Huawei grew 29% in 2024 Chinese premium phone race while Apple sank to 54%

Huawei has become a major driver of the Chinese premium phone market ($600 and above) in 2024 and has grown by 29%. The company achieved the highest annual growth rate among Chinese brands and continues to touch new heights.

Counterpoint has shared a glimpse of the 2024 Chinese premium phone field, where Apple and Huawei are at the top. The former firm ranked first while the latter grabbed the second spot with a hike of 29% in the high-end smartphone market share.

The Mate phone maker surged from 20% to 29% shares, which is the biggest increase among all Chinese brands. A major credit goes to the Nova 13 series and Pura 70.

As per the research firm, the two efficient lineups helped the company regain its competitive edge in China last year. The tech giant introduced new Kirin 5G chips for these models that ultimately expanded Huawei’s growth by 37% YoY in 2024 sales.

2024 Chinese Premium Smartphone Market (Image Credits: Counterpoint)

Meanwhile, its premium segment grew at an even faster rate: 52% year-on-year. Counterpoint notes Huawei and Apple boosted the Chinese premium smartphone market in 2024. Both together accounts for 83% of the total sales in this segment.

However, Apple again dipped in China despite the new premium iPhones launched last year. The company’s market share declined from 64% to 54% in 2024 due to fierce competition from Chinese competitors, especially Huawei, Honor, and Xiaomi.

Other Chinese smartphone makers also showed intensified performance in the 2024 Chinese premium phone race. Brands like Xiaomi, Vivo, Honor, and OPP made significant growth in this segment. Though their volume remains quite small compared to Apple and Huawei.

Entire Market

The Chinese premium smartphone market has jumped to 28% in terms of sales in 2024. The companies will eventually solidify their dominance in the native region for the $400 to $600 price category. Counterpoint says:

“Looking ahead, the premiumization trend in China’s smartphone market is expected to continue. As competition intensifies, OEMs will need to focus on product innovation, localization, and brand differentiation to succeed in this rapidly evolving market.”

2024 Chinese Premium Smartphone Market (Image Credits: Counterpoint)

|| source ||