Huawei scored 13.7% market share in 2024 global wearable ranking

Canalys has now released the global wearable market share analysis for 2024, where Huawei has secured its place in the top three ranking. The company shipped more than 25 million smartwatches last year and obtained the highest annual growth.

Huawei has sold 26.5 million wearable models in 2024 global market segment and achieved 13.7% market share. It has jumped by 9.3% in the wearable sales, globally.

The Chinese tech giant delivered 17.2 million smartwatch units in the global market in 2023. Although this time, it has scored whopping points in the sales segment.

As per the report, the company’s overall annual growth reached 54.2% last year – thanks to the Watch GT 5 series, Watch D2, and Watch Ultimate (new editions).

Huawei and Xiaomi together hold 41% of the global wearable market share. Both companies launched top smartwatches in many regions, raising their growth. The attention-seeking device is the Watch D2 for its new design and features. In the basic smart band market, Huawei scored 17% in Q3 2024 shipments.

Canalys notes:

“Beyond China, emerging markets played a pivotal role in global growth with Xiaomi, Huawei, and Transsion building brand, awareness, and driving volume.”

Huawei scored 13.7% market share in 2024 global wearable ranking (Image Credits: Canalys)

The overall global wearable market grew by 4% YoY and sold 193 million units. This was the second year when the market continued to flourish with new trends.

Apple ranked first in the listing with 34.5 million shipments and 17.9% of the market share. Though it has declined by 3% YoY. Xiaomi appears at the second spot with a shipment of 29.3 smartwatches and grew 42.2% year-on-year basis.

Samsung got fourth place with 15.6 million shipments and 8.1% of the market share. Its annual progress hiked to 34.9%. Canalys Research Manager Cynthia Chen said:

“The wearable band market’s continued expansion in 2024 highlights the growing demand for affordable wearables in emerging markets. As for vendors, their success in 2025 and beyond will depend on balancing innovation with affordability, expanding their global reach, and leveraging emerging trends.”

2024 global wearable market report (Image Credits: Canalys)

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