paper table, as it uses no background light that directly affects to user’s eye in a dark environment. Also, the text is not show clear and visible to the users.

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But thanks to the August 2022 update, its resolved all the user’s concerns and other issue related to display and fount clarity and visibility. We recommend you download and install it as soon as possible to experience new and better services.

Huawei MatePad Paper optimization update

Furthermore, the new HarmonyOS version for the Huawei MatePad Paper optimizes the user’s experience with some scenarios of notes, also it brings optimization for the default brightness of different lighting modes.

Below you can check the overall details regarding the update mentioned below:

Adapted models:

  • Huawei MatePad Paper HMW-W09

Version

  • New version number:
    • HarmonyOS 2.1.0.155
  • Running version:
    • HarmonyOS 2.1.0.143

Changelog

  • Security
    • Added virus scanning engine to enhance system security
  • Optimization
    • Optimization of the user’s experience of some scenarios of notes
    • Optimize the display effect of some interfaces and improve text clarify
    • Optimize the default brightness of different lighting modes

(Source: Huawei)

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Huawei achieves 96th position in Annual Fortune Global 500 list

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Huawei Fortune Global 500 list

Huawei is one of the leading tech giants across the world. Several times, the company has flourished its name and fame on the global platform. With constant efforts and innovative techniques, Huawei has attained its place in the 2022 Fortune Global 500 list.

Recently, the business inspection cooperation – Fortune announced the 2022 Global list of companies that includes the top organizations of the world, including Huawei. The inspection firm is well-known to showcase the overall growth of companies around the globe.

Over the past few years, the pandemic has ruptured many sectors around the world. Consequently, there is a need to understand the growth of the digital economy on a global basis. Hence, Fortune has the responsibility of providing an accumulated and accurate report of sales and profits that has broken record levels in the year 2021.

Favorably, Huawei managed to secure its position among the top 100 companies in the Fortune Global 500 list. Approx 145 Chinese companies came under the list category. Among them, the Chinese manufacturer is standing at the 96th rank.

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Huawei Fortune Global 500 list

Speaking of the revenue details of Huawei, the company has slightly come down over the past year. It has fallen from 44th rank directly to 96th. Besides, the revenue has also decreased to 23.6 percent. But it does not mean that the company is playing at the loss.

A good profit of 88.2%

Alternatively, the Chinese tech maker has hyped its profit percent to 88.2. Well, that gets equal to 17.62 billion USD. Hence, we cannot say that the company has declined in any manner. Concerned with the tiny step back, Huawei knows how to tackle the obstacles on its way.

Moreover, we should not forget that the company is playing the lead role in the foldable smartphone market. Huawei is consistent regarding new upbringings in the market. And soon, the firm will be able to recover its loss with a good amount of profit.

Huawei Fortune Global 500 list

[Source]

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Huawei Mate 50, Mate 50 Pro and RS gets certified ahead of launch

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huawei mate 50 certificate

Recently, Huawei received certificate for three new models – BNE-AL00, DCO-AL00, and CET-AL00. These phones are identified as the upcoming Huawei Mate 50, Mate 50 Pro, and Mate 50 RS Porsche Design.

Certificate from TENAA reveals that the Huawei Mate 50, Mate 50 Pro, and Mate 50 RS are equipped with only 4G LTE connectivity and there’s no sign of 5G at the moment. These phones are powered by HarmonyOS operating system and more likely it’ll be the HarmonyOS 3.0.

Aside from this information, there’s no clue of any other details on the specifications. However, a previous report reveals that the phone lineup will have a new six-blade lens with a variable aperture controls the light more effectively and also to safe keep the image sensor hardware.

huawei mate 50 certificate

With this tech, Huawei is aiming to provide better brightness in images and background blur in portrait shots. This is quite an awesome improvement to know about and we’ll keep on looking forward to what the variable aperture will bring for the consumers when the device will officially lands in public.

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Yes, we are aware that Huawei wants to continue its dominance over the camera world and this tech will surely help the firm to achieve its primary aim.

Past leaks reveal that the Huawei Mate 50 series consist of three models – Mate 50, Mate 50 Pro, and Mate 50 RS Porsche Design. The phone maker has brought in these models with a new Snapdragon chipset from Qualcomm.

It’s also suggested that the Mate 50 will have a flat panel with a center hole punch design. While the Mate 50 Pro along with Mate 50 RS will equip a curved edge panel and a notch to house the face id and other face cameras as well as sensors.

Currently, Huawei has not confirmed the launch date but it’s expected that the Huawei Mate 50 series will debut on September 7.

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(via)

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