October 22, Huawei unveiled its latest flagship, Huawei Mate 40 series, which offers the latest hardware and software technologies including the latest chipset, camera, display, and design. There’s a lot explore and we’ll be going lead you through all that this Mate flagships has to offer.
Richard Yu, Executive Director and CEO of Huawei Consumer BG said: “Each year the HUAWEI Mate Series brings the most exciting technology together into one stunning package. This is what defines the Mate Series DNA and is all made possible by our dedication to innovation. In these unprecedented times, we remain committed to creating a better future, with innovative technology that delivers a positive and meaningful impact on the lives of consumers. In the future, we will continue working closely with our partners to bring the Seamless AI Life experience to consumers all around the world.”
New Design Philosiphy:
Marrying iconic design with innovative technology, HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ are informed by the design principle that form manifests function. The uncompromised design of the HUAWEI 88-degree Horizon Display creates an immersive viewing experience in a compact package, while the silky curve also means the devices are comfortable to hold.
The handsets also offer IP 68 dust and water resistance, a choice of both virtual and physical volume controls and enhanced mistouch prevention algorithms. Objects of sheer beauty, the HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ devices carry a small front camera cut-out, which is packed full of technology, with 3D Face Unlock, an Ultra Vision Selfie Camera and Smart Gesture Control.
Turn the devices over and you will see that the HUAWEI Mate 40 Series adopts the Space Ring Design, an evolution of the HUAWEI Mate Series’ iconic circular and symmetrical design. HUAWEI Mate 40 and HUAWEI Mate 40 Pro are available in Black and White, as well as an enchanting Mystic Silver, a finish with a colour-shifting effect that evokes the mysteries of the unseen.
There are also two vegan leather variants, Yellow and Green. Meanwhile, HUAWEI Mate 40 Pro+ features an exquisite nano-tech ceramic back panel available in two iconic colours: Ceramic White and Ceramic Black.
5nm Kirin 9000:
Powering the best Mate ever, the Kirin 9000 Series is fully equipped for 5G, capable of handling intensive computations and multi-tasking operations with ease. Embedded in HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+, the Kirin 9000 is the most sophisticated 5nm 5G SoC available, delivering vastly improved performance and power efficiency over its predecessor.
For the first time ever, the flagship 5G SoC has more than 15.3 billion transistors , making it the densest and most full-featured 5G SoC to date. The powerful CPU features a three-level power efficiency architecture with cores running at clock frequencies of up to 3.13GHz. Also integrated into the SoC is a 24-core Mali-G78 GPU, as well as an innovative NPU featuring two big cores and one tiny core, taking on-device AI to a new level.
The 24-core Mali-G78 GPU in HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ is the most powerful GPU ever seen on a Huawei device. This delivers advanced graphics performance and is complemented by an amazing audio visual experience for immersive gaming.
The 90Hz display works together with 240Hz touch sampling rate for greater responsiveness and now provides haptic feedback to correspond with the visual experience. This entertainment set-up is completed with dual stereo speakers to create experiences with super bass stereo.
The HUAWEI Mate 40 Series is also equipped with the battery technology that is needed to keep up with the demands of 5G, supporting the fastest iteration of HUAWEI SuperCharge.
New Powerful Camera System:
The camera system on the HUAWEI Mate 40 Series has been co-engineered with Leica to provide the best camera solution possible and sees breakthrough upgrades to the ultra-wide angle lens, powerful high-definition main camera, impressive telephoto camera and more.
With the Dual Cine Cameras and Dual Ultra Wide Cameras on HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+, users can capture amazing wide angle videos and images from both the front-and rear-facing cameras.
When it comes to cinematic videography, the HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ are unparalleled. The Dual Cine Cameras feature a 3:2 cinema-style shooting ratio sensor. Capturing high quality footage is easier than ever with Steady Shot, while the XD Fusion HDR Video ensures balanced exposure, even when users are capturing with extreme lighting contrast.
Other evolutions include Tracking Shot, while Story Creator allows for true cinematic effects. Background music, filters and effects can also be added with ease. Not neglecting audio, HUAWEI Mate 40 Series features Audio Focus, Audio Zoom, and dual stereo speakers.
The Ultra Wide Cine Camera now offers an even wider field of view, as well as richer detail, improved low light performance and distortion correction algorithms, allowing users to capture beautiful expansive landscapes, while the Super Sensing Wide Camera provides true high definition shots. Image quality has been further enhanced with Full Pixel Octa PD AutoFocus. Improved distortion correction targets the face, body and limbs, making the ultra-wide angle lens useful in more scenarios than ever.
HUAWEI Mate 40 Pro features a Periscope Telephoto Camera to support 10x hybrid zoom and 50x digital zoom, and HUAWEI Mate 40 Pro+ takes it further with a dual-telephoto camera system that enables 20x hybrid zoom and 100x digital zoom.
The Ultra Vision Selfie Camera on the HUAWEI Mate 40 Series take selfies and videos to new heights with support for 4K capture and the option to shoot in one of three available fields of view, ranging from up close and personal to ultra-wide. Slow-Motion Selfie adds even more versatility to the front camera by letting users add dramatic flair when documenting their fast-paced actions.
User expereince powered by new software ecoystem:
HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ are set to revolutionise how consumers integrate smartphones into their lives with new user-centric features including Smart Gesture Control, which allows total hands-free control of your device. Simply hover your hand over the device to wake it up or navigate your phone by swiping left, right, up and down. There is also an air press gesture for call answering.
A device that is always there for you, the all new dynamic Eyes on Display on HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ can be activated at a glance, with fully customisable interactive displays hosting all the information you need from your phone. The ring of incoming calls can be reduced by making eye contact with your phone.
Improved MeeTime functionality is a gateway to a better connected, more intelligent life. When combined with the power of Huawei’s 1+8+N ecosystem, Multi-screen Collaboration offers an intuitive way for users to operate multiple devices at once, running several apps simultaneously, combining smartphone and PC to deliver unique experiences.
When it comes to privacy and security, the EMUI 11 operating system has always featured comprehensive security solutions to protect Huawei device users. The Trusted Execution Environment operating system is CC EAL5+ certified, which is the highest certification level for commercialised security microkernel. EMUI 11 also comes with new privacy features. When transferring images, users can easily purge sensitive personal data such as location, time and device details from the file before it is sent.
HUAWEI Mate 40 Series comes equipped with the innovative Huawei Mobile Services (HMS), bringing users a smarter, richer, more convenient and secure smartphone experience. During the launch, Huawei also unveiled new apps available for global Huawei users, including Petal Search, a search engine with support for multiple types of searches; Petal Maps, a map app that utilises the HUAWEI Mate 40 Series’ gesture control feature; and HUAWEI Docs, a unified word document service. These apps come together to lead the way towards a better digital life for the 700 million Huawei device users worldwide.
Apple opposing Huawei MatePod trademark, applied for new headphones
Recently, Huawei has published a new trademark opposition decision document that contains the relevant info about the Huawei MatePod trademark which is being opposed by Apple. It’s another trademark dispute of the smartphone maker with the other companies.
As per the information extracted from the document, the China base form has previously applied for the Huawei MatePod trademark name. It includes 9 kinds of international classifications under headphones electronic chips.
However, the US-based phone maker believes that its headphone collections- AirPods, EarPods are knowingly forged by the Chinese firm. Thus, it’s strictly opposed to using this name in practice. The company doesn’t want its customers to get confused.
The Chinese State Intellectual Property Office announced its verdict in favor of Huawei and grant the Huawei MatePod trademark name after giving a satisfactory clarification to Apple.
Although, the intellectual believes that the cited trademark (Apple accessories) and opposed trademark (Huawei MatePod) share the same functionality, marketing, and belong to the same industry. Still, the English latter composition, pronunciation, and overall appearance of both trademarks are easily recognizable.
Hence, there is no clashing scenario, so it won’t cause any confusion to the consumer of both companies. Moreover, the opponent’s claim of imitating the names hasn’t adequate facts, so the intellectuals are granting permission to Huawei.
Huawei Trademark Dispute:
Sony and Huawei: The Japanese company files a lawsuit against the Huawei Watch GT series in the UK IPO office. The reason was its famous racing game series Gran Turismo’ which is generally abbreviated as GT. However, the China-based firm isn’t easy to give up its famous smartwatch series label.
Xiaomi and Huawei: The Chinese Intellectual Property Database previously published a case dispute regarding Xiaomi’s “MiService” and Huawei’s “MyService” trademark. Containing almost similar pronunciation, and text style, Xiaomi’s trademark has been rejected.
Huawei CAF model bringing network competitiveness for operators: Marketing Chief
On behalf of Huawei, the company’s marketing and solution sales department president- Peng Song, addresses the 7th Ultra-Broadband Forum 2021. This 2-day conference is taking place in Dubai from 19th October.
At the event, President Song talks about network connection and growth under his speech entitled “Connect + New Growth”. It was mainly a short description of the Huawei CAF (Coverage/Architecture/Fusion) model which is bringing network competitiveness among the operators.
During his speech, Huawei President noted down that the CAF model is becoming a key to operators, which is opening new opportunities in the market. He further describes that although the past year was a bit challenging, we have seen tremendous changes.
Even the families are moving towards diversification from the single entertainment center. Today, people have merged the network connection for multiple functions such as education, office, and trade, which is no longer solely concerned with bandwidth.
Huawei CAF Network Model:
According to President Song, the extension and the integration of the connection are the main keynotes of the connection plus. It means, the continued acceleration of the digitalization process making the society recognize the importance of a stabilized and strong connection.
Based on this fact, Song Peng introduced the Huawei CAF network model where “C” denotes coverage, “A” denotes architecture, and “F” denotes fusion. Furthermore, there was an in-depth discussion about all three points at the event.
It mainly highlights the different points where a connection tries to reach different households and businesses. Considering today’s demands, operators need to provide the connection to every room for each device in a family. Furthermore, there are mainly two technologies currently leading this sector- AirPON and Digital Quick ODN solutions.
It refers to the algorithms where a connection needs to integrate with the cloud to enable digitization of the industry. However, it’s divided into two stages- the first one is to connect to the cloud. Meanwhile, the second stage is the difficult one and is coupled with cloud integration to gradually build an ecology.
This term lets us mainly focuses on exploring the network architecture that will support current and future business success. In addition, there were some leading technologies recommended by the president. It includes the use of copper-to-optical, OXC, SRv6, ADN, and other technologies.
Huawei to bring a plain leather version of Mate X2 foldable smartphone
Huawei has always provided a huge variety lits of its products for the customers in both markets. The products vary in terms of hardware configuration including display, camera, memory, battery, and processor, colors, and software features.
Besides all these variants, the smartphone maker also brings new editions of the previously introduced smartphones with new tweaks. Although the features and hardware components mostly remain the same, the company mainly modify the device’s appearance as well as added new functions.
Some reports show that this Shenzhen-based firm is going to introduce a new edition of its latest folding screen smartphone. According to our fruitful tipster- DigitalChatStation, the company is preparing a new plain leather version of Huawei Mate X2.
Yet, there is only limited information available about this subject. However, the tipster further informs that Huawei Mate X2 plain leather version will come with the Kirin 9000 processors with 5G network accessibility, which is really hopeful news for the users who were waiting for the company to return with 5G.
On top of this, the software capabilities will be powered by the HarmonyOS software system. Apart from all these, there are no other changes mentioned by him. It suggests that the rest configuration including hardware and software will be the same. Furthermore, he didn’t leave any clue about the availability of the plain leather version of the Huawei Mate X2 foldable.
Huawei Mate X2:
Huawei Mate X2 was initially launched in February 2021 featuring the two display systems combines with a new technology hinge. It makes the smooth switching from an 8-inch screen to a 6.45-inch screen. The smartphone is powered by a 5nm Kirin 9000 processor. In addition, it features a 5400 mAh large battery, supports a 55W SuperFast charge that is half chargeable within 30 minutes.
The camera system also works in the smartphone, even in the foldable state. This futuristic smartphone has a 50MP quad-camera system of Leica lenses with 100x zoom capabilities. Aside from the specs, the color scheme in Crystal Blue, Crystal Pink, White, Black are another highlight in the device.