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Breaking: Huawei P Series rebrands as ‘Huawei Pura Series’



Huawei Pura Series

Huawei Consumer Business CEO, Yu Chengdong made a major announcement and confirmed that the P-Series smartphone brand is now upgraded to the “Huawei Pura” brand.

It means that the future releases of the series will happen under this new brand. The latest change comes amid the near-release of the Huawei P70 series, its new flagship.

Below you can check the official announcement and transcript of what Yu Chengdong said during the transition from the previous P-series to the Huawei Pura series.

Huawei Pura brand announcement

Yu Chengdong, CEO of Huawei Consumer Devices announced the Huawei Pura Brand (Image Credit: Weibo)

“In 2012, we launched Huawei P series mobile phones. Over the past 12 years, hundreds of millions of consumers have used our products to freeze countless wonderful moments and record the beauty of life. Thanks again to every consumer who has supported us, thank you.

The development history of the Huawei P series is the history of the development of mobile imaging and the evolution of technological aesthetics. We use innovative technologies to expand the boundaries of mobile imaging, integrate art and culture, and create a unique Huawei imaging XMAGE. The P series has led the industry’s design trends one after another, bringing technological aesthetics to new heights.

Over the years, our firm investment in R&D has given us the confidence to continue to innovate and lead the industry forward. The innovation of technological products is to bring better products and more extreme experiences to consumers. It is to do things that others cannot think of or things that others think of but cannot do, or even dare not think of!

Today, the HUAWEI P series has been upgraded to HUAWEI Pura, starting again with a new attitude. We always adhere to the design concept of high-end, ultimate, simplicity, and purity, and integrate technology, fashion, and art into our products. Create a more unique and modern aesthetic design, and explore unseen beauty with bold imagination!

We will continue to invest in mobile imaging innovation, constantly challenge the limits of mobile imaging, and bring a better photography experience to consumers around the world. Open up new horizons with a pioneering perspective. The most powerful ability of human beings is imagination. Great advances in technology, art, fashion, and other fields all originate from imagination. We use imagination, inspire creativity, and lead the fashion trend with unique style. Huawei Pura, chase your heart and move forward with determination!”

Most of Deng Li's smartphones are from the Huawei ecosystem and his first Huawei phone was Ascend Mate 2 (4G). As a tech enthusiast, he keeps exploring new technologies and inspects them closely. Apart from the technology world, he takes care of his garden.