Today, Huawei has officially announced the launch of the XMAGE mobile camera imaging brand and technology after the breakup with Leica. Under this brand, Huawei will launch a number of new image technologies including products related to mobile cameras and to improve the image quality.

He Gang, President of Handset Business, Huawei Consumer Business Group, said the creation and innovation in the past have helped Huawei to usher in the field of mobile camera technologies and matured the company to become a leader. Such technologies will be utilized in the future flaghip as confirmed by the tech maker consumer business chief.

“XMAGE brings a breakthrough for a mobile imaging system,” said Gang.

Gang further emphasizes that it’s a touch step from Huawei but the Chinese tech giant is ready to forge ahead and will continue to conduct research and development to strengthen the XMAGE imaging system.

Logo:

According to information, Huawei has released the XMAGE logo and has also planned to launch a technical version of the XMAGE brand logo for smartphones and featured devices that we’ll see on the corresponding products.

Leica and Huawei:

From Huawei’s perspective, the company has learned a lot and achieved new heights in the field of mobile photography, and the same goes for Leica, as it has been benefiting from the co-researchers made by Huawei.

This powerful partnership began with the launch of the Huawei P9 in 2016. Huawei stayed focused and promised the R&D on the smartphone camera systems and the P10 along with the P20 series are examples that have appeared among consumers to showcase the power of this imaging R&D efforts.

However, continuous steps in the right direction brought us the Huawei P30 Pro, one of the most successful flaghip around the globe. It was the first time that a phone company used periscope long-range zoom, powerful night photography as well as AI-powered images. It was also the first time when a phone manufacturer used an RYYB image sensor that intakes a high rate of light to brighten images as compared to the RGGB color palette.

In the following, Huawei has put a lot more effort into the Huawei P40, Mate 40, and P50 series. This subsequent flaghip showed us, how much far Huawei can go in the field of mobile imaging camera technologies.

On May 31, 2022, Huawei parted its ways with Leica and announced the end of this partnership which has gained many achievements for both firms. However, partition with Leica has led us to the launch of the Huawei XMAGE brand.

To sum up, the partnership with Leica and the breakup doesn’t affect much to Huawei because the innovation and development made by the firm have been used to the birth of the XMAGE imaging system and helped the company to stand up on its own.

Continues Efforts:

Throughout the past years, Huawei has pushed forward and broken the rules of mobile cameras. From macro to super zoomed telephoto, ultra-wide, free form lense for anti-distortion, hybrid, powerful night mode, to powerful TOF sensor that could provide you life like the bokeh in portrait shots.

Don’t forget the AI power of the Huawei flagship chipset that made it enables to clear or process images with fast speed. With each generation of the past flagship, Huawei has pushed these lines further and made its own rules in the mobile camera industry – single, dual, triple, quad, and Penta, you name it, you’ll get what the phone packed with immense power to shoot any picture or landscape.

That’s not it, the company has not only focused on hardware utilization but also on the imaging system, which has aimed to take much closer to the human eye. Matching the color and shapes, hues, contrast, black and white, shades, light, space, still frames, slo-mo, and more. The better they say, Huawei has delivered all, that’s how the company has ruled in the smartphone camera world.

Now that Huawei has launched its own image logo, in the future, Huawei will also have a technical iteration dedicated to this logo, just like Leica’s filters.

When we could see?

Huawei has confirmed that the next generation of the flagship will come with XMAGE camera technologies and we could look forward to Huawei Mate 50 series featuring such technologies.

Learn more about Huawei Mate 50 series here (link).

Check this Huawei Mate 50 concept render with massive camera and notch [Video]

Today, Huawei launched new mobile camera image technology – XMAGE. Huawei said this new technology will have to increase the image quality and make the photograph on smartphones clear and colorful.

“Huawei Image XMAGE is officially released. This is the condensation of our past innovations in the field of imaging and our commitment to the exploration of the field of imaging in the future. Breaking through new heights of moving images, so stay tuned.” Said Huawei

Huawei XMAGE is an innovative mobile camera technology developed by the Chinese tech maker to give their upcoming flagship smartphone a new imaging touch with the promise of ultra-ideal images to capture your real-time moment with a clear view.

The company mainly concentrated on the three fields which include:

• Technological Innovation
• Shooting experience
• Imaging culture

Currently, there’s no confirmation regarding the smartphone that this technology will come with. But the Mate 50 launch is still pending and Huawei is likely to go with this flagship to feature XMAGE image camera tech. Below you can check the example images of the XMAGE technology.

Ultra Vision Technology:

Huawei launched the Ultra Vision camera with the P40 series. This technology includes triple, Quad, and Penta-camera configurations empowering massive light and clear images.

The Ultra Vision sensor comes with RYYB color mapping with 40% more light intake the comparison to another CMOS sensor. Huawei XD Fusion Engine improvement in picture quality.

True Chroma:

True Chroma image engine pushes for the Huawei P50 Pro flagship smartphone that helps to improve image quality as it embedded P3 color Gamut to their n house Huawei XD optical.

The True Chroma Engine creates very detailed digital photography from the merged image in color. The power of computational photographers to create memories within a single take.

Likewise, we can expect that company can embed this XMAGE imaging camera with the Huawei Mate 50 series. For now, the company has not mentioned anything about featuring this tech on the upcoming flaghip.

Huawei has invented two open-source operating systems – HarmonyOS and Euler, which are mainly adaptable to numerous smartphones and servers in the native region. According to the latest report, Shenzhen city is planning to speed up the cultivation of the HarmonyOS and Euler ecosystems.

To grasp the strategic opportunities for the growth of HarmonyOS and Euler systems, the Shenzhen Municipal Bureau of Industry and Information Technology issued a notice entitled “Several Measures for accelerating the cultivation of the HarmonyOS Euler Ecosystem (Draft for comments)”. For doing so, the company grants funding and investment up to 10 million yuan (1.4 million USD).

Aim of “Several Measures”

The notice mainly targets the HarmonyOS operating system. Besides, it pens down the difficulties with Euler interface development and relevant solutions. On the other hand, the term “Several Measures” points out the other coherent facts of this notice.

Download HC Newsroom App

Accordingly, various open-source contributions and product developments will be encouraged. The distribution companies will get support to flourish more in Shenzhen. Moreover, the equipment firms and the software firms will be able to purchase HarmonyOS Euler modules and Harmony applications respectively.

Consequently, the distribution institutes will be able to achieve a position among the top five sales of HarmonyOS, and the Euler interface will get a reward of 5 million yuan. Apart from new goals and setups, Shenzhen is also trying to focus on the production and service units, with an approx of 20+8 industrial clusters.

Further, the notice reads that every year,  a batch of excellent demonstration projects for HarmonyOS will get selected, where the applying party will invest 30 percent of the total investment project with a subsidy of 10 million yuan.

Huawei recently conducted the Huawei Partner and Developer Conference 2022. At this event, the Vice President of Huawei, Deng Taihua said the following words:

“Euler’s commercial installed capacity has exceeded 1.7 million units. The new market share reached 19%, and it is expected to reach 25% by the end of the year. The goal next year is to achieve the first new market share in China.”

To summarize, Shenzhen is trying to develop a digital and global HarmonyOS Euler City for cultivating and developing software and Information service Industry Clusters (2022 – 2025).

(Source)