Now, Huawei revealed the commercial results of the company’s VR audio and video platform in Shanghai. They present Lang Lang’s three VR music works and a total of 24 orchestration by other creators. It’s the first VR music collaboration between Huawei and Lang Lang.
The invited press and visitors enjoyed the VR music made based on the VR audio and video platform, turning traditional concerts into 3D spatial music effects and VR videos at the launched event.
Huawei developed the essential technology that can support one-stop end-to-end production and distribution solutions, including front-end playback capabilities, video-on-demand VOD services, music development tools, and the production and distribution of VR content. It’s rear in the music industry at the global level.
Vice President of Huawei Consumer Cloud Services, Tan Donghui stated that developers dependent on Huawei’s VR audio and video platform solutions. That is able to reduce costs, improve quality, and achieve large-scale mass production of VR music content. Compared with the industry, the covering cost can be as low as 1 /8-1/10.
VR music may lead the way towards a flammable era:
As the company realizes that VR technology has been fully prepared matured, and the shipments of VR hardware equipment have been taken off, on the other side of the coin, consumer demands are on the rise.
It is understood that consumers’ demand for online video will increase significantly in 2020, and watch time will increase by 40% year-on-year. VR music produced by the combination of the two has become a trend in the music industry.
Previously at HDC 2020, Zhang Pingan, President of Huawei Consumer Cloud Services, launched the Huawei VR audio and video ecological platform. That gave the artists and the fellow partner both complete solutions for VR video covering and output.
Now, the VR music work released by Lang Lang, who is known as the world’s top piano master and the United Nations peace envoy, is the commercial result of the VR audio and video platform moving towards consumer experience. Tan Donghui commented,
“We can provide music companies and independent musicians the technology platform including high-definition video capture and output VR program, VR photography machine, post video codec and play, greatly enhance the convenience of VR’s music, lower the threshold.”
He added, in order to allow more people to participate in the creation of VR music, Huawei plans to open the platform’s technical capabilities to content developers in the future to cooperatively promote the development of the VR industry.
Huawei’s own key capabilities, parameters, time, and cost for VR audio and video:
In this equation, the VR audio and video product director of Huawei, Xinxin also said that Huawei has its own key capabilities in audio and video. In addition to restoring various parameters on-site, it also passes 13K X 9K in the industry. The highest resolution 3D VR video can retain highlight details and dark colors at the same time.
He recommended observing, Yan Wenjun’s VR audio and video production as an example for the production chain, take as an example, “It takes less than 5 hours to shoot, and after recording, post-production is about 1-3 days. In the industry, this production cycle is considered to be very developed.”
Apple opposing Huawei MatePod trademark, applied for new headphones
Recently, Huawei has published a new trademark opposition decision document that contains the relevant info about the Huawei MatePod trademark which is being opposed by Apple. It’s another trademark dispute of the smartphone maker with the other companies.
As per the information extracted from the document, the China base form has previously applied for the Huawei MatePod trademark name. It includes 9 kinds of international classifications under headphones electronic chips.
However, the US-based phone maker believes that its headphone collections- AirPods, EarPods are knowingly forged by the Chinese firm. Thus, it’s strictly opposed to using this name in practice. The company doesn’t want its customers to get confused.
The Chinese State Intellectual Property Office announced its verdict in favor of Huawei and grant the Huawei MatePod trademark name after giving a satisfactory clarification to Apple.
Although, the intellectual believes that the cited trademark (Apple accessories) and opposed trademark (Huawei MatePod) share the same functionality, marketing, and belong to the same industry. Still, the English latter composition, pronunciation, and overall appearance of both trademarks are easily recognizable.
Hence, there is no clashing scenario, so it won’t cause any confusion to the consumer of both companies. Moreover, the opponent’s claim of imitating the names hasn’t adequate facts, so the intellectuals are granting permission to Huawei.
Huawei Trademark Dispute:
Sony and Huawei: The Japanese company files a lawsuit against the Huawei Watch GT series in the UK IPO office. The reason was its famous racing game series Gran Turismo’ which is generally abbreviated as GT. However, the China-based firm isn’t easy to give up its famous smartwatch series label.
Xiaomi and Huawei: The Chinese Intellectual Property Database previously published a case dispute regarding Xiaomi’s “MiService” and Huawei’s “MyService” trademark. Containing almost similar pronunciation, and text style, Xiaomi’s trademark has been rejected.
Huawei CAF model bringing network competitiveness for operators: Marketing Chief
On behalf of Huawei, the company’s marketing and solution sales department president- Peng Song, addresses the 7th Ultra-Broadband Forum 2021. This 2-day conference is taking place in Dubai from 19th October.
At the event, President Song talks about network connection and growth under his speech entitled “Connect + New Growth”. It was mainly a short description of the Huawei CAF (Coverage/Architecture/Fusion) model which is bringing network competitiveness among the operators.
During his speech, Huawei President noted down that the CAF model is becoming a key to operators, which is opening new opportunities in the market. He further describes that although the past year was a bit challenging, we have seen tremendous changes.
Even the families are moving towards diversification from the single entertainment center. Today, people have merged the network connection for multiple functions such as education, office, and trade, which is no longer solely concerned with bandwidth.
Huawei CAF Network Model:
According to President Song, the extension and the integration of the connection are the main keynotes of the connection plus. It means, the continued acceleration of the digitalization process making the society recognize the importance of a stabilized and strong connection.
Based on this fact, Song Peng introduced the Huawei CAF network model where “C” denotes coverage, “A” denotes architecture, and “F” denotes fusion. Furthermore, there was an in-depth discussion about all three points at the event.
It mainly highlights the different points where a connection tries to reach different households and businesses. Considering today’s demands, operators need to provide the connection to every room for each device in a family. Furthermore, there are mainly two technologies currently leading this sector- AirPON and Digital Quick ODN solutions.
It refers to the algorithms where a connection needs to integrate with the cloud to enable digitization of the industry. However, it’s divided into two stages- the first one is to connect to the cloud. Meanwhile, the second stage is the difficult one and is coupled with cloud integration to gradually build an ecology.
This term lets us mainly focuses on exploring the network architecture that will support current and future business success. In addition, there were some leading technologies recommended by the president. It includes the use of copper-to-optical, OXC, SRv6, ADN, and other technologies.
Huawei to bring a plain leather version of Mate X2 foldable smartphone
Huawei has always provided a huge variety lits of its products for the customers in both markets. The products vary in terms of hardware configuration including display, camera, memory, battery, and processor, colors, and software features.
Besides all these variants, the smartphone maker also brings new editions of the previously introduced smartphones with new tweaks. Although the features and hardware components mostly remain the same, the company mainly modify the device’s appearance as well as added new functions.
Some reports show that this Shenzhen-based firm is going to introduce a new edition of its latest folding screen smartphone. According to our fruitful tipster- DigitalChatStation, the company is preparing a new plain leather version of Huawei Mate X2.
Yet, there is only limited information available about this subject. However, the tipster further informs that Huawei Mate X2 plain leather version will come with the Kirin 9000 processors with 5G network accessibility, which is really hopeful news for the users who were waiting for the company to return with 5G.
On top of this, the software capabilities will be powered by the HarmonyOS software system. Apart from all these, there are no other changes mentioned by him. It suggests that the rest configuration including hardware and software will be the same. Furthermore, he didn’t leave any clue about the availability of the plain leather version of the Huawei Mate X2 foldable.
Huawei Mate X2:
Huawei Mate X2 was initially launched in February 2021 featuring the two display systems combines with a new technology hinge. It makes the smooth switching from an 8-inch screen to a 6.45-inch screen. The smartphone is powered by a 5nm Kirin 9000 processor. In addition, it features a 5400 mAh large battery, supports a 55W SuperFast charge that is half chargeable within 30 minutes.
The camera system also works in the smartphone, even in the foldable state. This futuristic smartphone has a 50MP quad-camera system of Leica lenses with 100x zoom capabilities. Aside from the specs, the color scheme in Crystal Blue, Crystal Pink, White, Black are another highlight in the device.