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Huawei Game Center launches new 2D game promotion plan



Recently, Huawei Game Center launched a special promotion plan covering the entire life cycle of 2D games. Huawei also invited many game manufacturers including Netease Games to discuss high-quality 2D games in the Chinese game industry.

How does the Games Center promote the conversion of game users in the stock market, break through the circle to reach more general users, and achieve long-term operation to retain more users?

Huawei Game Center 2D Game Promotion Plan:

High-quality 2D new games are launched in a concentrated manner, seizing traffic opportunities in the stock market, and effectively reaching target users is particularly important.

As of the first quarter of 2023, Huawei Game Center has 210 million gamers, covering more than 170 countries and regions.

Based on the HarmonyOS ecosystem and full-scenario strategy. The game content of Huawei Game Center can not only accurately reach game users through various resources on the homepage, game communities, and original content columns, but also through Huawei Video, Huawei Music, and FA cards.

The smart portal conducts all-media smart distribution and the daily user base of 2.5 billion people provides guaranteed traffic for the first release of the new game.

Compared to other categories, the 2d game, as a category of heavy content-based games, targets more subdivided user groups. According to the general manager of Huawei Game Center, users of 2D games can be divided into core users, pan-users, and female-oriented game users.

Based on the analysis of a large number of long-term channel data, Huawei Game Center has extracted a conversion formula.

For different subdivided player groups, combined with new game content and user portraits to select platforms and resources, for the initial launch of new games, customize the boosting strategy for each stage of reservation absorption, immersive publicity and long-term operation, and more.

Therefore, helping the 2D game developers to bring more interactive content for gamers.

Most of Deng Li's smartphones are from the Huawei ecosystem and his first Huawei phone was Ascend Mate 2 (4G). As a tech enthusiast, he keeps exploring new technologies and inspects them closely. Apart from the technology world, he takes care of his garden.