Huawei has been enlarging its business in almost every field that it stepped in. Following this, the company has announced to stretch its advertising business within Europe and to grow its advertisement partners.
This Chinese telecom giant has launched the Huawei Ads partnership program in Europe, it offers early bird incentives to direct advertisers and certified agencies. It aims to hand over new incentives, provide support, and extra benefits for advertisers, developers as well as organizations.
To be mentioned, Huawei Ads is a synchronal advertising platform exclusive to Huawei device owners. And now, the company start welcoming the press agencies, app publishers. and more certified organizations across the globe.
This platform combines Huawei Ads publisher service that enables the developers to integrate Huawei Ads kit and generate additional revenue from their apps.
With the ocean of the smartphone users of Huawei, the company is confident in delivering ad impressions using programmatic technology. Huawei Ads and partnership program offer a full house of encouragement benefits for the first arrived partners.
As well the direct advertisers and certified agencies in Europe and the following advantages mentioned below:
- Free advertising credit available for direct advertisers that qualify for the trial program
- Marketing on media spend for certified organizations
- Dedicated support through setting up and onboarding process
- Expert advice on advertising campaign set up and optimization
- Certified partners will also receive access to new beta products in testing
- Extra coaching and training sessions available for certified partners
Not only this, but this platform is also promising-
- Precision targeting
- Powerful Placements
- Performance-based results
- The company has about 700 million registered smartphone holders. HUAWEI Ads offers advertisers the finest way to cover the company’s mobile users.
- Huawei Ads platform allows the Ad promoters to choose the placements all over the Huawei ecosystem.
- This includes direct placements on devices, custom placements on AppGallery, as well as new search ads on Petal Search, and display ads on the company’s apps and about a million third-party applications.
- The help of Smart bidding and Smart Banner, together with single-tap installation links, makes it easy for the promoters to command and maximize their return expenditures.
If you also interested in this campaign and want to register go to Huawei ads on your devices.
(Via – pocketnow)
Huawei will not sell its smartphone business nor it’ll stop producing new ones: Chairman
During the Huawei Connect Event 2021, the Rotating Chairman Xu Zhijun and Huawei China Region President Lu Yon confront media on a specific question “about the sell of smartphone business due to certain issues”
Xu said that Huawei will not sell its smartphone business nor it’ll stop making new smartphones. He further mentioned that Huawei’s phone market and phones are indeed facing deep challenges and 5G Huawei phones are difficult to purchase at the moment.
Even after these difficulties, Huawei will not give up or sell on its phone business and will work hard to bring back the prowess of consumer business on track in due course.
“Wait for a few years because at least you have to have a dream and an aim that will keep you motivated” expressed Xu.
In May 2019, Huawei was added to the U.S. Entity List, the list is officially designed to counter Huawei’s surge in both network and smartphone business. Thereafter, Huawei was unable to purchase the required components and software services to build new devices in both the ICT and consumer sectors.
Aside from other crucial components, Huawei felt an immense shortage of chipset and Google proprietary software services. Even after these challenges, Huawei established its supply chain with different global suppliers. However, the U.S. expanded the reach of Entity List in 2020 and barred the company from printing new chipsets via chip makers such as TSMC.
This forced Huawei to drop manufacturing of its flagship chipset – Kirin by the end of 2020. Thereafter, Huawei consuming the chip stack that it has gather before the last round of sanctions.
During the launch of HarmonyOS on June 2, Huawei officially announced new devices with Qualcomm chipsets. Later on, the Huawei P50 Pro flagship was also unveiled with Qualcomm processors. Amid all of the issues, Huawei’s new phones also cannot access the 5G network, which has become a major lack of selling point for its smartphone despite all of the power-packed specifications.
Still, the company has decided to move further on this road and we’ll wait to see what Huawei can usher in the time of such difficulties.
Will focus on building HarmonyOS and Euler operating system: Huawei
On the sideline of the Huawei Connect 2021 conference, Huawei’s Rotating Chairman – Eric Xu took an interview with media personnel. The current Huawei head announced that the company will focus on building two of its operating system HarmonyOS and EulerOS.
HarmonyOS and Euler, both will be open source and the company will focus on building these two operating systems in the future. In terms of working terminology, HarmonyOS is used for smart devices, IoT, industrial use cases. On the other hand, Euler is designed for servers, edge computing, cloud, and more.
Xu also said that Euler is not new and was released in 2019. The opnEuler operating system was initially served with the Kunpeng platform and moving to become the futuristic infrastructure of the operating system.
EulerOS provides enhanced security, compatibility, and easy-to-use features along with high Reliability. It meets the increasing requirements of Linux OS in enterprise applications and provides a compelling choice of open IT platform for users.
Launched at Huawei Developer Conference 2019, HarmonyOS comes with distributed technology and is designed to work across different devices for a seamless cross-device user experience. Initially, the operating system only supported smart TVs.
At HDC 2020, the Chinese tech maker introduced the second version of this OS – HarmonyOS 2.0. This time, Huawei added new platform support including smartphones, tablets, smart wearables, IoT devices, In-car systems, home consumer devices, and more.
However, the most interesting part of the HarmonyOS release comes in the form of smartphones adaptation. The smartphone version of this Huawei operating system debut on June 2, 2021.
Following the launch, the Chinese company began seeding it on the device. The roadmap is pretty huge consisting of over 100 models. As of September 23, 2021, Huawei has already installed HarmonyOS in 120 million smartphones.
HarmonyOS and EulerOS are currently in their early phase but the progress made by these operating systems comes in the form of major successes in a short amount of time. Therefore, bringing them upwards and developing their complete ecosystem will surely bring a boost to Huawei’s business.
Huawei introduce 11 major scenario-based solutions at Huawei Connect 2021
On the second day of the Huawei Connect 2021 Event, the Chinese tech maker introduces 11 major scenario-based solutions for five business areas. The application scope mainly includes transportation, finance, energy, manufacturing, and some government sector.
Peng Zhongyang, Director of Huawei and President of Enterprise BG speaks out his view framing “Deepening Digital and Creating a Great Future Together”. He presents current industrial digital transformation from different perspectives.
Director Zhongyang said, the company is helping its consumers to embrace digitalization through deep cultivation of scenarios, models, and partners. However, it’s an iterative process, which is now becoming a main asset in the industry.
In order to present industrial deep cultivation, Huawei brings 11 major scenario-based solutions covering five business sectors. As I mentioned earlier, the solution will apply in the government, energy, finance, transportation, and the manufacturing industry.
Let’s take a brief introduction of each sector-
Government and Public Sector: Three core solutions for network management, auxiliary operations, and zero-trust security has been released for this sector. The company is help and initiating projects for smart cities.
Energy Sector: This Chinese firm brings two solutions for this sector. They will be applicable to smart power plants and gas stations and will help in bringing green, low-carbon, safe, and efficient zero-carbon smart energy systems.
Financial Sector: The Finacial Sector also gets two solutions for mobile payments to built a fully connected smart ecological finance system.
Transportation Sector: Smart airports, air traffic control, and united transportation are part of solutions designed to bring a convenient riding experience.
Manufacturing Sector: Smart car enterprise solutions are designed for the production industry. It’ll help manufactures in profitable production with higher safety measurements and time-saving techniques.
Besides, Huawei is looking forwards to work with its partners and provide them all possible help in industrial practice. It wants to jointly solve the problems challenging the development.
About Huawei Connect Event:
This event has started on 23rd September and will end on 25th September. It’s an online conference giving the viewers an opportunity to connect with industry leaders, experts, and the company’s business partners. The theme of this year is “Dive Deep Into Digital” providing insights about AI, cloud, 5G, and other ICT technologies.