October 22, Huawei unveiled its latest flagship, Huawei Mate 40 series, which offers the latest hardware and software technologies including the latest chipset, camera, display, and design. There’s a lot explore and we’ll be going lead you through all that this Mate flagships has to offer.
Richard Yu, Executive Director and CEO of Huawei Consumer BG said: “Each year the HUAWEI Mate Series brings the most exciting technology together into one stunning package. This is what defines the Mate Series DNA and is all made possible by our dedication to innovation. In these unprecedented times, we remain committed to creating a better future, with innovative technology that delivers a positive and meaningful impact on the lives of consumers. In the future, we will continue working closely with our partners to bring the Seamless AI Life experience to consumers all around the world.”
New Design Philosiphy:
Marrying iconic design with innovative technology, HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ are informed by the design principle that form manifests function. The uncompromised design of the HUAWEI 88-degree Horizon Display creates an immersive viewing experience in a compact package, while the silky curve also means the devices are comfortable to hold.
The handsets also offer IP 68 dust and water resistance, a choice of both virtual and physical volume controls and enhanced mistouch prevention algorithms. Objects of sheer beauty, the HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ devices carry a small front camera cut-out, which is packed full of technology, with 3D Face Unlock, an Ultra Vision Selfie Camera and Smart Gesture Control.
Turn the devices over and you will see that the HUAWEI Mate 40 Series adopts the Space Ring Design, an evolution of the HUAWEI Mate Series’ iconic circular and symmetrical design. HUAWEI Mate 40 and HUAWEI Mate 40 Pro are available in Black and White, as well as an enchanting Mystic Silver, a finish with a colour-shifting effect that evokes the mysteries of the unseen.
There are also two vegan leather variants, Yellow and Green. Meanwhile, HUAWEI Mate 40 Pro+ features an exquisite nano-tech ceramic back panel available in two iconic colours: Ceramic White and Ceramic Black.
5nm Kirin 9000:
Powering the best Mate ever, the Kirin 9000 Series is fully equipped for 5G, capable of handling intensive computations and multi-tasking operations with ease. Embedded in HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+, the Kirin 9000 is the most sophisticated 5nm 5G SoC available, delivering vastly improved performance and power efficiency over its predecessor.
For the first time ever, the flagship 5G SoC has more than 15.3 billion transistors , making it the densest and most full-featured 5G SoC to date. The powerful CPU features a three-level power efficiency architecture with cores running at clock frequencies of up to 3.13GHz. Also integrated into the SoC is a 24-core Mali-G78 GPU, as well as an innovative NPU featuring two big cores and one tiny core, taking on-device AI to a new level.
The 24-core Mali-G78 GPU in HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ is the most powerful GPU ever seen on a Huawei device. This delivers advanced graphics performance and is complemented by an amazing audio visual experience for immersive gaming.
The 90Hz display works together with 240Hz touch sampling rate for greater responsiveness and now provides haptic feedback to correspond with the visual experience. This entertainment set-up is completed with dual stereo speakers to create experiences with super bass stereo.
The HUAWEI Mate 40 Series is also equipped with the battery technology that is needed to keep up with the demands of 5G, supporting the fastest iteration of HUAWEI SuperCharge.
New Powerful Camera System:
The camera system on the HUAWEI Mate 40 Series has been co-engineered with Leica to provide the best camera solution possible and sees breakthrough upgrades to the ultra-wide angle lens, powerful high-definition main camera, impressive telephoto camera and more.
With the Dual Cine Cameras and Dual Ultra Wide Cameras on HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+, users can capture amazing wide angle videos and images from both the front-and rear-facing cameras.
When it comes to cinematic videography, the HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ are unparalleled. The Dual Cine Cameras feature a 3:2 cinema-style shooting ratio sensor. Capturing high quality footage is easier than ever with Steady Shot, while the XD Fusion HDR Video ensures balanced exposure, even when users are capturing with extreme lighting contrast.
Other evolutions include Tracking Shot, while Story Creator allows for true cinematic effects. Background music, filters and effects can also be added with ease. Not neglecting audio, HUAWEI Mate 40 Series features Audio Focus, Audio Zoom, and dual stereo speakers.
The Ultra Wide Cine Camera now offers an even wider field of view, as well as richer detail, improved low light performance and distortion correction algorithms, allowing users to capture beautiful expansive landscapes, while the Super Sensing Wide Camera provides true high definition shots. Image quality has been further enhanced with Full Pixel Octa PD AutoFocus. Improved distortion correction targets the face, body and limbs, making the ultra-wide angle lens useful in more scenarios than ever.
HUAWEI Mate 40 Pro features a Periscope Telephoto Camera to support 10x hybrid zoom and 50x digital zoom, and HUAWEI Mate 40 Pro+ takes it further with a dual-telephoto camera system that enables 20x hybrid zoom and 100x digital zoom.
The Ultra Vision Selfie Camera on the HUAWEI Mate 40 Series take selfies and videos to new heights with support for 4K capture and the option to shoot in one of three available fields of view, ranging from up close and personal to ultra-wide. Slow-Motion Selfie adds even more versatility to the front camera by letting users add dramatic flair when documenting their fast-paced actions.
User expereince powered by new software ecoystem:
HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ are set to revolutionise how consumers integrate smartphones into their lives with new user-centric features including Smart Gesture Control, which allows total hands-free control of your device. Simply hover your hand over the device to wake it up or navigate your phone by swiping left, right, up and down. There is also an air press gesture for call answering.
A device that is always there for you, the all new dynamic Eyes on Display on HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ can be activated at a glance, with fully customisable interactive displays hosting all the information you need from your phone. The ring of incoming calls can be reduced by making eye contact with your phone.
Improved MeeTime functionality is a gateway to a better connected, more intelligent life. When combined with the power of Huawei’s 1+8+N ecosystem, Multi-screen Collaboration offers an intuitive way for users to operate multiple devices at once, running several apps simultaneously, combining smartphone and PC to deliver unique experiences.
When it comes to privacy and security, the EMUI 11 operating system has always featured comprehensive security solutions to protect Huawei device users. The Trusted Execution Environment operating system is CC EAL5+ certified, which is the highest certification level for commercialised security microkernel. EMUI 11 also comes with new privacy features. When transferring images, users can easily purge sensitive personal data such as location, time and device details from the file before it is sent.
HUAWEI Mate 40 Series comes equipped with the innovative Huawei Mobile Services (HMS), bringing users a smarter, richer, more convenient and secure smartphone experience. During the launch, Huawei also unveiled new apps available for global Huawei users, including Petal Search, a search engine with support for multiple types of searches; Petal Maps, a map app that utilises the HUAWEI Mate 40 Series’ gesture control feature; and HUAWEI Docs, a unified word document service. These apps come together to lead the way towards a better digital life for the 700 million Huawei device users worldwide.
Huawei MateBook X Pro 2022 to launch by end of July
Along with the Huawei Nova launch conference next month, the company is preparing to schedule another event namely the ‘Full-Scenario Flagship Product Launch’ nearby the end of July or in staring August. The event marks the launch of Huawei’s new MateBook X Pro 2022 notebook along with the most-awaited Huawei FreeBuds Pro 2.
The famous Weibo tipster ‘Pengpengjun arrival’ shared the info that the MateBook X Pro notebook and Huawei FreeBuds Pro 2 will not announce at the Nova 10 series launch conference which is about to be held on July 4.
Meanwhile, Huawei is preparing a separate’ full scenario flagship product launch conference’ to launch both the Huawei awaited products, user have not to wait long for a new Huawei office notebook and free buds.
Huawei MateBook X Pro 2022:
Previously, Huawei launched the MateBook X Pro 2022 packed with the Intel i5-1155G7 and i7-1195G7 of the 11-generation core. Meanwhile, the new upcoming MateBook X Pro comes with the updated feature, better functioning, and 100 percent accuracy. These notebooks are known for their sleek design and extra slim full-view display.
It features double the functionality compared with its predecessor. While talking about its display feature then it is equipped with a high screen ratio of 92.5 percent, 3120 x 2080 resolution wth 90 Hz refresh rate, and 500 nit brightness.
Its verbally expected that the new MateBook X Pro will come packed with a 12th generation Core series processor and in the design aspect, it remains unchanged.
Huawei FreeBuds Pro 2:
Huawei FreeBuds Pro 2’s hybrid noising technology includes inner and outer microphones that reduce noise by up to 47db. Earphones can also dynamically switch between different noise reduction modes depending on the amount of ambient noise. There are bone voice sensors that are claimed to provide better voice sharpness for voice calls.
Huawei launched two new P50 Pocket leather variants, opens pre-order
Today, Huawei has launched two new leather variants for the foldable P50 Pocket phone, as shown in the promo poster it has plain leather texture with gold and silver color schemes, which look so admirable and attractive.
Previously, Huawei announced to give the P50 Pocket a leather touch to redesign it in new ways to let you flip the world with a new angle, but now the company provides you not only one but two shades of color as mentioned above.
As per the info, both the new leather shades of the Huawei P50 Pocket are now launched and available for pre-order from today onwards and they will be officially released at the Huawei Nova 10 launch conference scheduled to hold on July 4.
So, guys if you are thinking to purchase Huawei P50 Pocket new leather color variant then just pre-order it now. As the company will officially release it on July 4, 2022, meanwhile you have a limited time period to pre-order it.
Huawei P50 Pocket:
Huawei’s latest foldable smartphone featured a 6.9-inch screen and 1.04-inch cover display with a 120Hz refresh rate. The Huawei P50 Pocket is packed with a Qualcomm Snapdragon 888 processor coupled with 8 and 12GB RAM and 256/512 of internal storage.
Notably, it has a large 4000mAh battery that supports a 40W super-fast charger, while taking about its camera then it has so amazing 40 MP True-Chrome Camera,13MP Ultra-Wide Angle Camera, and 32 MP Ultra Spectrum Camera. On the front side, the phone has a 10.7 MP selfie camera.
Huawei launches $1 million prize money app development contest: Apps Up 2022
Huawei has initiated its 2022 Global App Innovation Contents – Apps Up 2022. The winner will get total prize money of 1 million USD dollars. Huawei Apps Up 2022 contest will be held in different regions around the globe, including Asia Pacific, Europe, Latin America, Middle East & Africa, and China. However, there are various categories that the prize money has been distributed in for the winner.
There are multiple prizes that derived from the 1 million prize money are:
- Best app prize
- Best game
- Best social impact app
- Best HMS innovation award
- Tech women’s awards
- All scenario coverage award
- AppGallery rising star app
- Student innovation award
- Most popular app
That’s not it, Huawei will also praise app developers with outstanding portfolios and ideas outside of the app contest rules and will be provided with the following resources.
- AppGallery promotional resources
- 1 Serverless service voucher from AppGallery Connect
- Voucher for some paid HMS Core capabilities
Initially announced at Huawei Developer Conference 2020, the Apps Up developer contest to gather skilled developers around the globe to build Huawei’s app ecosystem. Since its announcement, the Apps Up program has helped Huawei to gather over 5.4 million developers and over 200,000 apps integrated Huawei Mobile Services Core library from over 170+ countries and regions.
Below you can check the schedule of the Apps Up 2022 contest:
01 – Registration & submission
- June 24–18:00 on October 9 (UTC+8)
02 – Preliminary
- October 10 – 24:00 on November 7 (UTC+8)
03 – Public review
- November 8– 24:00 on November 20 (UTC+8)
04 – Finals & award ceremony
- December (UTC+8)
Wang Yue, the President of Huawei Consumer Cloud Service Application Ecosystem BU.
For #AppsUP2022, the future of apps come down to how well it can make our lives easier.
Stay tuned to the future of smart apps https://t.co/empRzb1uSC #TogetherWeInnovate pic.twitter.com/5r38zyWtQH
— Huawei Developers (@Huawei_devs) June 24, 2022
Here you can check the registration and submission process:
Deadline: 18:00 on October 9, 2022 (UTC+8)
Create works that integrate HMS open capabilities or services, and submit entries on the contest’s official website.
1. After 20:00 on June 24, 2022 (UTC+8), sign in to HUAWEI Developers with a valid HUAWEI ID (register for a HUAWEI ID if you do not have one) and click Sign up. If you intend to be a team leader, click New team and enter the team’s details. If you intend to be a team member, click Join team and enter the name of the team you wish to join.
2. Create your works and integrate HMS open capabilities or services. For more information about these capabilities or services, please refer to Technologies and Resources on the HUAWEI Developers website.
3. Click Submit work on the contest details page, enter the app name, ID, and description, and upload attachments including APKs and app introduction documents. Teams that apply for the Tech Women’s Award must include scanned copies of their female developers’ identity documents in the attachments, while those who apply for the Student Innovation Award must include scanned copies of all the team leaders’ and members’ student ID cards, as well as other identity documents, in the attachments.
- The judging panel will review the submitted works, and select 30 works from each region for the public review and finals stages.
- Shortlisted works will be showcased for global promotion, on both the contest’s official website and AppGallery by midnight on November 20 (UTC+8). The public rating score for each work is based on the number of votes they receive.
- Each region will hold its own final in December. The judging panel will rank the 30 shortlisted works according to a comprehensive scoring formula, in which the judging panel, public rating, and HMS integration scores are added.
There’s a bunch of other information about this competition that you can read on the official Huawei developer’s website, read it here.