Mr. Richard Yu, CEO of Huawei Consumer BG has announced the company’s new strategic goals on his official Sina Weibo account:
- Huawei will become the world’s largest smartphone manufacturer.
- Honor will become the 2nd largest smartphone manufacturer in China, and 4th in the world.
- The company will support Honor in the development of cutting-edge products and continue its investments in technology innovation, channel distribution and retail strategies while maintaining a firm dual-brand strategy between Honor and Huawei. Both brands will maintain a forward-thinking mindset and help create an intelligent, fully-connected world.
According to Mr. Richard Yu, he believes that “Huawei Consumer BG has arrived at a brand new stage,” and that “Huawei and Honor are likely to become the world’s largest smartphone manufacturer this year.”
These new goals come after the company has achieved all seven strategic goals set by Mr. Richard Yu in 2012, including:
- Transform from ODM non-branded operator customization to an independent OEM brand
- Upgrade from low-end to mid- to high-end smart terminals
- Stop selling ultra-low-end feature phones with high sales volume but low profit
- Incorporate the HiSilicon quad-core processor and Balong chip
- Develop an e-commerce business
- Design an Emotion UI user experience
- Become the top performer in the global hardware industry
Huawei’s consumer business leads the company’s revenue with an increase of 48.4%, outperforming Huawei’s carrier network business.
Huawei celebrating the launch of Huawei P30 series with a spectacular LED light show on Burj Khalifa [Video]
Last year, Huawei’s consumer business achieved sales of RMB 348.9 billion, a year-on-year increase of 45.1%, making it the largest contributor to the company’s revenue.
Honor has cemented its leading position with strong growth, despite a global industry downturn.
According to IDC, the global smartphone market recorded a 3.1% year-over-year decline in shipments in the first three quarters of 2018, but Honor bucked that trend and achieved a 27.1% increase.
Also, Honor achieved a year-on-year (YoY) increase of over 170% in international sales in 2018. Honor ranked No.2 in global online sales volume with a 29.4% increase YoY in 2018 [Source: IDC Worldwide Mobile Phone Tracker, 2018].
Honor has launched a number of new technologies this year that showcase the brand’s pioneer position in the industry, including:
- 3D TOF: The Honor View20 includes a TOF (Time of Flight) 3D sensor in its rear camera system. With the added depth sensing, skeletal tracking, and real-time motion capturing capabilities enabled by this new sensor, the Honor View20 is a remarkably slim-bodied 3D transformer with functions like 3D Motion-Controlled Gaming, 3D Shaping, and Magic AR.
- All-View Display: The Honor View20 uses a 6.4-inch 2310p x 1080p display with 398 PPI. The new All-View display adopts an innovative in-screen camera design; it abandons the widely used notch design which occupies a relatively large area of the front panel and creates a very small hole with a diameter of only 4.5mm for the front camera. As a result, the Honor View20 provides a striking viewing experience with an extraordinary 91.8% body-to-screen ratio. The 19.5:9 wide screen of the Honor View20 is also close to the aspect ratio used in cinemas, providing an immersive movie-watching experience.
- 5G: Huawei and Honor have been deeply involved in all three levels of network progress, from 3G to 4G, and now 5G: the first involves standard and core patent initiators; the second are those who provide and verify solutions that promote network development; the third are smartphone brands based on 5G solution providers as well as manufacturers of 5G application services who create all kinds of apps. Honor has a head start in the tactical planning of 5G devices and plans to launch its first 5G mobile phone this year, according to Mr. George Zhao, President of Honor, at Mobile World Congress 2019.
“Honor is on the brink of yet another breakthrough and there is no slowing down for us. As the going gets tough, the tough get going. We’ll treat each day as an opportunity to deliver greater value to our fans. For Honor, the best is yet to come,” said Mr. George Zhao.
Huawei grabs half of China’s foldable smartphone market share
According to IDC, Huawei remained the largest foldable smartphone seller in China with a market share of 47.4% in the fourth quarter of 2022, which is half of the entire country.
Data compiled by the market tracker shows that China’s shipments of foldable display mobile exceeded 1.1 million units, a new high, and the annual shipments were nearly 3.3 million units, a year-on-year increase of 118%.
Despite Huawei not featuring a 5G network, customers continue to select Huawei smartphones. For the time being, Huawei Mate Xs 2 is the only smartphone to come bring satellite communication features.
Last year, Huawei unveiled low priced Pocket S flip style device, the phone is compact and portable after folding. It is an exquisite device, with richer and fresher Color matching is more popular with young people peoples.
Currently, Huawei is the only company in the industry that has three foldable mechanisms: Inward, outward, and vertical foldable. As of now, the Chinese tech maker has launched six generations of folding-screen smartphones.
More on this, Samsung ranks second with 16.5% of the market share. OPPO takes 13.8% of the market share for the third place. Vivo is fourth, with a market share of 7.7%, Honor and Xiaomi are ranked fifth and sixth respectively, with similar shares.
(via – Sina Tech)
Honor Magic 5 series launching on February 27
Today, Honor has officially confirmed the launch date of the Magic 5 series flagship for February 27 at Mobile World Congress (MWC) 2023.
Honor wrote, “Any sufficiently advanced technology is indistinguishable from Magic.”
According to the information, the Honor Magic 5 series will be accompanied by Magic Vs on February 27 at 1:30 PM (CET). Honor has decided to unveil this upcoming Honor lineup at MWC Barcelona, which is a good decision.
Inspecting the promo image, the Honor Magic5 series will come with a triangle-shaped camera system that is new to the smartphone lineup.
“Any sufficiently advanced technology is indistinguishable from Magic.” Join us to #UnleashthePowerofMagic at MWC Barcelona 2023 on February 27 at 1:30pm (CET). #HONORMagic5 #HONORMagicVs #MWC23 pic.twitter.com/X9nL9mORWj
— HONOR (@Honorglobal) January 30, 2023
Past inputs reveal that Honor Magic 5 series comes with 100x zoom, achieved by a periscope camera system. On the other hand, it sports a flagship BOE screen and will be the first time Honor will use it.
He said that Honor Magic 5 would be lighter in design and IP68 dustproof and waterproof, which are the standards of a flagship device.
Honor gets massive growth in China, inches closer to top spot
Huawei’s former subsidiary, Honor is leading ahead of the former parent company and it’s the only phone maker that made growth in the Q4 of 2022 in China.
According to the data compiled by IDC, Honor achieved an 18.1% percent market share in Q4 2022 with a massive 34.4% year-over-year growth. While Honor’s market share was 11.7% in the same quarter in 2021.
Within a year, Honor made rapid progress, and the Chinese company continue to launch new devices among customers such as the Honor 80 series.
“Honor was the only Top 5 player that achieved growth in 2022 due to a low comparison base year and its aggressive product portfolio development.” wrote IDC.
Other companies on the chart include Vivo, which was only inches away to lose the top spot to Honor. Vivo collected an 18.6% market share, it is reduced from 21.5% in 2021 with a -25.1 percent decline. Third comes oppo with a 16.8% market share and -28.2% YOY decline. Fourth is Apple with a 16.8% share and -a 4.4% decline.
Honor is introducing new devices among consumers, which are actively contributing to its sales.
In the third quarter of 2022, Honor had 17.9% of the market share. This result is featured with the sale of the Honor 70 series. With its extremely attractive appearance and good performance optimization, the X40 series has quickly become a “popular” product since its launch.
Meanwhile, other products continue to become important choices for the entry-level market. At the same time, the flagship Magic 4 series has made great efforts in the commercial market and won some government procurement orders.
China’s smartphone market:
Other than Honor, China’s smartphone is running record low, according to the market tracker, 285.8 million smartphones shipped in China in 2022, down 13.2% year-on-year (YoY) to below the 300 million mark for the first time in ten years. In 4Q22, the market declined 12.6% YoY to 72.9 million units.