Samsung recently unveiled its new set of foldable devices including Galaxy Z Fold 3 and Galaxy Z Flip 3. These smartphones pack several high-end features at a decent price range compared to last year. The company has launched these smartphones in place of the Galaxy Note phones.
According to the latest report by DigiTimes, Samsung’s foldable smartphone could become companies second-half flagship phone in the future. That means the South Korean tech giant may bring the folding phones in its mainstream alongside the Galaxy S-series and leave the Note lineup behind.
Samsung promoting foldable phones
As per the info, Samsung is reducing the prices of its foldable phones in Taiwan with a high marketing budget to promote the new generation Galaxy Fold 3 and Galaxy Flip 3.
Samsung Taiwan believes that the global demand for foldable phones is expected to reach 6.5 million units in 2021, which is three times higher than the demand in 2020. While the global shipment of foldable phones is further expected to surpass 100 million units with a CAGR (Compound Annual Growth Rate) at 113%.
The company has doubled its marketing budget for new foldable phones compared to the Note series in Taiwan. This shows that the South Korean firm wants to bring its foldable smartphone business into the mainstream and probably leave the Note series behind if this works.
Furthermore, the company expects its foldable sales to reach as much as last year’s Note lineup. Samsung Taiwan vice president, Jacob Chen said that they are really confident with the sales of the new Galaxy foldable, looking at their unexpected sales in South Korea.
Meanwhile, the supply in Southeast Asia has been reduced due to the COVID-19 pandemic, but Smausng Taiwan said that it’s enough to last until the end of 2021.