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Apple sales declined during China’s shopping festival against Huawei and Xiaomi



iPhone 15

Apple iPhone received a low sales response during China’s 2023 Singles Day shopping festival, as Huawei and Xiaomi successfully kept consumer attached to their latest smartphones, reveals market data from Counterpoint Research.

The return of Huawei in the smartphone market is causing trouble for Apple in China and Xiaomi is also charging back into trend with its new offering.

In a monthly performance tally, Apple sales declined by 4% year-on-year during the two-week sales from October 30 to November 12 this year. Meanwhile, Huawei and Xiaomi won big markets with year-on-year sales increments of 66% and 28% respectively.

The massive performance by Huawei and Xiaomi led to good news for the entire Chinese smartphone industry. For the first time in the past three quarters saw a positive number of growth.

Both of these firms contributed a 5% year-on-year rise in the overall number of Chinese smartphones sold during the special sales festival.

You should know that the latest iPhone 15 model starts at 5,999 yuan ($832) in China. On the other hand, the Huawei Mate 60 series kicks off at 5,499 yuan ($763) and the Xiaomi 14 starts at 3,999 yuan ($555).

Tough Competition:

In August this year, Huawei silently listed the Mate 60 Pro for sale and the company added the surprising element that the company has not organized any launch conference for this unveiling.

After that, consumers rushed to the store to buy a new unit of the Huawei Mate 60 Pro flagship. The rising popularity also indicates Huawei’s return to the smartphone sales competition, which disappeared after the U.S. ban three years ago.

Throughout September, Huawei continues to release new devices including the Mate 60 Pro+ and ultra-premium Mate 60 RS Ultimate Design. All of these models are well received by the Chinese consumers.

In the same month, Apple introduced its iPhone 15 lineup and the reception was also better than last year. Yet, the performance of these new iPhone devices was still low in the early days of sales as compared to the predecessor.

In November, Xiaomi unveiled its flagship Xiaomi 14, which sold about 1 million units in the shortest time, cultivating the momentum with its newest Snapdragon chipset and unique design.


For now, it’s hard to say that Apple has received a major blow at this singles day sales in China but the market statistics indicate that Huawei and Xiaomi made its 2023 bonanza a slight decline.


Most of Deng Li's smartphones are from the Huawei ecosystem and his first Huawei phone was Ascend Mate 2 (4G). As a tech enthusiast, he keeps exploring new technologies and inspects them closely. Apart from the technology world, he takes care of his garden.