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Let’s talk about Huawei Ads: Developers, Smartphone Users, System Level?

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Huawei has recently started to rollout a new version update for Huawei Mobile Services app, which also brings HMS Core 4.0 libraries and support for different services.

With the new HMS Core 4.0, the company also introduced the new Ads policy and privacy statement about the “Huawei Ads” platform, which we’ve mentioned in our app update article here.

For Developers:

With HMS Core 4.0, Huawei introduced the Huawei Ads platform as new monetization support for developers to integrate advertisements on their apps via open advertising identifier (OAID) to deliver personalized ads and monetize traffic on Huawei devices.

An OAID is a non-permanent device identifier. Developers can use the OAID to provide personalized ads for users while protecting their privacy. Third-party tracking platforms can use the OAID to provide conversion attribution analysis for advertisers.

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System-level Ads for smartphone users?

We’ve recently seen some articles flowing over the web about “Huawei pushing system-level advertisement” and we thought it’s time clear some myths.

Let’s take a look at the two terms of ads in smartphones:

  1. For app developers, it’s a way to earn money by showing ads to their apps, used by smartphone users.
  2. For smartphone users, Personalised ads let users decide whether they want to see ads based on their overall online activity or less relevant ads.

In both cases, users must have to see ads if a developer decides to show ads on their third party or system apps and this is not related to the “system-level ads“. However, a smartphone maker is free to do whatever it wants but Huawei doesn’t seem to hijack system UI with its ads.

In Huawei’s case:

The new HMS 4.0 settings introduces Ad-ID statics which is a term related to the identity of your smartphone and the option of “Personalized Ads” for users based ads experience, both of these options are very similar to Google Mobile Services enabled phone. Both options can be found in the settings.

AD-ID Statics:

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When enabled, your information will be used to evaluate and improve the performance of Huawei’s advertising identifiers, which the user can choose to opt-out but this option cannot be found at the moment in the Settings > Privacy > Ads and privacy.

Personalised Ads:

When enabled, your personal data will be used to provide you with more relevant ads in HMS services and third-party apps via the Huawei Ads platform. Users can also select to turn off this option via Settings > Privacy > Ads and privacy.

Ads Personalisation controls the Huawei ads you see when you’re signed in to your Huawei account. It applies to all browsers and devices where Huawei knows you’re signed in. This is how it works:

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When Ads Personalisation on: Huawei will use the information in your Huawei Account to personalize the ads that you see both on Huawei services, online and on apps that partner with Huawei to show ads.

When Ads Personalisation off: Huawei will not use your information to personalise ads. Ads may still be based on information such as the content of the website or app that you’re viewing, or your general location.

If you’ve any corrections for this article let us know in the comment below.

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Yash is a graduate of computer science and followed his way into journalism, he is interested in various subjects related to technologies and politics. Yash likes to listen classical songs and has a huge library of classical mixes.

Phones

A new Huawei flagship is testing Snapdragon 898 chipset: Tipster

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Huawei Mate 50 concept images

Following the launch of the Huawei P50 series, we’re currently proceeding towards the news and leaks regarding Huawei Mate 50. And now, there’s some interesting stuff that just landed to provide us a better look for the next Huawei flagship phone.

Well-known Weibo blogger-  DigitalChatStation has come up with a new leak regarding the upcoming Qualcomm processor – Snapdragon 898. The tipster wrote that the processor is under testing with a 4G band and has the code – SM8425, which has been actively reported to be the next Huawei flagship’ chipset.

However, the tipster remained silent on the matter to be specific on the device’s identity but he certainly revealed that the Snapdragon 898 phones will launch in 2022 but a new flagship phone will make a debut this year.

Huawei flagship Snapdragon 898 processor

This statement could point a finger towards the upcoming Huawei Mate 50 series flagship with Snapdragon 898. Still, there’s no confirmation. According to previous launches, a new generation of Qualcomm Snapdragon high-end processors is expected to unveil somewhere in December. Meanwhile, a large number of manufacturers are expected to announce the launch of the “first batch of Snapdragon 898 devices.

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Huawei Mate 50 Launch:

There are many speculations and reports that surround this particular discussion. This includes the upcoming Product Launch Conference on October 21 in Vienna. At the event, Huawei is likely to launch a new flagship with Snapdragon 898 chipset but will it be the new Huawei Mate 50 On the other hand, some sources mentioned that the Mate 50 lineup will launch in the first half of 2022.

Huawei mate 50 render

From the specifications side, the Huawei Mate 50 Pro models could equip a new ring design that consists of a large circular camera bump on the rear including two camera rings identical to the P50 Pro.

Furthermore, the Mate 50 Pro will have the latest HarmonyOS software system designed especially with new features as well as optimizations for the consumers. Meanwhile, Huawei has not spoken a word on this subject as we continue to explore leaks and rumors.

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Awesome Huawei P50 Pro Rippling Clouds sale set for tomorrow

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Huawei P50 Pro Rippling Clouds

The awesomeness of the Huawei P50 Pro is real, the phone comes with new aesthetics that attracts users with profound beauty. However, this awesomeness of the Huawei P50 Pro will increase with the sale of the Rippling Clouds version tomorrow.

According to the information, the Huawei P50 Pro Rippling Clouds version sale will start on September 29. This version has 12GB of RAM and 512GB of internal storage and it’s priced at 7988 yuan (1235 USD). Huawei P50 Pro is also available in White, Coca Tea Gold, Black, and Pink versions.

Huawei P50 Pro Rippling Clouds

Let’s take a look at Huawei P50 Pro’s unique Rippling Clouds details:

Huawei P50 Pro Rippling Clouds:

The main aesthetics of this phone is the rear side, which is combined with a millisecond-level electro-dimming process to bring cloud waves. To match the name, the direction of the crystal is quickly flipped by the current after power on, light can pass through, and the surface material changes from the foggy surface. For transparency, it brings a sparkling, ripple-like dynamic back cover effect.

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Huawei P50 Pro Rippling Clouds

You can enable this dynamic effect by double-tapping on the rear side of the phone. Not only that, the rippling also supports incoming calls and Alarm flashing features. Once enabled the phone’s ripple effect will match the intensity and the rhythm of the ringtone and will showcase accordingly.

The latest variant from the Chinese tech giant surely reflects the company’s deep research and development to forge a true innovation for the consumers combined with art and design.

The Dual Ring Design:

Aside from the color schemes, Huawei P50 Pro has a powerful camera system that diversified into a giant camera setup. It consists of two large rings, of which, each equips corresponding camera sensors. In addition, Huawei P50 Pro sports a 6.6-inch centered single-hole screen, with HDR ultra-high-definition display and P3 wide color gamut global color management capabilities, and the 3D side surface ensures an excellent feel.

Huawei P50 Pro

Huawei P50 Pro packs a 4360mAh large-capacity battery in a compact 8.5mm body, supports 66W super wired fast charging, and 50W wireless fast charging, all of these in a thin and light body, long battery life, and super-fast charging capabilities.

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Upcoming Samsung Galaxy S22 camera is definitely unique

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Samsung Galaxy S22 Camera

A phone’s camera capability brings many possibilities and Huawei phones are a perfect specimen for this camera trend. Since the launch of Huawei P9 and Mate 9 devices, the Chinese tech maker has continuously challenged itself and brought new competition for other smartphone makers.

The result of this self-competition brought inspiration for many of the manufacturers to increase their efforts. Huawei P30, P40, Mate 30, Mate 40 Pro and the latest Huawei P50 Pro are a top player that has established Huawei as the smartphone camera king.

Aside from the camera specifications and large camera modules, the camera design is also something that every user pursues. That’s not it, in the age of quick photography, every consumer wants to get the best camera design too. Therefore, the Huawei phones are not only bringing a unique design that boasts high-quality images but their camera design has a unique language to explain how much power the camera could be.

As mentioned above, there are many smartphone makers that Huawei has forced to increase the camera specification including South Korean smartphone maker – Samsung.

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Samsung Camera design:

Samsung has made a significant change in its flagship devices and the camera has been an essential focus of its smartphones. But, we cannot doubt the ability that Samsung has in its own domain and its access to technology as well as the precision to build devices is also praisable.

Samsung Galaxy S21:

Earlier this year, Samsung launched its annual S-series flagship – S21. The lineup consists of three models – S21, S21 Plus, and S21 Ultra. Compared to the S20, Samsung has made significant changes in its smartphone design algorithm that are hard to achieve for another smartphone maker (excluding Huawei).

Samsung Galaxy S21

So, what is changed?

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Well, the S21 speaks for itself, Samsung has placed the camera bump in a unique style that blends into the frame of the device. The combination of the rear bumper and the camera design is mesmerizing and the premium rear finishing complements the overall looks and feel.

Samsung Galaxy S22:

The tipster – OnLeaks has jumped into the matter and brought in some amazing graphics of the upcoming Galaxy S22 series as well as the Ultra model. The tipster again used his timemachine to share this yet-to-be-released phone’s CAD renders on the surface. (via SammyFans)

Let’s move on, the tipster has made all of these renders available including S22, S22 Plus, and the S22 Ultra. Aside from the standard and plus versions, we’re here to talk about the Samsung Galaxy S22 Ultra, especially its camera.

Samsung Galaxy S22 Ultra Camera Samsung Galaxy S22 Ultra Camera

According to Digit.in, the S22 Ultra expands at 163.2 x 77.9 x 8.9mm and has a thickness of 10.5mm including the camera bump. The camera of the Samsung Galaxy S22 Ultra is shaped similarly to the “P” letter. The camera has a quad lens along with an LED flash and there are also some color sensors. However, a specifications sheet remains unknown at the moment.

Onleaks is always accurate about its design leaks and in our opinion, this design looks innovative and a bit more that Samsung consumers should look forward to…

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