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Report: Here’s why Huawei assigning the spectacular smartphone chief to cloud business



Richard Yu Huawei

It was recently reported that Huawei’s consumer business group chief – Yu Chengdong AKA Richard Yu will work as the head of Huawei Cloud and Computing BG, which will be officially announced in February 2021.

Meanwhile, Huawei internally announced that Richard Yu AKA Yu Chengdong, who’s currently serving as CEO of Consumer BG will be appointed as new President of Cloud and AI BG, director of Cloud & AI BG administrative management team. On the other hand, Hou Jinlong present President of Cloud and Computing BG will be the Chairman of Digital Energy.

Till now, this is the rarest thing happening in the history of Huawei that three major businesses will now be managed by one official.

Now, what are the main intention of Huawei behind this decision? Let’s talk about this matter in this article.


What is the current status of Huawei Cloud?

Since 2017, Huawei established its Cloud and computing BG, which has been currently in a state of big but not strong. It is reported that Huawei’s cloud and computing BG includes three parts: Cloud BU, computing product line (servers, etc.), and storage and machine vision product line. But this is one of the businesses that Huawei will focus on moving forward.

However, the Huawei executives’ goal of catching up with Ali Cloud in three years has long passed the time limit. Now, Huawei is expected that after the cloud and computing BG is handed over to Yu Chengdong, there may be new breakthroughs.

Huawei’s definition of the cloud and computing BG organization is the goal is to be responsible for the competitiveness and commercial success of the Huawei cloud and computing industry, and to undertake R&D, marking, ecological, technical sales, consulting as well as integration enabling services in the cloud and computing industry responsibility. To Build an ecosystem around Kunpeng, Shengteng, Huawei Cloud, as well as become the foundation of the digital world.

The current situation of Huawei, the revenue of cloud and computing BG is still not very satisfactory. Since the establishment of the cloud business unit, Huawei has never announced the specific revenue of this business in the financial report, but only mentioned the growth of the business in the semi-annual report for the first half of 2020.


Although Huawei’s entry into the game is not too early, it has achieved fruitful results under a series of measures. According to a report by the research institute Canalys, China’s cloud infrastructure services totaled US$4.3 billion in the second quarter of 2020, a year-on-year increase of 70%.

Huawei Cloud ranked second with a market share of 15.5% (behind Alibaba Cloud), a year-on-year increase of 259.6%. In the fast-developing cloud business track, Huawei Cloud is driving at super high speeds in recent years

Ren Zhengfei pointed out that Huawei’s corporate business said we must focus on strategic priorities, continue to subtract, shrink corporate business as a battle line, and carefully figure out how to make a combat model. “We must do something, not do something, and not do everything.”

Under various backgrounds, it is not difficult to see that Huawei is ready to start adjustments on Huawei Cloud in order to seek greater breakthroughs, and Yu Chengdong’s personnel adjustments are clearly to achieve greater ambitions and better development of Huawei Cloud.


Ren Zhengfei’s, Huawei CEO says after the miracle of consumer BG, whether Yu Chengdong can continue to replicate this success in cloud and computing BG will face no small internal and external tests.

However, Richard likely to also keep the command of the consumer business group but an official clearance on this matter is yet to come.

The purpose behind the personnel adjustment?

Insiders of Huawei said that the purpose of Huawei’s personnel adjustment is to strengthen the collaboration between the mobile phone-based end and cloud computing, further improve internal operation efficiency, further integrate core capabilities, strengthen Internet business layout, and promote a complete ecosystem development.

Huawei Cloud has previously supported consumer BG business at the business level and provided cloud services for Huawei mobile phone users, but the organizational structure is two sets of teams. Now Yu Chengdong is in charge of cloud and mobile phones, which can theoretically promote cloud integration better.


In this regard, industry insiders also said that Huawei’s chess game is constantly being adjusted, and this time the changes are bolder and the purpose is more obvious that is to continuously eliminate barriers, integrate to create new growth poles, and coordinate cloud and end to occupy new consumption scenarios. ”

It is worth noting that Yu Chengdong is also in charge of the car BU business. The car is regarded as another smart terminal with the most imaginative space after smartphones. By stringing these services together, Huawei can find that the “cloud service” is the base that will carry the HMS, Hongmeng OS (HarmonyOS), consumer cloud services, and smart car cloud services to form a closed loop of ecosystem + business.

Some media also analyzed from a series of Huawei’s layouts that Huawei Hongmeng focuses on the Internet of Everything, which is a bonus to IoT. The future direction of Huawei Cloud will support this strategic route, providing infrastructure for apps in the Internet of Everything direction. The ticket is in the cloud, and the decisive victory lies in the application ecosystem.

“In the future, with the blessing of 5G, the manufacturing industry will become intelligent and the Internet of Things will require a lot of IT facilities. Obviously, new outlets have emerged. In the future, it is very likely that Alibaba Cloud will lead the development of the Internet field in China, and Huawei Cloud will lead The two strongest IT facilities required for manufacturing and AIoT.” Many industry insiders also have this judgment.


How far can Yu Chengdong lead Huawei Cloud?

As we all know is that Yu Chengdong is a member of Huawei. Since joining Huawei in 1993, Yu Chengdong has served successively as president of the wireless product line, president of the European region, president of strategy and marketing, chairman of the terminal company, and CEO of consumer BG. Under his leadership, Huawei’s wireless and terminal departments have achieved Larger grades.

In particular, Huawei’s consumer business has achieved rapid development under the leadership of Yu Chengdong and has become the largest revenue contribution department among operator BG, enterprise BG, cloud and AI BG, and consumer BG.

Despite the high pressure of the US ban in the past two years, Huawei’s consumer business has still delivered satisfactory results. Huawei’s 2019 financial report shows that in 2019, consumer business revenue was 467.3 billion yuan, accounting for 54.4% of total revenue, a year-on-year increase of 34%, and smartphone shipments exceeded 240 million units. In the first half of 2020, Huawei achieved a sales revenue of 454 billion yuan and a consumer business revenue of 255.8 billion yuan.


Under the leadership of Yu Chengdong, Huawei mobile phones surpassed many strong opponents. In the second quarter of 2020, the global market share of Huawei mobile phones surpassed Samsung for the first time, ranking first in the global market for the first time. Also fulfilled his long-cherished wish for many years.

This time, Yu Chengdong has taken the command to serve as the president of cloud business and computing BG, which will also strengthen the collaboration of BG’s internal business.

At the same time, Yu Chengdong’s experience in Huawei’s consumer business, especially experienced in building consumer cloud services, and end-cloud collaboration capabilities, will help the development of Huawei’s cloud business and take it to the next level while keeping the smartphone business.


Yash is a graduate of computer science and followed his way into journalism, he is interested in various subjects related to technologies and politics. Yash likes to listen classical songs and has a huge library of classical mixes.


Bye Leica, Huawei brings XMAGE camera imaging brand




Leica Huawei XMAGE

Today, Huawei has officially announced the launch of the XMAGE mobile camera imaging brand and technology after the breakup with Leica. Under this brand, Huawei will launch a number of new image technologies including products related to mobile cameras and to improve the image quality.

He Gang, President of Handset Business, Huawei Consumer Business Group, said the creation and innovation in the past have helped Huawei to usher in the field of mobile camera technologies and matured the company to become a leader. Such technologies will be utilized in the future flaghip as confirmed by the tech maker consumer business chief.

“XMAGE brings a breakthrough for a mobile imaging system,” said Gang.

huawei xmage

Gang further emphasizes that it’s a touch step from Huawei but the Chinese tech giant is ready to forge ahead and will continue to conduct research and development to strengthen the XMAGE imaging system.


According to information, Huawei has released the XMAGE logo and has also planned to launch a technical version of the XMAGE brand logo for smartphones and featured devices that we’ll see on the corresponding products.


Huawei XMAGE

Leica and Huawei:

From Huawei’s perspective, the company has learned a lot and achieved new heights in the field of mobile photography, and the same goes for Leica, as it has been benefiting from the co-researchers made by Huawei.

This powerful partnership began with the launch of the Huawei P9 in 2016. Huawei stayed focused and promised the R&D on the smartphone camera systems and the P10 along with the P20 series are examples that have appeared among consumers to showcase the power of this imaging R&D efforts.

However, continuous steps in the right direction brought us the Huawei P30 Pro, one of the most successful flaghip around the globe. It was the first time that a phone company used periscope long-range zoom, powerful night photography as well as AI-powered images. It was also the first time when a phone manufacturer used an RYYB image sensor that intakes a high rate of light to brighten images as compared to the RGGB color palette.

huawei p30 pro camera

In the following, Huawei has put a lot more effort into the Huawei P40, Mate 40, and P50 series. This subsequent flaghip showed us, how much far Huawei can go in the field of mobile imaging camera technologies.


Huawei P50 Pro

On May 31, 2022, Huawei parted its ways with Leica and announced the end of this partnership which has gained many achievements for both firms. However, partition with Leica has led us to the launch of the Huawei XMAGE brand.

To sum up, the partnership with Leica and the breakup doesn’t affect much to Huawei because the innovation and development made by the firm have been used to the birth of the XMAGE imaging system and helped the company to stand up on its own.

Continues Efforts:

Throughout the past years, Huawei has pushed forward and broken the rules of mobile cameras. From macro to super zoomed telephoto, ultra-wide, free form lense for anti-distortion, hybrid, powerful night mode, to powerful TOF sensor that could provide you life like the bokeh in portrait shots.

huawei zoom

Don’t forget the AI power of the Huawei flagship chipset that made it enables to clear or process images with fast speed. With each generation of the past flagship, Huawei has pushed these lines further and made its own rules in the mobile camera industry – single, dual, triple, quad, and Penta, you name it, you’ll get what the phone packed with immense power to shoot any picture or landscape.


huawei p40 pro+ penta camera

That’s not it, the company has not only focused on hardware utilization but also on the imaging system, which has aimed to take much closer to the human eye. Matching the color and shapes, hues, contrast, black and white, shades, light, space, still frames, slo-mo, and more. The better they say, Huawei has delivered all, that’s how the company has ruled in the smartphone camera world.

huawei ultra vision camera

Now that Huawei has launched its own image logo, in the future, Huawei will also have a technical iteration dedicated to this logo, just like Leica’s filters.

When we could see?

Huawei has confirmed that the next generation of the flagship will come with XMAGE camera technologies and we could look forward to Huawei Mate 50 series featuring such technologies.

Learn more about Huawei Mate 50 series here (link).


Check this Huawei Mate 50 concept render with massive camera and notch [Video]

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XMAGE: New Huawei mobile camera image technology



Huawei XMAGE

Today, Huawei launched new mobile camera image technology – XMAGE. Huawei said this new technology will have to increase the image quality and make the photograph on smartphones clear and colorful.

“Huawei Image XMAGE is officially released. This is the condensation of our past innovations in the field of imaging and our commitment to the exploration of the field of imaging in the future. Breaking through new heights of moving images, so stay tuned.” Said Huawei

Huawei XMAGE is an innovative mobile camera technology developed by the Chinese tech maker to give their upcoming flagship smartphone a new imaging touch with the promise of ultra-ideal images to capture your real-time moment with a clear view.

Huawei XMAGE

The company mainly concentrated on the three fields which include:

  • Technological Innovation
  • Shooting experience
  • Imaging culture

Huawei XMAGE Camera image

Currently, there’s no confirmation regarding the smartphone that this technology will come with. But the Mate 50 launch is still pending and Huawei is likely to go with this flagship to feature XMAGE image camera tech. Below you can check the example images of the XMAGE technology.


Huawei XMAGE

Huawei XMAGE

Ultra Vision Technology:

Huawei launched the Ultra Vision camera with the P40 series. This technology includes triple, Quad, and Penta-camera configurations empowering massive light and clear images.

The Ultra Vision sensor comes with RYYB color mapping with 40% more light intake the comparison to another CMOS sensor. Huawei XD Fusion Engine improvement in picture quality.

True Chroma:

True Chroma image engine pushes for the Huawei P50 Pro flagship smartphone that helps to improve image quality as it embedded P3 color Gamut to their n house Huawei XD optical.

The True Chroma Engine creates very detailed digital photography from the merged image in color. The power of computational photographers to create memories within a single take.

Likewise, we can expect that company can embed this XMAGE imaging camera with the Huawei Mate 50 series. For now, the company has not mentioned anything about featuring this tech on the upcoming flaghip.

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Hongmeng OS

Shenzhen will build global HarmonyOS and Euler ecosystem city with 1.4 million USD funding



Shenzhen Hongmeng Euler

Huawei has invented two open-source operating systems – HarmonyOS and Euler, which are mainly adaptable to numerous smartphones and servers in the native region. According to the latest report, Shenzhen city is planning to speed up the cultivation of the HarmonyOS and Euler ecosystems.

To grasp the strategic opportunities for the growth of HarmonyOS and Euler systems, the Shenzhen Municipal Bureau of Industry and Information Technology issued a notice entitled “Several Measures for accelerating the cultivation of the HarmonyOS Euler Ecosystem (Draft for comments)”. For doing so, the company grants funding and investment up to 10 million yuan (1.4 million USD).

Aim of “Several Measures”

The notice mainly targets the HarmonyOS operating system. Besides, it pens down the difficulties with Euler interface development and relevant solutions. On the other hand, the term “Several Measures” points out the other coherent facts of this notice.

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Accordingly, various open-source contributions and product developments will be encouraged. The distribution companies will get support to flourish more in Shenzhen. Moreover, the equipment firms and the software firms will be able to purchase HarmonyOS Euler modules and Harmony applications respectively.


Consequently, the distribution institutes will be able to achieve a position among the top five sales of HarmonyOS, and the Euler interface will get a reward of 5 million yuan. Apart from new goals and setups, Shenzhen is also trying to focus on the production and service units, with an approx of 20+8 industrial clusters.

Shenzhen Hongmeng Euler

Further, the notice reads that every year,  a batch of excellent demonstration projects for HarmonyOS will get selected, where the applying party will invest 30 percent of the total investment project with a subsidy of 10 million yuan.

Huawei recently conducted the Huawei Partner and Developer Conference 2022. At this event, the Vice President of Huawei, Deng Taihua said the following words:

“Euler’s commercial installed capacity has exceeded 1.7 million units. The new market share reached 19%, and it is expected to reach 25% by the end of the year. The goal next year is to achieve the first new market share in China.”


To summarize, Shenzhen is trying to develop a digital and global HarmonyOS Euler City for cultivating and developing software and Information service Industry Clusters (2022 – 2025).


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