It’s been reported in the past that Huawei has planned to sell its sister smartphone brand, Honor. Now, moving from the reports, this deal is now official and Honor has become a separate smartphone company.
According to the statement, Huawei has come to a deal with Shenzhen Zhixin New Information Technology Co. Ltd., a consortium of over 30 agents and dealers in China. Once the sale is completed, Huawei will not hold any share in the new Honor smartphone company.
“This acquisition represents a market-driven investment made to save Honor’s industry chain. It is the best solution to protect the interests of Honor’s consumers, channel sellers, suppliers, partners, and employees.
The change in ownership will not impact Honor’s development direction or the stability of its executive and talent teams, allowing the company to continually consolidate its foundation for success.” Statement
In terms of management, Geroge Zhao, president of Honor, will now be the Chief Executive Officer (CEO) and most of the staff will remain unchanged.
Currently, there are no price figures revealed for this deal but a recent report indicates that it could come up with about 15.2 billion USD.
Some industry observer believes that this move is likely to save Honor from the current U.S. trade restrictions and may bring back supply chain and key software support for Google Mobile Services (GMS) and other important chip supplies.
Huawei Nova 9 officially launched in the global market
On October 21, 2021, Huawei has launched the Nova 9 smartphone for global consumers. This is the first global launch of any new Huawei smartphone since the Mate 40 series, which was unveiled last year and it’ll be available to purchase in most of the European countries.
The Huawei Nova 9 for the global consumer is available in two color options – Starry Blue and Black. The phone starts at 499 euros and it’s available to pre-order from today onwards. There are a few things to note that the black version of this phone will be available from November 2nd, 2021 and the Starry Blue version will be open for sale from 11 November. However, the availability may vary.
At 499 Euros, you’ll get the 8GB RAM + 128GB internal storage version of Huawei nova 9 in different markets.
Dürfen wir vorstellen? Das HUAWEI nova 9! Unser neuestes Smartphone aus der nova Familie besticht durch die 50 MP Ultra Vision Kamera und das ultradünne 7,77mm Design, das dich immer und überall großartige Fotos und Videos aufnehmen lässt.https://t.co/VBthzPiQp7#HUAWEInova9 pic.twitter.com/A1E7ZAN9Q0
— HUAWEI Mobile DE (@HuaweiMobileDe) October 21, 2021
Huawei Nova 9:
Huawei Nova 9 sports a 6.57-inch OLED display with FHD+ (2340 x 1080) resolution, 120Hz refresh rate, center hole-punch design, and curved edges, and a new display fingerprint for a more convenient screen unlock.
The Nova 9 has a 50MP quad-camera system consisting of a 50 RYYB main camera, f/1.9 aperture + 8MP ultra-wide-angle camera, f/2.2 aperture + 2 MP depth of field camera, f/2.4 aperture, 2 MP macro camera, f/2.4 aperture
The front side of this phone brings a 32MP (f/2.0 aperture) selfie camera. Both of these cameras are packed with different types of camera modes and photo enhancing features for you to take the most out of the camera specifications.
This phone measures 160mm x 73.7mm x 7.77mm and 175g. In terms of battery, it has a 4300mAh battery along with a 66W super fast charge and USB Type-C input. The Nova 9 comes with Qualcomm Snapdragon 778G processor for faster task executions but it only has a 4G LTE model. Interestingly, the phone comes with EMUI 12 operating system.
Huawei opens new flagship store in Vienna
Aside from its worldwide product availability, Huawei has established a new flagship store in Vienna, Austria. The smartphone maker is localizing its device availability and flagship services in Austria by taking its capital and largest city as one of the company’s bases.
According to the information, Huawei inaugurated the Vienna flagship store on 20th October. It’s located in the Kerntenstrasse which is one of Europe’s most prestigious stroller routes. The company chooses the center of Vienna for realizing the seamless interconnection between products and people.
Speaking of Vienna, it’s the 6th-largest city by population within city limits in the European Union and is widely popular for its expensive utilities and lifestyle. It must be the reason for the Chinese firm to increase the popularity and sales of its goods. The company seems to be confident about the positive response from the residents.
Below you can check the few clicks of the Vienna flagship store of Huawei-
Huawei Flagship Store:
The simplistic yet elegant design of the store is clearly visible in the images. This two-story emporium has artistic indoors with a chic design and spacious look. Moving ahead, the latest flagship and its signature products including smartphones, tablets, laptops, speakers, and displays are portraited inside the store.
Furthermore, many locals of the city join the opening ceremony in a massive number. However, the reports show that people have one more place where they can often check-in in Austria. Besides, the flagship store will be taking care of sales, after-sales, and product experience services.
On the other hand, the Chinese online flagship stores started to provide express delivery to the consumers. At present, the city includes Shenzhen, Guangzhou, Dongguan, Shanghai, and Hangzhou, which has the quickest delivery time record of about a half-hour.
Apple opposing Huawei MatePod trademark, applied for new headphones
Recently, Huawei has published a new trademark opposition decision document that contains the relevant info about the Huawei MatePod trademark which is being opposed by Apple. It’s another trademark dispute of the smartphone maker with the other companies.
As per the information extracted from the document, the China base form has previously applied for the Huawei MatePod trademark name. It includes 9 kinds of international classifications under headphones electronic chips.
However, the US-based phone maker believes that its headphone collections- AirPods, EarPods are knowingly forged by the Chinese firm. Thus, it’s strictly opposed to using this name in practice. The company doesn’t want its customers to get confused.
The Chinese State Intellectual Property Office announced its verdict in favor of Huawei and grant the Huawei MatePod trademark name after giving a satisfactory clarification to Apple.
Although, the intellectual believes that the cited trademark (Apple accessories) and opposed trademark (Huawei MatePod) share the same functionality, marketing, and belong to the same industry. Still, the English latter composition, pronunciation, and overall appearance of both trademarks are easily recognizable.
Hence, there is no clashing scenario, so it won’t cause any confusion to the consumer of both companies. Moreover, the opponent’s claim of imitating the names hasn’t adequate facts, so the intellectuals are granting permission to Huawei.
Huawei Trademark Dispute:
Sony and Huawei: The Japanese company files a lawsuit against the Huawei Watch GT series in the UK IPO office. The reason was its famous racing game series Gran Turismo’ which is generally abbreviated as GT. However, the China-based firm isn’t easy to give up its famous smartwatch series label.
Xiaomi and Huawei: The Chinese Intellectual Property Database previously published a case dispute regarding Xiaomi’s “MiService” and Huawei’s “MyService” trademark. Containing almost similar pronunciation, and text style, Xiaomi’s trademark has been rejected.