Now, Huawei revealed the commercial results of the company’s VR audio and video platform in Shanghai. They present Lang Lang’s three VR music works and a total of 24 orchestration by other creators. It’s the first VR music collaboration between Huawei and Lang Lang.
The invited press and visitors enjoyed the VR music made based on the VR audio and video platform, turning traditional concerts into 3D spatial music effects and VR videos at the launched event.
Huawei developed the essential technology that can support one-stop end-to-end production and distribution solutions, including front-end playback capabilities, video-on-demand VOD services, music development tools, and the production and distribution of VR content. It’s rear in the music industry at the global level.
Vice President of Huawei Consumer Cloud Services, Tan Donghui stated that developers dependent on Huawei’s VR audio and video platform solutions. That is able to reduce costs, improve quality, and achieve large-scale mass production of VR music content. Compared with the industry, the covering cost can be as low as 1 /8-1/10.
VR music may lead the way towards a flammable era:
As the company realizes that VR technology has been fully prepared matured, and the shipments of VR hardware equipment have been taken off, on the other side of the coin, consumer demands are on the rise.
It is understood that consumers’ demand for online video will increase significantly in 2020, and watch time will increase by 40% year-on-year. VR music produced by the combination of the two has become a trend in the music industry.
Previously at HDC 2020, Zhang Pingan, President of Huawei Consumer Cloud Services, launched the Huawei VR audio and video ecological platform. That gave the artists and the fellow partner both complete solutions for VR video covering and output.
Now, the VR music work released by Lang Lang, who is known as the world’s top piano master and the United Nations peace envoy, is the commercial result of the VR audio and video platform moving towards consumer experience. Tan Donghui commented,
“We can provide music companies and independent musicians the technology platform including high-definition video capture and output VR program, VR photography machine, post video codec and play, greatly enhance the convenience of VR’s music, lower the threshold.”
He added, in order to allow more people to participate in the creation of VR music, Huawei plans to open the platform’s technical capabilities to content developers in the future to cooperatively promote the development of the VR industry.
Huawei’s own key capabilities, parameters, time, and cost for VR audio and video:
In this equation, the VR audio and video product director of Huawei, Xinxin also said that Huawei has its own key capabilities in audio and video. In addition to restoring various parameters on-site, it also passes 13K X 9K in the industry. The highest resolution 3D VR video can retain highlight details and dark colors at the same time.
He recommended observing, Yan Wenjun’s VR audio and video production as an example for the production chain, take as an example, “It takes less than 5 hours to shoot, and after recording, post-production is about 1-3 days. In the industry, this production cycle is considered to be very developed.”