For the last three months, I’ve been waiting for the release of the Huawei Mate 60 series, covering leaks and stuff waiting for the official warmup to start. On August 29, 2023, Huawei announced the Mate 60 Pro out of nowhere with instant sales, which surprised me.
Over the past 10 years, Huawei has been launching flagship phones at a grand-scale launch event. Even after US sanctions, Huawei kept on organizing new launch conferences.
For example, Huawei launched the P40 and Mate 40 series in 2020. In 2021, Huawei unveiled the P50 series. In 2022, Huawei brought Mate 50 Pro, and P60 series earlier this year.
On the sides lines of the P60 series conference, Huawei Consumer Business Group President, He Gang said that the company may return to dual flagships soon.
His statement fumed the rumors and leaks for the Mate 60 series. It is also hyped that Huawei is returning to normal operations in the smartphone business, which previously shrunk to one flagship concept. However, the uncertainty remained due to the lack of official announcements.
Meanwhile, the return of 5G also claimed the spotlight in rumors. After months of speculations, leaks, and rumors, it became certain that Mate 60 would be Huawei’s next flagship in the second half of this year.
In the midst of the wait for warmup and official announcement, Huawei suddenly revealed the Mate 60 Pro. It all happened with a simple announcement on Weibo including the pioneer program.
All of the Weibo users shared amazing reactions and were caught off guard by the full reveal of this flagship. I was also surprised to see the entire Huawei Mate 60 Pro without any exclusive event.
Soon after, Chinese customers overloaded Huawei’s website and booked all of the models on both online and offline stores across China. Not only Pro, but Huawei also announced standard Mate 60 and Mate 60 Pro+ devices without walking on the launch stage.
This scenario of going normal with a flagship is surprising not only to me but also to many people across the smartphone industry.