On June 9, Huawei announced the launch of new models of Huawei Nova 7 SE, new Skyline Grey Huawei Nova 7i, and the new Huawei FreeBuds 3 devices. These devices will be available among consumers from June 13, 2020.
Pricing and offers:
- Huawei nova 7 SE, the new 5G smartphone available in Space Silver, Crush Green, and Midsummer Purple at a retail price of S$528. (Midsummer Purple available in late June)
- A new color in Skyline Grey for Huawei nova 7i at a promotional price of S$368 (U.P. S$388). (Promotional price available from 27-30 June)
- True wireless earphones Huawei FreeBuds 3i, offers a premium audio experience with seamless connectivity. Available in Ceramic White at a retail price of S$168 – the other color variant Carbon Black will be made available at a later date.
- Deals and promotions:
- Each purchase of the Huawei nova 7 SE will come with a free gift bundle worth S$216 which includes the newly launched Huawei FreeBuds 3i and a phone cover.
- Huawei nova user freebies will also enjoy exclusive AppGallery offers including a Garena Free Fire voucher redemption; unlock customized themes from Le Petit Prince
On the occasion of Huawei Nova 7 Series launch, Huawei has partnered with Mediacorp Chinese radio station, YES 933 to host an online concert this weekend with an exciting line-up of local and international artists.
This will take place this Saturday, June 13 from 12 PM – 1.30 PM on YES 933’s Facebook page with artistes including Bonnie Loo, Kelly Yu, Desmond Ng, and Olivia Ong and more! Those who tune in to the concert on YES 933’s Facebook Live will also stand a chance to win the latest Huawei Nova 7 SE 5G smartphone.
Huawei Nova 7 SE 5G:
Huawei Nova 7 SE comes with a 6.5-inch display with a 2400 x 1080 resolution with hole-punch design to house a 16MP f/2.0 aperture selfie camera.
The phone equips with Kirin 820 processor supported by 6GB of RAM + 128GB storage (upgradable up to 256GB NM card). The phone packs with a 4000mAh battery that can recharge with 40W SuperCharge.
It runs the latest EMUI 10.1 operating system without Google Mobile Services (GMS) instead it has HMS + AppGallery.
Huawei nova 7 SE introduces the upgraded AppAssistant, which includes new features such as Smart Brightness Lock that temporarily blocks auto-brightness when a game is launched, and Floating Window, which lets users quickly respond to messages without exiting the game.
From the camera perspective, the Huawei Nova 7 SE comes with a quad-camera consisting of 64 MP (high resolution lens, f / 1.8 aperture) + 8 MP (ultra wide angle lens, f / 2.4 aperture) + 2 MP (Bokeh lens, f / 2.4 aperture) + 2 MP (macro lens, f aperture) /2.4).
From June 13, 2020, the Huawei nova 7 SE will be available at a retail price of S$528 at all major telecommunication operators including M1, Singtel, StarHub; Huawei Concept Stores, Huawei’s official online stores with Lazada and Shopee and authorized retailers including Best Denki, Challenger, COURTS and Harvey Norman.
Huawei Nova 7i:
Launched earlier this year in Singapore, Huawei Nova 7i equips a 48MP AI quad-camera system and Sakura Pink and Midnight Black color options. This phone is now getting a new color – Skyline, that’ll be available from June 27.
Huawei FreeBuds 3i:
Huawei FreeBuds 3i features a new closed fit in-ear design and Active Noise Cancellation technology, Huawei FreeBuds 3i offers an incredible immersive audio experience, whatever your surroundings.
The FreeBuds 3i also comes with ANC that eliminates unwanted environmental by identifying unwanted sound waves and creating precisely inverted signals to neutralize the original sound, thereby reducing distracting background noise to the greatest possible extent.
This pair of earbuds come with the high-sensitive diaphragm to deliver an enjoying audio experience and a 10mm dynamic driver provides bass to your ear.
With one single charge, you can get up to 3.5 hours of music playback. On the other hand, the charging case can ramp it up to 14.5 hours for maximum amount usage.
Huawei FreeBuds 3i comes with the 3-mic system, two of them facing outwards to pick up voice and avoiding background noises. The third one receives the voice conducted inside your ears to further enhance call quality.
From June 13, 2020, the Huawei FreeBuds 3i will be available in Ceramic White at a retail price of S$168 at Huawei’s official online stores with Lazada and Shopee; as well as authorized retailers including Challenger, COURTS and Harvey Norman.
The Huawei FreeBuds 3i is also available in Carbon Black that will be sold in late June.
Huawei is really giving up on Europe?
Huawei is quitting Europe?
No, Huawei is not giving up on Europe.
Huawei is about to relocate its workforce and business operations from different European headquarters to a single, effective and better place.
Following the U.S. sanctions, Huawei saw reduced consumer business globally. However, the report also mentions network business, which has also reduced since then.
Reducing the workforce and relocating to an active and more responsive office would help the Chinese company to save money and time. Also, it’ll help Huawei to focus on markets with active demand instead of the ones where its shares have declined severely.
These were the key points of the story and now, let’s dive into the report.
A giant report composed by Politico featuring various Huawei internal officers and executives on how the company is reducing its activity across Europe.
There’s an explanation of how CFO Meng Wanzhou’s case, the current Russia-Ukraine war, and the recession causing mayhem for the Chinese tech maker.
According to the information, Huawei currently divides Europe into two markets: Western Europe, run from Düsseldorf; and Eastern Europe and the Nordics, with a top executive based in Warsaw.
Interestingly, it indicates that Huawei is planning to move all of its operations and headquarters to Dusseldorf.
A Huawei Europe spokesperson said that this restricting will help to bring more synergies within the whole European business operation. It will also bring more value directly to Huawei’s customers in Europe.
As for now, Huawei has around 12000 employees and the spokesperson confirmed that these people will work efficiently and stable for the company.
Instead of Europe, Huawei will give up on the market part of the Five Eye. It’s a security group consisting of the U.S., UK, Canada, Australia, and New Zealand. These countries either banned Huawei or restricted the firm from participating in government or private network contracts.
Still, Huawei is selling consumer products such as smartphones, smartwatches, tablets, and other devices.
To clarify Huawei owns various businesses including consumer and corporate. Hence, Huawei runs these two different businesses in different markets based on its dominance in that area.
The report mostly targets Huawei’s corporate business and its reduction after the U.S. ban. However, it doesn’t spotlight the consumer business that much.
Yes, Huawei is focusing more on its home ground because of Huawei’s popularity in the market. Therefore, leaving the rebound movement won’t make sense.
Huawei’s Future in Europe:
The report contains a lot to read, if you are interested then we encourage you to do so. Similar to the above, we think that the restructuring of the office and workforce will allow Huawei to work efficiently and effectively with less spending.
So, Huawei will continue to operate in Europe and bring on consumer devices such as tablets, smartwatches, earphones, and computer devices to global consumers.
Germany refuses to ban Huawei: Report
U.S. is chasing Huawei for a long time and Germany is one of the key market that the U.S. government pursued as well but it seems like this European giant has refused to ban the Chinese telecom maker.
According to Reuters, Germany doesn’t want to follow US in banning Huawei as well as its network equipment. Germany’s Economy Ministry spokesperson said that we may take an approach to take such actions in case by case basis instead of vanishing Huawei.
Last week, U.S. banned the important and approval of purchase for Huawei and ZTE made network equipment. The US blames that Huawei equipment could cause nation security risk, while the company has denied such allegations.
An internal paper reveals that Germany could increase scrutiny of all telecom equipment to improve the national security.
It also mentions, 2020’s legislation, which sets new rules to scrutinize telecom equipment makers including Huawei. It also enables German government to completely ban or suspend telecom gear maker’s participation in all type of bids.
The paper consist of 104 page strategy of how Germany should ban or not use components, transportation, water and other products made by companies outside of Germany.
A Huawei spokesperson also gave a statement.
“Secure use of networks is independent of a provider’s country of origin and can only be ensured by means of global standards in international cooperation between industry and regulatory authorities,” Huawei said.
On the other hand, U.S. continue to blame Huawei and want Germany to block it. Representative Michal McCaul told U.S. House Foreign Affairs Committee that Germany is jeopardizing its own national security and Europe with its decision on Huawei.
For now, it’s clear that Germany doens’t want to ban Huawei from its network infrastructure but it’s causing panic in U.S. government.
Huawei and other tech makers introduced new rule for app shaking issues
Huawei and some other tech giants have jointly released a new rule that can help with app-shaking issues. Alongside the solution, the new rule will also improve the user experience with the third-party applications on the device.
To those who are unaware, app shake is a very convenient feature to use. With a simple shaking gesture on your phone, you can launch any app and start using it without touching the home screen. All you have to do is allow some settings for the particular app.
So far, the App shake function remained at the top of the feature section. It has provided a rich experience to consumers and has enhanced the way of using an application on a smart gadget.
Although in addition to many positive roles of the respective function, there are some negative points as well. Sometimes, the shake function becomes too sensitive for a few third-party apps. As a result, the apps get open even at a slight jerk or movement.
Moreover, it automatically leads to the advertisement page. Thus, users often get disturbed by such activities on their handsets due to the app-shaking function.
A solution to App Shaking Issue
To end the app-shaking issues Huawei, Xiaomi, Oppo, Alibaba, the China Academy of Information and Technology and many other companies come together and formulated a new rule.
This rule comes under the “App User Rights Protection Evaluation Specification Part 7: Deception, Misleading and Compulsive Behaviour” (T/TAF 078.7-2022)
According to this rule, tech makers will make amendments to phone manufacturing. Consequently, the shaking function will be timed for 15m/s2. Meanwhile, the rotation angle of the screen should be at least 35 degrees. The shaking action should only take place for 3 seconds.
The rule officially came into existence on November 25, 2022. Apart from these tweaks, there aren’t many details about the respective rule and its specifications. However, how the new segments will use and run users’ data and security aspects is still to question to answer.
Let’s see what new changes will the giant manufacturers will bring in their devices in the time ahead.