Huawei officially launches Kirin 990 Series including 5G-integrated mobile processor
On September 6 at IFA 2019, Huawei Consumer Business Group CEO Mr. Richard Yu revealed the mystery behind “Rethink Evolution” as Kirin 990 series, manufactured with Taiwan Semiconductor Manufacturer Company’s (TSMC) 7nm FinFET Plus EUV technology combined with new and powerful Neural Processing Unit (NPU) for the next level of Artificial Intelligence performance.
“Kirin 990 (5G) is the world’s first 5G SoC, and it will enable end-users to access superb 5G connectivity experience one step ahead in the first year of 5G commercialization,” said Richard Yu, CEO of Huawei Consumer Business Group.
“To meet users’ requirements for enhanced 5G experiences in the 5G era, Kirin 990 (5G) has been fully upgraded in terms of performance and power efficiency, AI computing, and ISP, extending mobile phone experiences to a new level,” he added.
According to Huawei, the Kirin 990 integrates 10.3 billion transistors compared to Kirin 980 with 6.9 billion transistors.
The Kirin 990 embed two big Cortex-A76 based cores at 2.86Ghz + two middle Cortex-A76 cores at 2.36Ghz + four small A55 cores at 1.95Ghz. The overall processing performance of the Kirin 990 series increased over 20% and energy efficiency increased by 30%.
To deliver the next-gen gaming performance, the Kirin 990 has Mali-G76 MC16 architecture elevates the performance by 30% while optimizing energy efficiency by 46%.
Huawei last year introduced its Dual NPU structure, to harness new AI capabilities. To push the AI performance even further, the Kirin 990 adopts DaVinci NPU architecture including 2 Big-Core + 1 Tiny-Core.
The new mobile processor comes with Balong 5G modem embedded directly on the SoC, supporting 5G/4G/3G/2G networks and providing fastest downlink at 2.3-gigabits per seconds (Gbps) and 1.25Gbps upload.
The latest ISP is enhanced by 15%. Coupled with BM3D11 hardware-level noise reduction, it is capable of producing vivid photos of natural views, city architectures and stunning night shots. Real-time video segmenting and rendering requires a powerful and stable video processing capability.
Huawei has announced that Kirin 990 also has a 4G version that’s not processed with EUV process. Compared to its 5G version, 4G Kirin 990 only has 1 big + 1 Tiny NPU Core. The CPU remains the same but with less power compared to the 5G version.
Huawei will open 100 new stores within 10 days in China
Huawei wants to expand its appearance once again in the consumer industry and the company has announced a new plan to grow in the country by opening 100 new stores within 10 days.
Huawei officially announced the launch of over 100 new stores across China and it will start to happen From March 30, 2023, to April 8, 2023. Within 10 days, Huawei will deploy all of these 100+ stores together.
During a special promo opening offer, Huawei will provide attendees with limited-time discounts and gifts. These stores will also bring new products for the consumers at first hand.
These new stores could derive from Huawei Smart Living Pavilion. This is a new step by Huawei to improve its offline retail stores. It has an ingenious design in terms of environment, display, vision, and smart experience.
It also creates a comfortable and modern experience space. Allowing consumers to experience the smart synchronization between all gadgets in multiple scenarios, and truly feel an “immersive + futuristic” Life.
Huawei promised that there will be more exciting activities inside the stores that will allure the customers.
Recently, Huawei announced new flagship devices – the Huawei P60 series and Mate X3 foldable phones. Packed with new camera technologies, powerful hardware, and eye-catching design, these smartphones bring an all-around experience.
The demand for the P60 and Mate X3 is hot and Huawei doesn’t want to miss the momentum. Therefore, promoting them offline will increase their reach.
Huawei is now also a car seller, the company is promoting cars with Huawei smart car technologies and helping them to gain new customers via its consumer devices stores. Interested people can go to the store and take a test drive or talk to the related in charge to know more about the vehicle.
Huawei already has many stores in China including experience centers. These provide various on-site solutions for existing devices and also information about the Huawei smart device ecosystem.
Huawei achieves chip manufacturing, start with 14nm chipset
Huawei leader Xu Zhijun brought us the good news that his company has achieved a breakthrough in chipset manufacturing and the company will kick off this journey with a 14nm chip node and above.
According to the information, the hardware development tool development team and the supported domestic partner made it possible to achieve a breakthrough at the root of the technology.
The team has introduced new architecture, released a cloud-native schematic diagram tool, created a high-speed and high-sensitive PCB layout too, and improved the 2D/3D CAD tool for structural design.
Huawei has developed a chip design EDA tool team alongside Chinese EDA companies to jointly create EDA tools required to process 14nanometer and above semiconductors.
The rotating chairman confirmed that the basic requirement of localizing these development EDA tools for 14nm and above will complete its comprehensive verification in 2023. In the past three years, Huawei has focused on three R&D production lines hardware development, software development, and chip development.
The Chinese tech maker has worked hard to build our tools and completed the replacement of 78 software/hardware development tools, ensuring the continuity of R&D operations.
Huawei said its software development tool is planning the entire operations since 2018. It moved to create a complete software toolchain from coding, compilation, testing, security, construction, and release to deployment and achieve the strategy of self-development.
Also to deliver joint research and development with partners to solve the tool continuity question. Huawei also has the strong support of over 100000 software engineers to provide external services based on Huawei Cloud to achieve internal and external consistency.
As of today, Huawei and its partners have released 11 product development tools and all of the partners are equally eligible to use the production line.
Currently, over 200,000 software developers and 197,000 hardware developers are using the tools developed by us or jointly developed with our partners every month. At the same time, 203 companies are willing to pay to use our software tools.
Xu Zhijun said that Have has made a lot of breakthroughs in product development tools over the years. However, the company still facing many challenges, and there are many product development tools that are yet to make breakthroughs.
This is amazing information coming from the company. Aside from mid-range and budget devices, Huawei can utilize the 14nm chip in network equipment and other products with low processing nodes.
Still, we have to wait for more inputs on this matter and the company’s plans for future manufacturing of the chipset.
Huawei will continue to sell smartphones in global markets
Global consumers are excited about the next Huawei smartphones and the company said it will continue to operate in the global market with smartphones and other new products.
Huawei Consumer Business Group COO, He Gang said that Huawei will keep releasing new smartphones, smartwatches, PCs, audio, and other smart products for global consumers.
The latest comment from the COO came during a media interview after the launch of the Huawei P60 series smartphones. He Gang also said that Huawei launched the latest flagship in Spring, which means its products are returning to normal and it’s good news for everyone.
Delayed in the past:
After the U.S. sanctions, Huawei was restricted from purchasing the required hardware technologies to build new smartphones and other devices. The low yield leads to the market share drop.
That’s why Huawei only launched one flagship, P50 Pro in 2021. The phone made it to the global market 6 months after in the first quarter of 2022. On the other hand, the last year’s Huawei Mate 50 Pro made its way to global consumers within 2 months.
These phones were launched without Google Mobile Services (GMS) and Play Store. Therefore, the sales volume in the overseas market remained invisible due to the GMS requirements. Another factor that hit Huawei phones is 5G connectivity. Still, Huawei managed to fill these downsides with new features and powerful camera technologies.
Aside from smartphones, Hauwei is continuously launching new smartwatches and earbuds devices for global customers and it has only increased.
According to the information, Huawei already announced Huawei P60 series will launch on May 9th in Munich and will be accompanied by Huawei Mate X3 and other products.