Huawei’s growth in the global smartphone market is growing day by day, which is the result of its dominance in the home ground China, where it’s the only smartphone maker that had seen market growth at the current quarter.
According to the market researcher Canalys, Huawei has gained a record 34% of mainland China’s smartphone market in Q1 2019 compared to 24% in the same period last year.
The Chinese tech giant has shipped under 30 million smartphone including both Huawei and its subbrand Honor devices. Leaving behind its domestic rivals Oppo, Vivo, Xiaomi behind, as well as Apple which has also suffered Year-on-Year declines, while there are no hopes for Samsung.
To get a better result in the domestic market, Huawei has increased its investment in its retails stores and marketing strategies to out-sell smaller vendors.
The company has rebuilt and also upgraded many of shops designs and expanded support with more units on the shelf with a wider range of consumer product including IoT devices and accessories to attract them even further.
This complete effort has brought Huawei a good result from its high, mid and low-end smartphones. All together they are creating good support for the company’s global shipment performance.
At Huawei’s first-quarter earnings report Huawei announced its ambitions to mount at 250 million units by the end of this year and after the results of its first quarter shipment, it’s fair to say that the company will soon complete this mission without any issues.