On August 6, at Huawei Developer Webinar 2020, Huawei introduced an enhanced live streaming solution for e-commerce platforms and merchants around the world.
Huawei said this new solution is designed to help developers build better solutions for the growing e-commerce industry. As well as enabling retailers to host live streaming experience easier, faster, and more immersive.
Global e-commerce sales have increased from $2.39 trillion in 2018 to $3.46 trillion in 2019, and as more retailers and consumers looking to online streaming to sell and buy products, live e-commerce is expected to continue representing a larger chunk of the retail sector.
Live streaming has a far more successful customer conversion rate compared to traditional e-commerce and is more effective at activating sales and building loyalty.
“The pandemic forces us, as consumers, to change our behaviors due to lockdowns and restrictions. The online demands flourished with a greater variety of products and categories online. Digital has become the core business of every type of industry.” said Dafiti’s Head of Product and Business Intelligence, Roosevelt Nascimento, one of the partners spoke during the event.
How it Works:
This live streaming solution uses Huawei’s device virtualization kit including various camera devices. With one click on the host’s phone, the host can display products from multiple angles and keep their audience fully engaged.
The technology also integrates the Huawei HiAI to enhance the e-commerce live streaming experience by enabling scenario-based sales.
With real-time backdrop processing, digital backdrop replacements are made possible according to different scenarios, providing the audience with natural and intuitive product demonstrations.
With Huawei’s AR capabilities integrated into live streaming, products can now be displayed in an even clearer way: for example, the internal structure of smartphones can be displayed to demonstrate the detailed design and craftsmanship.
On top of that, considering the interruption brought by frame freezing could be really annoying during live streaming, Huawei’s enhanced 5G and Wi-Fi capabilities can reduce latency and increase download speed to ensure a more reliable and faster live streaming experience.
These technologies combine to make e-commerce live streaming more feasible, more advanced, and more professional for everyday users.
The online webinar unveiled the “Pilot Collaboration Program” designed to support developers who are keen to build more advanced live streaming solutions. Huawei will fund five global partners and help them unlock more business opportunities in e-commerce live streaming with the innovative HMS Core.
“The event is the latest part of Huawei’s commitment to creating an ecosystem that enables developers to open new doors, and allows Huawei consumers and AppGallery users to unlock more innovative and unique experiences.” Wrote Huawei.
Watch the Full Webinar below.