Huawei decided to grow its app distribution platform and the company is vowed to take every possible step to make more developers join its developer’s community and increase the number app on AppGallery.
Huawei AppGallery – the official app distribution platform of Huawei, providing a new alternative to its users. As a top 3 app marketplace globally, Huawei AppGallery is now available in over 170 countries/regions with 400 million monthly active users (MAUs), covering mainstream apps and services worldwide.
“Privacy, under your control’ has always been at the heart of our philosophy,” Richard Yu, CEO of Huawei Consumer Business Group commented, “We place privacy protection and cybersecurity as the top priorities of all our business operations and strictly implement them in all phases of our products. We also have the strictest privacy and cybersecurity solutions in Huawei AppGallery.”
To boost efforts, Huawei has invested more than 3,000 engineers in ecosystem engineering. The brand also provides one-stop operational support for developers worldwide, as well as funding such as the “Shining-Star” program to incentivize innovation.
Security on top:
Huawei AppGallery comes with new security and protection, including developer real-name verification and a four-step review process for secure app operation.
All apps go through a stringent verification test to prevent developers’ apps from malicious activity. It has an age-rating system to create a safe environment for children, filtering out apps that are not suitable for their age range.
AppGallery deploys the highest level of verification to isolate and protect users’ sensitive data and privacy. Personally-sensitive information – such as biometric data – will never be processed outside the Huawei device, giving the user complete control over their personal data.
EMUI allows users to have control over app user permission. More importantly, all user data is also anonymized and stored locally, corresponding to each user’s region.
Quality Apps for Huawei device users:
Huawei is working to increase the selection of top apps that have become an important aspect of users’ digital lifestyle, including both popular global applications and quality localized apps sections.
Huawei AppGallery segments applications across 18 categories, including news, social media, entertainment and more, all searchable with a simple and smooth browsing experience.
If there’s an app user can’t find, all they have to do is submit the desired app name to a ‘Wishlist’. Once this app goes on-shelf, the user who submitted it via ‘Wishlist’ will be notified.
In its latest content partnership, Huawei has collaborated with News UK, one of the UK’s biggest media companies, to bring accurate and updated news to Huawei users.
Huawei users will get to enjoy access to daily articles, radio shows and exclusive content on their Huawei devices, bringing greater convenience to users’ smart lifestyles.
“I think this is a really good long-term partnership we can have with Huawei. I feel there’s a lot more innovation we can do and really drive forward amazing customer experiences on those devices,” said Christina Scott, Chief Technology Officer of News UK.
Optimized AppGallery Apps:
Apps downloaded from Huawei AppGallery are optimized to work on Huawei devices, providing on-device capability such as high performance.
The key technology behind this optimization is Huawei HiAI, an open AI capability platform for smart devices, which pools software and hardware resources from different devices and facilitates collaborative, mutually-reinforcing interactions between them.
For example, the WPS Office app uses the HiAI intelligent recognition capability to achieve super-resolution optical character recognition to recognize text in images such as scanned documents and photos. The in-app documents are automatically detected and corrected, greatly improving productivity.
Quick Apps – Installation-free and tap-to use:
Quick Apps is an app ecosystem that houses a new type of installation-free apps. It provides good user experience, powerful functions and automatic updates for HTML5 pages, and consumes very little memory space.
Despite giving users the same experience as native apps, Quick Apps are written with only 1/5 amount of codes as compared to that of Android apps, therefore taking up less memory space.
Users can accommodate more than 2,000 Quick Apps instead of just 20 native apps with just 1GB of space.
Users can even add their favorite Quick Apps to their desktops for convenient access. Quick Apps are used on over 350 million Huawei phones. To date, there are more than 1,700 Quick Apps released globally, a 200% growth year-on-year.
To keep up with a new technology such as 5G, Quick App will be gradually rolled out to more countries and regions, opening China market’s mature Quick App standards and IDE development tools to global developers.
According to Huawei, developers across the world can publish Quick App to jointly deliver tap-to-use and installation-free experience to users.