Huawei has been enlarging its business in almost every field that it stepped in. Following this, the company has announced to stretch its advertising business within Europe and to grow its advertisement partners.
This Chinese telecom giant has launched the Huawei Ads partnership program in Europe, it offers early bird incentives to direct advertisers and certified agencies. It aims to hand over new incentives, provide support, and extra benefits for advertisers, developers as well as organizations.
To be mentioned, Huawei Ads is a synchronal advertising platform exclusive to Huawei device owners. And now, the company start welcoming the press agencies, app publishers. and more certified organizations across the globe.
This platform combines Huawei Ads publisher service that enables the developers to integrate Huawei Ads kit and generate additional revenue from their apps.
With the ocean of the smartphone users of Huawei, the company is confident in delivering ad impressions using programmatic technology. Huawei Ads and partnership program offer a full house of encouragement benefits for the first arrived partners.
As well the direct advertisers and certified agencies in Europe and the following advantages mentioned below:
- Free advertising credit available for direct advertisers that qualify for the trial program
- Marketing on media spend for certified organizations
- Dedicated support through setting up and onboarding process
- Expert advice on advertising campaign set up and optimization
- Certified partners will also receive access to new beta products in testing
- Extra coaching and training sessions available for certified partners
Not only this, but this platform is also promising-
- Precision targeting
- Powerful Placements
- Performance-based results
- The company has about 700 million registered smartphone holders. HUAWEI Ads offers advertisers the finest way to cover the company’s mobile users.
- Huawei Ads platform allows the Ad promoters to choose the placements all over the Huawei ecosystem.
- This includes direct placements on devices, custom placements on AppGallery, as well as new search ads on Petal Search, and display ads on the company’s apps and about a million third-party applications.
- The help of Smart bidding and Smart Banner, together with single-tap installation links, makes it easy for the promoters to command and maximize their return expenditures.
If you also interested in this campaign and want to register go to Huawei ads on your devices.
(Via – pocketnow)
Huawei is really giving up on Europe?
Huawei is quitting Europe?
No, Huawei is not giving up on Europe.
Huawei is about to relocate its workforce and business operations from different European headquarters to a single, effective and better place.
Following the U.S. sanctions, Huawei saw reduced consumer business globally. However, the report also mentions network business, which has also reduced since then.
Reducing the workforce and relocating to an active and more responsive office would help the Chinese company to save money and time. Also, it’ll help Huawei to focus on markets with active demand instead of the ones where its shares have declined severely.
These were the key points of the story and now, let’s dive into the report.
A giant report composed by Politico featuring various Huawei internal officers and executives on how the company is reducing its activity across Europe.
There’s an explanation of how CFO Meng Wanzhou’s case, the current Russia-Ukraine war, and the recession causing mayhem for the Chinese tech maker.
According to the information, Huawei currently divides Europe into two markets: Western Europe, run from Düsseldorf; and Eastern Europe and the Nordics, with a top executive based in Warsaw.
Interestingly, it indicates that Huawei is planning to move all of its operations and headquarters to Dusseldorf.
A Huawei Europe spokesperson said that this restricting will help to bring more synergies within the whole European business operation. It will also bring more value directly to Huawei’s customers in Europe.
As for now, Huawei has around 12000 employees and the spokesperson confirmed that these people will work efficiently and stable for the company.
Instead of Europe, Huawei will give up on the market part of the Five Eye. It’s a security group consisting of the U.S., UK, Canada, Australia, and New Zealand. These countries either banned Huawei or restricted the firm from participating in government or private network contracts.
Still, Huawei is selling consumer products such as smartphones, smartwatches, tablets, and other devices.
To clarify Huawei owns various businesses including consumer and corporate. Hence, Huawei runs these two different businesses in different markets based on its dominance in that area.
The report mostly targets Huawei’s corporate business and its reduction after the U.S. ban. However, it doesn’t spotlight the consumer business that much.
Yes, Huawei is focusing more on its home ground because of Huawei’s popularity in the market. Therefore, leaving the rebound movement won’t make sense.
Huawei’s Future in Europe:
The report contains a lot to read, if you are interested then we encourage you to do so. Similar to the above, we think that the restructuring of the office and workforce will allow Huawei to work efficiently and effectively with less spending.
So, Huawei will continue to operate in Europe and bring on consumer devices such as tablets, smartwatches, earphones, and computer devices to global consumers.
Germany refuses to ban Huawei: Report
U.S. is chasing Huawei for a long time and Germany is one of the key market that the U.S. government pursued as well but it seems like this European giant has refused to ban the Chinese telecom maker.
According to Reuters, Germany doesn’t want to follow US in banning Huawei as well as its network equipment. Germany’s Economy Ministry spokesperson said that we may take an approach to take such actions in case by case basis instead of vanishing Huawei.
Last week, U.S. banned the important and approval of purchase for Huawei and ZTE made network equipment. The US blames that Huawei equipment could cause nation security risk, while the company has denied such allegations.
An internal paper reveals that Germany could increase scrutiny of all telecom equipment to improve the national security.
It also mentions, 2020’s legislation, which sets new rules to scrutinize telecom equipment makers including Huawei. It also enables German government to completely ban or suspend telecom gear maker’s participation in all type of bids.
The paper consist of 104 page strategy of how Germany should ban or not use components, transportation, water and other products made by companies outside of Germany.
A Huawei spokesperson also gave a statement.
“Secure use of networks is independent of a provider’s country of origin and can only be ensured by means of global standards in international cooperation between industry and regulatory authorities,” Huawei said.
On the other hand, U.S. continue to blame Huawei and want Germany to block it. Representative Michal McCaul told U.S. House Foreign Affairs Committee that Germany is jeopardizing its own national security and Europe with its decision on Huawei.
For now, it’s clear that Germany doens’t want to ban Huawei from its network infrastructure but it’s causing panic in U.S. government.
Huawei and other tech makers introduced new rule for app shaking issues
Huawei and some other tech giants have jointly released a new rule that can help with app-shaking issues. Alongside the solution, the new rule will also improve the user experience with the third-party applications on the device.
To those who are unaware, app shake is a very convenient feature to use. With a simple shaking gesture on your phone, you can launch any app and start using it without touching the home screen. All you have to do is allow some settings for the particular app.
So far, the App shake function remained at the top of the feature section. It has provided a rich experience to consumers and has enhanced the way of using an application on a smart gadget.
Although in addition to many positive roles of the respective function, there are some negative points as well. Sometimes, the shake function becomes too sensitive for a few third-party apps. As a result, the apps get open even at a slight jerk or movement.
Moreover, it automatically leads to the advertisement page. Thus, users often get disturbed by such activities on their handsets due to the app-shaking function.
A solution to App Shaking Issue
To end the app-shaking issues Huawei, Xiaomi, Oppo, Alibaba, the China Academy of Information and Technology and many other companies come together and formulated a new rule.
This rule comes under the “App User Rights Protection Evaluation Specification Part 7: Deception, Misleading and Compulsive Behaviour” (T/TAF 078.7-2022)
According to this rule, tech makers will make amendments to phone manufacturing. Consequently, the shaking function will be timed for 15m/s2. Meanwhile, the rotation angle of the screen should be at least 35 degrees. The shaking action should only take place for 3 seconds.
The rule officially came into existence on November 25, 2022. Apart from these tweaks, there aren’t many details about the respective rule and its specifications. However, how the new segments will use and run users’ data and security aspects is still to question to answer.
Let’s see what new changes will the giant manufacturers will bring in their devices in the time ahead.