Counterpoint: Huawei becomes top player in the global smartphone market in Q2 2020 surpassing Samsung

Huawei has finally surpassed Samsung for the top smartphone maker spot in the global market in the second quarter of 2020. And now a report from another market tracker shows some related statics.

According to the data compiled by Counterpoint Research, Huawei, in Q2 2020, acquired first place by shipping 54.8 million smartphone units with 20% of market share. Down from 56.6 million units but an increase from 16% market share recorded in the same quarter last year.

Samsung shipped 54.2 million units with a 20% share in Q2, declined from 75.3 million units, and a 21% market share in Q2 2019. The decline in its smartphone market leadership affected by COVID-19.

On the other hand, Huawei’s surge in its home market helped the company to maintain its decline to the lowest amid the COVID-19 pandemic.

However, Apple has gained momentum even in the pandemic, by shipping 37.5 million units and 14% share up from 36.5 million units and a 10% market share in 2019.

 

“Huawei was able to attain this feat due to a unique market scenario created because of COVID-19.

China, Huawei’s largest market, is now recovering from the pandemic compared to other markets like Europe, LATAM, and North America. Smartphone shipments in China declined 17% YoY, a more modest decline than the rest of the world that declined 28% YoY. Commenting on Huawei’s lead, Tarun Pathak, Associate Director at Counterpoint Research.

Huawei continued its push in China, benefiting from the recovery. It now holds almost half (47%) the market in China, and this alone contributes to 71% of Huawei’s shipments compared to 62% a year ago.

“However, in markets outside China, its shipments declined 29% YoY. Huawei did well in some Eastern Europe markets like Russia and Ukraine. But as markets outside China recover, it will be difficult for Huawei to maintain this lead in the coming quarters.” Tarun Pathak added.