Huawei could bring more aggressive smartphone strategy in 2025?

Huawei has given a glimpse of its 2025 smartphone strategy with the Pura X foldable launch. While the company achieved fruitful results in the 2024 consumer business segment, it is seemingly planning more aggressive ideas for this year.

Huawei’s smartphone business reached new heights in 2024, thanks to 5G chips, AI features, and innovation. Despite growing US export controls, the company successfully came out of survival mode and increased its revenue by 38% last year.

Even though the company’s net profit fell by 28%, the reasons are good. A top executive said that Huawei heavily invested in R&D – around 20% of its total revenue, which has led in the decline of the net profit.

R&D investments are significant to foster innovation, strengthen AI tech capabilities, and achieve sustainable growth amid ongoing challenges in the world.

During the wrap-up of 2024, Huawei’s Chairman of Consumer BG, Richard Yu, said the company would launch ‘beyond imagination products’ in 2025 that other brands would want but cannot make. Looks like the company has new plans this time.

Huawei is struggling with chip advancements at the moment. Though the tech giant is striving to improve its chip performance for smartphones and AI data centers. But the fact is, it can’t access cutting-edge chipmaking tools due to US ban.

To overcome this challenge, Huawei is working on a distinct smartphone strategy in 2025: AI + innovation. The first example already debuted in the form of Pura X.

Huawei Pura X foldable features (Image Credits: Huawei)

Pura X shows that Huawei is mainly focusing on the faces it can control instead of those that are still surrounded by challenges. The company has integrated an improved Kirin 5G chip to the new foldable for a significant performance boost but primarily concentrated on its “new form factor”.

While the chip is an important part, the Pura X’s appearance is capable of outperforming both flip and fold models in the market. Meanwhile, the new AI eye-tracking gesture shows Huawei’s AI potential for its devices.

After Pura X, the OEM is working on HarmonyOS PC, which is said to adopt an incredible form factor. Perhaps this year will be full of extraordinary Huawei devices that could challenge the top flagship phones available in the market.