HMS

Huawei AppGallery promotion comes in aid of businesses during the pandemic, provides big benefits for developers and content providers

On December 14, 2020, Huawei started its new and specially designed promo package on its proprietary mobile app distribution platform, AppGallery. This new promotion package will boost benefits for e-commerce businesses and app developers during the difficult time of the pandemic.

According to Huawei, the benefits of this promotion include a place on AppGallery’s “Collection” tab that will highlight e-commerce brands, sliding banners on the home-page, and free advertising that worth up to €2500. Business and content creators can sign up for this promotion starting December 14 to December 31, 2020, to get the benefits.

With this offer, Huawei is specifically approaching three business groups:

  1. First is the e-commerce brands and businesses who currently have no presence on AppGallery
  2. The second type of business with apps already available on AppGallery
  3. The third type of business that published apps with integrated Huawei Mobile Services (HMS).

“We want to galvanize businesses and app developers in the e-commerce retail industry to accelerate their listing on AppGallery before the end of the year,” said Wang Heng, Vice President, Global Partnerships and Eco-Development at Huawei Consumer Business Group, CEE, and Nordics. “Huawei mobile users are looking for great ideas and inspiration while they are in or in-between lockdowns, and becoming part of AppGallery, particularly with the extra exposure and promotional boost we can deliver, will ensure these apps are positioned front and center of their search.”

AppGallery Promotion offer includes:

  1. Top 5 inclusion in AppGallery’s ‘Collection’ tab which features on the Home Page and highlights themed or seasonal collections of apps
  2. The sliding banner ad featuring the apps on the Home Page
  3. Access to AppGallery’s ‘Gift’ tab, which allows businesses to make special offers to users
  4. Access to Push notifications to make consumers aware of key messages and information
  5. The in-country technical support team for app integration and dedicated business support to optimize the experience in the Huawei ecosystem
  6. 5 or 10 days worth of free advertising on AppGallery worth €250 per day

Also, the experienced AppGallery engineering and technical support team will be available for content providers that commit to the promotion, to help them during integration and add Huawei’s chip-device-cloud capabilities that speed up the transformation of existing app models.

Developers also have the power to optimize the HMS Kits to make fast and easy integration. Among these is the Ads Kit, a monetization service that leverages Huawei’s extensive data capabilities to display targeted, high-quality ad content in apps to the vast user base of Huawei devices and beyond. A range of ad formats are on offer to suit different apps, and developers can currently integrate banner, native, rewarded, interstitial, splash, and roll ads.

Furthermore, Huawei will provide 90% ad click revenue to the content providers compared to the 70% cut provided by Google Play Store and Apple’s App Store. Additionally, if the same app is available in other app stores, any ads clicked but facilitated through Huawei’s ad network will also deliver 90% of revenue to the content provider.

“We are throwing the full gamut of our technical, marketing and revenue-raising abilities at this offer to enable e-commerce retail businesses and app developers to benefit immediately,” added Wang Heng from Huawei Consumer Business Group, CEE, and Nordics. “This is an outstanding offer that we expect to be over-subscribed very quickly, so we urge content providers who are looking for a way to reach millions of new mobile users with their apps to apply. The offer is only available to the end of the year.”

Several businesses across Central, Eastern, and Northern Europe has signed up for this offer and integrated their apps with HMS. Among them are global food delivery service Bolt Food, Danish online takeaway portal hungry.dk, and Smyk, a major department store network specializing in children’s toys and goods in Poland. The list of participating brands is growing and already includes additional businesses from Sweden, Finland, Slovenia, and Austria.

So how long it takes to integrate Huawei Mobile Services (HMS) into apps?

It takes 3 days to integrate apps with the HMS suite and the process of integration completes under five simple steps. One Day to obtain a registration approval, less than 15 minutes for creating an application and service provisioning, and then it’s about three days per Kit development before final application release. On average it takes two weeks for an existing app to be fully integrated with HMS.

The promotional offer is available to e-commerce businesses from the CEE and Nordic region until the end of 2020. It is applicable to businesses willing to upgrade their existing app to Huawei Mobile Services as well as brands looking to list their app on Huawei’s AppGallery for the first time.

Being one of the top three app marketplaces globally, AppGallery offers a wide variety of global and local apps across 18 categories including navigation & transport, news, social media, and more. AppGallery is available in more than 170 countries and regions with 500 million monthly active users globally. From January to September 2020, the total downloads from AppGallery have reached 294 billion times.

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