Recently, some of the smartphone manufacturers have introduced their phones with high-resolution cameras of 64MP and 108MP but Honor says it will focus on increasing the size of the pixel and not the resolution.
“The pixel on the 100MP sensor is difficult to exceed 0.8 μm (Micron). Sony and we believe that a pixel size of 1μm or more can ensure the flagship sensitivity and image quality. In 2020, our company will firmly choose the route of large pixels” says Manager of Honor Marketing Division on Weibo.
Compared to small pixels, large pixels captures more light, high picture quality, and less noise. On the other hand, higher camera resolution captures more details in the scene.
Honor’s 5G flagship Honor V30 and V30 Pro equips 40MP primary camera with 1μm pixel size and Quad Bayer design, which combines high resolution and a color filter pattern to produce high image quality with better lighting.
However, the official didn’t reveal any specific information regarding the camera sensor but we can expect the company to show new photographic skills with the launch of the Honor 30 series.
Huawei grabs half of China’s foldable smartphone market share
According to IDC, Huawei remained the largest foldable smartphone seller in China with a market share of 47.4% in the fourth quarter of 2022, which is half of the entire country.
Data compiled by the market tracker shows that China’s shipments of foldable display mobile exceeded 1.1 million units, a new high, and the annual shipments were nearly 3.3 million units, a year-on-year increase of 118%.
Despite Huawei not featuring a 5G network, customers continue to select Huawei smartphones. For the time being, Huawei Mate Xs 2 is the only smartphone to come bring satellite communication features.
Last year, Huawei unveiled low priced Pocket S flip style device, the phone is compact and portable after folding. It is an exquisite device, with richer and fresher Color matching is more popular with young people peoples.
Currently, Huawei is the only company in the industry that has three foldable mechanisms: Inward, outward, and vertical foldable. As of now, the Chinese tech maker has launched six generations of folding-screen smartphones.
More on this, Samsung ranks second with 16.5% of the market share. OPPO takes 13.8% of the market share for the third place. Vivo is fourth, with a market share of 7.7%, Honor and Xiaomi are ranked fifth and sixth respectively, with similar shares.
(via – Sina Tech)
Honor Magic 5 series launching on February 27
Today, Honor has officially confirmed the launch date of the Magic 5 series flagship for February 27 at Mobile World Congress (MWC) 2023.
Honor wrote, “Any sufficiently advanced technology is indistinguishable from Magic.”
According to the information, the Honor Magic 5 series will be accompanied by Magic Vs on February 27 at 1:30 PM (CET). Honor has decided to unveil this upcoming Honor lineup at MWC Barcelona, which is a good decision.
Inspecting the promo image, the Honor Magic5 series will come with a triangle-shaped camera system that is new to the smartphone lineup.
“Any sufficiently advanced technology is indistinguishable from Magic.” Join us to #UnleashthePowerofMagic at MWC Barcelona 2023 on February 27 at 1:30pm (CET). #HONORMagic5 #HONORMagicVs #MWC23 pic.twitter.com/X9nL9mORWj
— HONOR (@Honorglobal) January 30, 2023
Past inputs reveal that Honor Magic 5 series comes with 100x zoom, achieved by a periscope camera system. On the other hand, it sports a flagship BOE screen and will be the first time Honor will use it.
He said that Honor Magic 5 would be lighter in design and IP68 dustproof and waterproof, which are the standards of a flagship device.
Honor gets massive growth in China, inches closer to top spot
Huawei’s former subsidiary, Honor is leading ahead of the former parent company and it’s the only phone maker that made growth in the Q4 of 2022 in China.
According to the data compiled by IDC, Honor achieved an 18.1% percent market share in Q4 2022 with a massive 34.4% year-over-year growth. While Honor’s market share was 11.7% in the same quarter in 2021.
Within a year, Honor made rapid progress, and the Chinese company continue to launch new devices among customers such as the Honor 80 series.
“Honor was the only Top 5 player that achieved growth in 2022 due to a low comparison base year and its aggressive product portfolio development.” wrote IDC.
Other companies on the chart include Vivo, which was only inches away to lose the top spot to Honor. Vivo collected an 18.6% market share, it is reduced from 21.5% in 2021 with a -25.1 percent decline. Third comes oppo with a 16.8% market share and -28.2% YOY decline. Fourth is Apple with a 16.8% share and -a 4.4% decline.
Honor is introducing new devices among consumers, which are actively contributing to its sales.
In the third quarter of 2022, Honor had 17.9% of the market share. This result is featured with the sale of the Honor 70 series. With its extremely attractive appearance and good performance optimization, the X40 series has quickly become a “popular” product since its launch.
Meanwhile, other products continue to become important choices for the entry-level market. At the same time, the flagship Magic 4 series has made great efforts in the commercial market and won some government procurement orders.
China’s smartphone market:
Other than Honor, China’s smartphone is running record low, according to the market tracker, 285.8 million smartphones shipped in China in 2022, down 13.2% year-on-year (YoY) to below the 300 million mark for the first time in ten years. In 4Q22, the market declined 12.6% YoY to 72.9 million units.