Huawei will sell 40 million smartphones by this year, says new sources from the industry supply chain. This is a new aim that Huawei set to improve its mobile shipment record as compared to the past 24 months.
According to the people related to this matter, Huawei has increased its sell target to 40 million phones for 2023. But you should know that Huawei started this year with the expectation to ship 30 million units.
This is a big change in annual aim and it reflects Huawei’s confidence in customers as well as changing market demand. Omdia research reveals that Huawei shipped 28 million devices in 2022. Compared to this, Huawei has increased its target by about 43% in 2023.
In the past three months, Huawei has released various devices in different segments. The notable ones are the Huawei P60 series and Mate X3. However, the company also revealed the mid-range – Nova 11 series for consumers.
Don’t forget that there are a number of new wearable models and laptops that also made their way to the unveiling events. Researchers believe that the Huawei Mate 60 series will launch in the second half of this. Therefore, it’s expected that Huawei will get a big benefit from its next Mate series flagship.
Counterpoint research shows that Huawei made a growth against the trends. The tech maker has increased about 41% and its share climbed to 9.2% in China in the first quarter. It’s the only brand that made a positive number in annual shipments alongside Apple.
Last month, Huawei Consumer Business Group CTO Bruce Lee revealed that Huawei Mate X3 is the top seller in China. On the other hand, the Huawei P60 series became a top seller in the 4000 to 6000 yuan price segment in the country.
While facing challenges, Huawei is introducing new features to fill in the gap created by 5G connectivity. For instance, Huawei is the first company to bring satellite communication features to smartphones and smartwatches.
The company is working on improving the quality of the phone with a new supply chain. This is helping the company recover and make new products with new suppliers. Therefore, the aim of 40 million Huawei smartphones sell is quite possible by the end of this year.