November 1, 2023, Europe’s leading digital advertising solutions provider, Azerion announced a partnership with Huawei. This partnership will explore business growth in sectors including advertisement, ad tech, and gaming.
Initially, both partners will focus on launching a new casual gaming experience for the 11.5 million users of Huawei Browser in Europe.
Azerion has a huge collection of free-to-play casual games, which offer easy-to-access entertainment with low barriers to participation. These games are also designed for various age groups. These games and activities will directly come to the Huawei browser app and will become part of Huawei’s entertainment section.
The first project in this partnership will work on delivering a gaming platform with Azerion’s monetization. The platform will feature a suite of Azerion’s cross-device games designed for various smartphone devices.
On the other hand, Huawei will provide technologies with performance and local services to stream games online.
“We are thrilled to embark on this strategic partnership with Huawei,” said Yuliya Nabieva, Director of Content Licensing and Production at Azerion. “By combining our expertise and resources, we aim to deliver innovative solutions and experiences to users across various Huawei and Azerion products. This collaboration is the first step in the partnership that is set to grow“
Jaime Gonzalo, VP of Huawei Consumer Mobile Services for Europe, commented, “This collaboration between HUAWEI Browser and Azerion is particularly beneficial for those users who want fast game sessions, without going through the full download process. Our quick link technology enables immediate access to a rich variety of great puzzle and casual games to all users for free, which ultimately translates into a highly satisfactory gaming experience.”
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. We bring global scaled audiences to advertisers in an easy and cost-effective way, delivered through our proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.
Founded in 1987, Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. We have 207,000 employees and operate in over 170 countries and regions, serving more than three billion people around the world. We are committed to bringing digital to every person, home and organization for a fully connected, intelligent world.