News
Huawei smartphone market loss became iPhone 13’s blessing
Huawei has to give its dominance over the global and Chinese smartphone market due to the sanctions. However, the phone market loss of Huawei has become a major blessing for recently launched Apple’s iPhone 13.
In the past two years, Huawei has been continuously disturbed by U.S. sanctions. The Chinese tech giant has been accused under a narrative and later it was cut with supplies of essential parts as well as services to build new products such as smartphones.
Huawei’s smartphone market loss:
In May 2019, Huawei has been placed under the U.S. entity list, a program specially designed to restrict Huawei from purchasing required components such as mobile and network equipment chipsets. Since then, Huawei has been hit by 4 rounds of sanctions that impact the company in a very devastating way.
Coming to the results, Huawei is unable to print new Kirin chipset design, had to sell its subsidiary – Honor, and it’s now out of the top smartphone maker and the recently in the absence of 5G chipset, the Chinese tech maker is selling “flagship” phones with 4G connectivity.
The damage is surely there but the company is finding its way to rise up again. However, “once a giant smartphone maker” has left a big opening of opportunity of its competitor in the market, even on the home ground.
The same goes for the premium segment, the Chinese consumers are looking for a new substitute for their premium smartphone choice and what could be better than the new iPhone 13.
Blessing for iPhone 13:
According to a report coming from SCMP, Apple has made strong pre-orders of the iPhone 13 lineup on the Chinese e-commerce platform – JD.com. As of Thursday, the American phone maker has registered over 2 million pre-orders, which surpasses 1.5 million pre-orders of last year’s iPhone 12 lineup on the same platform on the same timeline.
According to the report, the record iPhone 13 pre-order credit goes to the decline of Huawei’s phone market. On the other hand, consumers made an easy choice between Huawei phones and Apple’s in order to get better tech such as 5G.
Huawei has recently launched P50 Pro that comes with a monstrous camera setup and picture quality that surpasses all phones. Despite its premium design and lots of new features, analysts believe it lacks key selling points such as the 5G network.
“There isn’t a smartphone [in the market] which can be a threat to the iPhone 13 above the 5,000 yuan (US$776) price range,” said Qi Counterpoint Research senior analyst Ethan Qi “There isn’t a product that is as strong as the old Huawei Mate series.”
As a matter of fact, Apple isn’t the only one enjoying this market growth. Other Chinese phone makers are also taking their fair share of share left behind by Huawei.
Huawei wants to expand its appearance once again in the consumer industry and the company has announced a new plan to grow in the country by opening 100 new stores within 10 days.
Huawei officially announced the launch of over 100 new stores across China and it will start to happen From March 30, 2023, to April 8, 2023. Within 10 days, Huawei will deploy all of these 100+ stores together.
During a special promo opening offer, Huawei will provide attendees with limited-time discounts and gifts. These stores will also bring new products for the consumers at first hand.
These new stores could derive from Huawei Smart Living Pavilion. This is a new step by Huawei to improve its offline retail stores. It has an ingenious design in terms of environment, display, vision, and smart experience.
It also creates a comfortable and modern experience space. Allowing consumers to experience the smart synchronization between all gadgets in multiple scenarios, and truly feel an “immersive + futuristic” Life.
Huawei promised that there will be more exciting activities inside the stores that will allure the customers.
Smartphones:
Recently, Huawei announced new flagship devices – the Huawei P60 series and Mate X3 foldable phones. Packed with new camera technologies, powerful hardware, and eye-catching design, these smartphones bring an all-around experience.
The demand for the P60 and Mate X3 is hot and Huawei doesn’t want to miss the momentum. Therefore, promoting them offline will increase their reach.
Smart Car:
Huawei is now also a car seller, the company is promoting cars with Huawei smart car technologies and helping them to gain new customers via its consumer devices stores. Interested people can go to the store and take a test drive or talk to the related in charge to know more about the vehicle.
Huawei already has many stores in China including experience centers. These provide various on-site solutions for existing devices and also information about the Huawei smart device ecosystem.
Huawei leader Xu Zhijun brought us the good news that his company has achieved a breakthrough in chipset manufacturing and the company will kick off this journey with a 14nm chip node and above.
According to the information, the hardware development tool development team and the supported domestic partner made it possible to achieve a breakthrough at the root of the technology.
The team has introduced new architecture, released a cloud-native schematic diagram tool, created a high-speed and high-sensitive PCB layout too, and improved the 2D/3D CAD tool for structural design.
Huawei has developed a chip design EDA tool team alongside Chinese EDA companies to jointly create EDA tools required to process 14nanometer and above semiconductors.
The rotating chairman confirmed that the basic requirement of localizing these development EDA tools for 14nm and above will complete its comprehensive verification in 2023. In the past three years, Huawei has focused on three R&D production lines hardware development, software development, and chip development.
The Chinese tech maker has worked hard to build our tools and completed the replacement of 78 software/hardware development tools, ensuring the continuity of R&D operations.
Breakthrough:
Huawei said its software development tool is planning the entire operations since 2018. It moved to create a complete software toolchain from coding, compilation, testing, security, construction, and release to deployment and achieve the strategy of self-development.
Also to deliver joint research and development with partners to solve the tool continuity question. Huawei also has the strong support of over 100000 software engineers to provide external services based on Huawei Cloud to achieve internal and external consistency.
As of today, Huawei and its partners have released 11 product development tools and all of the partners are equally eligible to use the production line.
Currently, over 200,000 software developers and 197,000 hardware developers are using the tools developed by us or jointly developed with our partners every month. At the same time, 203 companies are willing to pay to use our software tools.
Xu Zhijun said that Have has made a lot of breakthroughs in product development tools over the years. However, the company still facing many challenges, and there are many product development tools that are yet to make breakthroughs.
This is amazing information coming from the company. Aside from mid-range and budget devices, Huawei can utilize the 14nm chip in network equipment and other products with low processing nodes.
Still, we have to wait for more inputs on this matter and the company’s plans for future manufacturing of the chipset.
(source)
Global consumers are excited about the next Huawei smartphones and the company said it will continue to operate in the global market with smartphones and other new products.
Huawei Consumer Business Group COO, He Gang said that Huawei will keep releasing new smartphones, smartwatches, PCs, audio, and other smart products for global consumers.
The latest comment from the COO came during a media interview after the launch of the Huawei P60 series smartphones. He Gang also said that Huawei launched the latest flagship in Spring, which means its products are returning to normal and it’s good news for everyone.
Delayed in the past:
After the U.S. sanctions, Huawei was restricted from purchasing the required hardware technologies to build new smartphones and other devices. The low yield leads to the market share drop.
That’s why Huawei only launched one flagship, P50 Pro in 2021. The phone made it to the global market 6 months after in the first quarter of 2022. On the other hand, the last year’s Huawei Mate 50 Pro made its way to global consumers within 2 months.
These phones were launched without Google Mobile Services (GMS) and Play Store. Therefore, the sales volume in the overseas market remained invisible due to the GMS requirements. Another factor that hit Huawei phones is 5G connectivity. Still, Huawei managed to fill these downsides with new features and powerful camera technologies.
Aside from smartphones, Hauwei is continuously launching new smartwatches and earbuds devices for global customers and it has only increased.
According to the information, Huawei already announced Huawei P60 series will launch on May 9th in Munich and will be accompanied by Huawei Mate X3 and other products.
